Ice Cream
Case Study
Our Missions for Ice Cream
Weibo and WeChat Official Account Content Marketing Community Management PR and Q&A Chinese WebsiteThe Brand & Campaign Context
Our client IceBerry is a Russian ice cream brand. They provide high-end ice cream, targeting mainly women from high end and middle-end environment. The brand contacted our team to create an entire strategy to generate leads as well as building a brand image.
Results
Imported food brands share the same hurdle: Chinese shoppers care deeply about origin and safety, and they buy only what they can trust. Proof of quality and an easy way to order are what convert them. See how our e-commerce marketing in China helps food brands win Chinese buyers.
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