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New Whisky Brand in China
The Brand & Campaign Context
Foss Beverage is very excited to enter the Chinese Market with their fantastic products. Premium spirits made with the best ingredients, based on traditional recipes, by top distillers at competitive prices. We develop a entry strategy for the Chinese Market. Whisky is becoming a great spiriti in China. In 2017, total value of whisky sales in China was 12.97 billion yuan ($1.89 billion), up 5.6 percent year-on-year. The total volume of whiskey sold during the period was 16.56 billion liters, up 6.9 percent year-on-year, according to Euromonitor.
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