As Chinese outbound tourists travel more and more frequently, competition for attracting high spending tourists is becoming more and more fierce. Mandarin wine educators from China’s Australian tourism year to Napa Valley, California, sometimes seem to target Chinese tourists to every destination, tourist attraction and chain of hotels.
However, there are very few destinations that are really good at attracting Chinese. This means savvy destinations have the chance to sneak into China’s tourism rivals before.
There’s still time to make your destination a Chinese-friendly target market, making it one of the most valuable target markets.
Here are the best tips from China Travel Outbound Co., Ltd. to make your destination attractive to Chinese.
Before starting, make yourself attractive to Chinese
Chinese tourists average 3 months in advance planning and research trips, 43% of which are travel, shopping and fashion websites and 38% are using brand channels on social media. In order to get this audience, you have to have some kind of presence on WeChat and Weibo, which is an indispensable social media platform for Chinese.
You can do this through your social media accounts, or through the use of others, using their influence and their friends and fans. Digital space is great for promoting your destinations; showcase your experience with rich videos or get support from China vlogger or KOL.
Make sure China’s tourism industry knows where you are
Most overseas bookings from China are still done through travel agencies and tour operators, so even if your goal is FIT, you still need the Chinese tourism industry to sell your destination. Contact them through the show, through developing DMCs, trading PRs, or using market representatives. Or, ideally, all of the above.
Welcome Chinese tourists in Putonghua
You do not need extensive cultural training to make your Chinese guests welcome. It is useful to learn some key phrases in Putonghua and understand frequent requests. If you have fluent Mandarin speakers saying ‘hello’ to your Chinese tourists, then that’s all the better.
The bilingual Ambassador from Hainan to Las Vegas welcomes visitors and helps guide them. Tourism Tasmania has started recruiting bilingual tour guides at the most popular national parks.
If you have a very small number of Chinese tourists, signage (if used well) and literature can provide a practical and affordable option. When China Southern introduced direct flights from Guangzhou to Adelaide, Adelaide launched a Chinese directional sign.
Make your travel business easy China friendly
Work with your travel business to create a destination perfectly suited to Chinese. Over the past three years, China’s tourism has brought £ 43 million to Scotland and the Edinburgh Travel Action Group provides comprehensive support, advice and training to help travel companies attract and welcome Chinese tourists.
Work with your service provider to implement some of the entry level, Chinese-friendly innovations, such as Chinese signage and simplified restaurant translation menus, and provide Chinese language services.
We provide China training through our partners in Capela China. The one-day workshop accommodates 10 people, allowing your business to accept and welcome Chinese guests and help you meet the cultural challenges of working with China.
New Wave of Rice and Chinese Food Tourism
Chinese restaurants are still appealing to Chinese tourists, but those with other cuisines are more likely to attract a new wave of Chinese gourmet travelers if Chinese information is available. Providing rice as an accompaniment to any gourmet meal will also make the Chinese feel ‘home’.
The big sellers at Brighton Seafood Restaurant are risotto, seafood pasta, oysters and huge, shareable seafood platters, including lobster, crab and other shellfish. Sharing is normal, in general, hot food is better than cold drinks.
Public dining is very important to the Chinese and has a high esteem for the oldest of the party – which may seem counterintuitive if the fluent English speakers are younger – that kind of attention to detail is what makes social media Positive comments for the site.
If Chinese people pay, Chinese shopping is much easier
Chinese do not use Western credit cards, do not want to bring a lot of cash, so try to provide the most popular Chinese payment options: China UnionPay, Alipay and WeChat wallet. These online payment platforms are ubiquitous in China, with savvy overseas destinations and retailers, including Harrods and Body Shop in London, reaping early returns.
Adapt to changing trends in China’s tourism
This is not just a big group market. Independent travel is here
Rising and self-driven, Airbnb and caravanning also see more and more occupancy. China’s millennial generation is a force that cannot be ignored. In particular, this digitized indigenous people make their own travel arrangements with confidence and confidence.
Make sure your website and destination information is useful to the Chinese – not just direct translations, but the format, design and wording are in line with China’s needs. Destination websites should also be held in Hong Kong or mainland China for viewing in China. Keep in mind that Google is banned in China, so if your site includes the functionality of Google Maps, such as Google Maps, it will not be easy to upload in China. These features need to be spun off.
Experiential travel is opening up for Chinese tourists, whose traditional products and experiences are fascinated by their novelty and WOW factor for their social media. Some of Washington’s most popular products are rural experiences, including fishing and spending time in nature, while Japanese tourists do not like shopping and choose hot springs and sand baths.
What true traditional experiences and products can you show to the Chinese? Chinese can easily recommend that you make WiFi as widely available as possible so that Chinese tourists can share their experiences on social media in real time.
And make sure you monitor and respond to comments from social media commenting sites like Mafengwo and DaoDao.
This will give you an idea of where the Chinese like and dislike travel destinations, hotels, attractions and restaurants. The lobby makes it easy for you to visit your country to make your visa easy to buy and widely available to individual travelers in China.