Case Study

Facial Masks

Our Missions

PR Forums Weibo KOL campaigns

The Brand & Campaign Context

Our client is Smooto, a Cosmetic brand from Thailand creating facial masks. The brand use tomato extract combining vitamin C and E. This facial mask is perfectly adapted to the Chinese market because of its function: whitening, hydrating and anti-aging. The brand contacted our team to raise its brand awareness as well as building a strong reputation to face the fierce competition of the Chinese cosmetic market.


  • PR: top results on Baidu’s SERP when searching « Smooto »
  • 20 K fan on Weibo
  • Promote over 10K free sample
  • 100 posts reviewing the facial mask

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