Reach Chinese Millenialls and Gen Z with DouyinContact us
We take care of your Douyin Official Account registration, from obtaining a Chinese business license, to account set-up and optimisation.
We create and manage awesome videos to draw traffic and creation engagement on your Douyin account.
Our team of Chinese experts will engage with your community and manage their reactions to get good reputation and increase brand awareness.
We help you set-up and design your Douyin Flagship Store and promote it on the platform to drive direct sales.
If you're aiming to add a bit of paid content to your Douyin marketing strategy, we are here to help!
Contest, KOLs, Coupons.. Use Douyin to promote your brand to Chinese young consumers.
Let's Discuss your Project?
Before diving in Douyin marketing campaigns, it's essential to create a personal Douyin account, which can be subsequently transitioned into an official one. To establish and authenticate this official account, you'll need a Chinese business license. However, we can streamline this process for you, managing all necessary documentation, from establishing your company in China to orchestrating store setup and product listings.
Launch marketing initiatives that are reflective of your brand and resonate with your desired audience in China. Whether it's concise or extensive videos, captivating photos, collaborations with Key Opinion Leaders (KOLs), or e-commerce outlets, an array of diverse tools are available that align with your brand's identity. Moreover, you can also delve into live streaming events, user-generated content, or tailor-made hashtag challenges that complement your branding while enhancing engagement and visibility among your target market.
We create various marketing campaigns on the Douyin platform for you. From KOLs to gaining the trust of your target audience and promoting your products, to buzz campaign to become viral and draw traffic to your page/website/online store. Use contest games to get more engagement and create a special bond with your followers. We also run pay ads for you, banner or video ads. They will smartly target people that are interested in what you are selling.
Douyin has recently expanded its offerings to include a social commerce app. Chinese users who have uploaded at least ten videos can begin marketing their products on the app by linking to major e-commerce platforms like JD.com, Tmall, and Taobao within their Douyin store. When a user watches a short video from a Key Opinion Leader (KOL), they have the option to navigate directly to the online store if they're interested in the products showcased by the KOL.
Hire us to help you with your Douyin Marketing strategy
Affordable and efficient, we have online marketing solutions for everyone. We have been working on Douyin since its very beginning and our team of video creators knows how to create catchy content without spending millions. We are proud to announce, that we became a Douyin Certified Partner, ready to help you with all Douyin-related actions. Don’t hesitate to contact us to start your journey on this trending platform.
What is Douyin?
Douyin, globally known as TikTok, is a popular social media platform in China, developed by ByteDance. Launched in 2016, it primarily features short, creative videos ranging from 15 seconds to a minute. Over the years, Douyin has expanded to include live streaming, e-commerce, and advertising, making it an essential platform for digital marketing strategies in China. As of 2023, Douyin has more than 800 million monthly active users.
What are the differences between Douyin and Tiktok?
While Douyin and TikTok are both short-video platforms owned by ByteDance, they cater to distinct markets and hence have different features. Douyin is specifically designed for the Chinese market, incorporating local trends, music, and social e-commerce features tailored to the preferences and behaviors of Chinese users. TikTok, on the other hand, is the international version of Douyin, available in over 150 markets and 75 languages. It does not include the same level of e-commerce integration as Douyin, focusing more on user-generated content and entertainment.
Why is Douyin so successful in China?
Douyin’s extraordinary success in China can be credited to its combination of a mobile-first design, accommodating the country’s high smartphone usage rates, and its focus on short, engaging video content that resonates with younger demographics. A powerful algorithm offers a personalized user experience, delivering content based on individual viewing habits and preferences, which results in increased user engagement. By incorporating e-commerce features into its platform, Douyin enables users to shop directly from videos, attracting a broad range of brands and marketers. Its vibrant community of influencers and Key Opinion Leaders (KOLs) further enhance user engagement and fuel platform growth by driving trends.
What are the best Douyin marketing practices for foreign companies?
For foreign companies marketing on Douyin, understanding Chinese cultural nuances is crucial for creating appealing content. Making use of Douyin’s e-commerce features can facilitate sales, while collaborations with local influencers can enhance brand visibility. Regularly analyzing performance data helps to fine-tune strategies and maximize engagement. Lastly, keeping abreast of local trends and events ensures timely and relevant content that resonates with the target audience.
Let's Discuss Your Project?
We are the Most Visible Digital Agency in China