Japanese Hotel Group in China
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Attract Chinese Japanese Hotel Tourists in China.
The Brand & Campaign Context
Japan's tourism bonanza shows no signs of abating. The country welcomed a record 28 million visitors from abroad in 2017, an increase of 19.3% on the year. Mainland China was the No. 1 source of visitors to Japan last year, accounting for 7.35 million (25.6% of the total). Our client, as a major hotel actor in Japan, contacted GMA to design a bespoke strategy, in order to increase their visibility in China and building up their online reputation among Chinese planning to visit Japan.
- +200% followers
- +80% Media Coverage
- +800% Exposure
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