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Step-by-Step Guide to Launch a Brand in China (2025 Edition) 1. Define Your Localized Brand Identity “You’re not entering a new market — you’re entering a new culture.” ✅ What to do: Build a China-first narrative,…
Read MoreWhy Chinese Parents Send Their Children Abroad: Trends, Search Strategies, and Key Influencers 1. Motivations Behind Studying Abroad Chinese parents prioritize overseas education for their children due to a mix of systemic, economic, and aspirational factors:…
Read MoreChinese Food Market 2025 : Market Overview (🔥 Read This First) 🇨🇳 World’s largest food & beverage (F&B) market — $1.6+ trillion and growing 🛒 Online grocery is booming — 40%+ food sales now digital 🌱…
Read More2025 China marketing is a monster playground for fast movers and culture hackers. You want in? You play to win with data, content, community, and speed. Here's the top 10 marketing trends in China right now…
Read MoreDigital Marketing in China: 4 Major Trends for Small Brands and our Seoagencychina Strategies to CompeteFor small brands entering China’s competitive digital landscape, success hinges on agility, authenticity, and leveraging cost-effective trends. Below are the four…
Read MoreAustralia’s wine exports to China surged following a thaw in diplomatic ties, sparking optimism within the industry. * However, that momentum is now showing signs of slowing, reflecting a wider global trend of declining wine consumption—particularly…
Read MoreChina’s market rewards brands that blend global quality with local relevance. Start with e-commerce, prioritize trust, and leverage social media’s power to navigate this complex but lucrative landscape. 1. Market Entry via E-Commerce a. Whiskey Brand…
Read MoreChicecream burned bright — and crashed harder. Let’s rewind. 🧊 THE STORY: The “Hermès of Ice Cream” Melts Down In 2018, Chicecream (钟薛高) launched with a bang. Their Ruby Cocoa bar? 66 RMB ($9.28).Their positioning? "Luxury.…
Read MoreChina's soybean market is undergoing significant shifts, driven by geopolitical tensions, evolving trade policies, and changing domestic consumption patterns. Here's an in-depth analysis of the current landscape, highlighting the challenges and opportunities for stakeholders. 🇨🇳 China's…
Read MoreChina Whiskey Market 2025: US Brands Out, Who’s In? China's whiskey consumption is booming, projected to hit $2.3B USD by 2027. U.S. whiskey brands (like Jack Daniel’s, Jim Beam) are being trashed online, seen as politically…
Read More7 Practical Tips for Collaboration Leverage Local Digital Platforms Use WeChat for instant communication (replacing email), official account updates, and mini-programs for bookings/payments. Adopt Douyin (TikTok) for short videos and live streaming to showcase destinations and promotions. Partner with Xiaohongshu (Little…
Read Morehere’s a practical, sharp and no-fluff guide for small businesses looking to enter the Chinese market in 2025. China is hyper-digital, community-driven, and mobile-first. If you're a small brand, you don't need a big budget —…
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