Ouleyuan is an e-commerce site that targets Chinese consumers and offers them French products. Its products are in line with expectations of Chinese consumers: French products and natural products. Consumers are looking for different types of products on the platform: baby food, milk powder or skin care. The website focuses on the natural and organic resources of the products.
Audit on Baidu
SEO campaign on Baidu
Sell products via ecommerce platform
The fashion market in China is forecasting a 30% increase for 2020. The fashion industry has become the second largest market in the world. The Chinese spend a lot on cosmetic products. Currently, the brands are focused on one-third of the Chinese population, which corresponds to the middle class.