French SkinCare Brand

The Brand & Campaign Context

Avène is rooted in dermatology and hydrotherapy: it was backed by more than 300 clinical studies. This skincare brand’s history started in the small village of Avène in the South of France, where Saint Odile spring was discovered to have great medical qualities. This Thermal Spring Water has a unique composition which makes it perfect for the care of sensitive skin. Avène now caters for skin care needs for customers all around the world: it has become the leading dermo-cosmetic brand in Europe, Japan and China. The Cosmetics industry is expanding rapidly in China and is now among the most important sectors in the country. The annual growth rate of revenues made from cosmetics product sales is around 15% year on year. This significant increase is due to Chinese consumers’ new focus on beauty habits, increasing disposable incomes and the search for quality, new cosmetic products.