Luxury Leather Bag

Case Study

logo Luxury Leather Bag

Our Missions for Luxury Leather Bag

Weibo WeChat Beijing Pop-up Store Xiaohongshu (Little Red Book) e-Shop KOL campaigns PR

The Brand & Campaign Context

D’Auchel is a leather luxury brand founded in Hong-Kong by a French CEO. The brand is producing amazing creation combining the French know-how to the inspiration of one of the most dynamic city of Asia. D’Auchel contacted GMA to get better visibility in Mainland China as well as setting up an e-shop but also because they needed specialists of Chinese Social Media to create digital marketing campaigns.


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