Cheaper & more efficient than traditional advertising, Digital Marketing is the most cost-effective way to go in China.
Learn MoreBaidu being the most used Chinese search engine (70%+ of researches), it is inconceivable not to use it for your China marketing strategy.
Learn MoreChinese Kols are extremely powerful and the best way to increase your conversion rate by quickly building a good e-reputation in China.
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Learn MoreWhether you are a start-up or a well-established company, you'll need a Wechat official account and an e-brochure to get started
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Although there are many different angles to take while preparing a marketing strategy for a brand in China, results from many campaigns carried out on varied Chinese social media platforms show that a good influencer marketing…
Read MoreOpening a store on Tmall is a great way to reach Chinese consumers. Now the big question is how to open a Tmall store and what you need to do to make it successful. Keep in…
Read MoreThe toy market in China has experienced rapid growth in recent years and is now a vast and dynamic industry. Generating approximately 78.7 billion U.S. dollars in revenue, it is the largest toy market in the…
Read MoreIn 2015, Lego, the Danish toy manufacturer famous for its plastic brick toys, ventured into China's vast toy market. Despite encountering various difficulties and obstacles, the company persevered and achieved remarkable success. In this blog post,…
Read MoreBoomerang kids, or young adults who move back in with their parents, are a growing trend in China due to economic and cultural factors. Over one-third of recent graduates continue to live with their parents, leading…
Read MoreIn Western countries vitamins and dietary supplements (VDS) is a product category difficult to define but, in China, there are 27 functions characterizing VDS. In 2022, Chinese consumers spend 4.7 billion USD on health supplements and…
Read MoreThe Chinese app market is the largest and most lucrative in the world, with over a billion mobile users online, and it's crucial to understand its size, key players, distribution channels, localization requirements, and regulations before…
Read MoreWhile cash used to be king in China not long ago, that has quickly changed thanks to the proliferation of mobile payment solutions like Alipay and WeChat Pay. With a combined market share of over 90%,…
Read MoreChina has become the largest e-commerce market in the world, accounting for almost half of all global transactions. With a thriving economy and over one billion consumers ready to purchase goods and services online, it's no…
Read MoreTo succeed as a foreign brand in China, it's important to understand the Tiered City System. With over 1.4 billion people living in different cities and income levels, it's essential to navigate this complex market effectively…
Read MoreThe trend of Chinese students seeking education abroad has been on the rise in recent years. What are the driving forces behind this phenomenon? In this blog post, we will explore and decode the key drivers…
Read MoreLooking to expand your business into the Chinese market? Look no further than Tmall Global, China's largest import cross-border e-commerce platform. With a potential customer base of over 800 million people, selling on Tmall Global can…
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