Baidu SEO & PPC Agency in China

Get found on Baidu, the search engine China uses

Google does not work in China. Buyers search on Baidu, and they trust what they find there. We get your brand to the top, with SEO that lasts and PPC that pays.

Get found on Baidu

60%+

of China’s search market still runs through Baidu and its products

AI first

Baidu now answers with AI on top of the links, so being cited matters as much as ranking

2 levers

SEO for trust and free traffic, PPC for speed. We run both together

Baidu SEO and AI search in China — Baidu in 2026: an AI answer sits above the links. We work both, so you show up either way.

SEO and PPC on Baidu, explained simply

SEO is the work that gets your pages to rank for free over time. On Baidu that means a site Baidu can read and trust: Chinese content, a fast page that loads inside China, the right keywords, and links and mentions from Chinese sources. PPC is paid search: you bid to appear at the top straight away, useful while your SEO builds.

Baidu has changed. It now shows AI answers above the links and pulls from sources like Baidu Baike and Zhihu. So good SEO today also means being the source the AI quotes. We do both the classic ranking work and the new work of getting your brand named in AI answers.

Our service, step by step

Account and site setup

We set up your Baidu accounts, get your site loading fast inside China, and fix the technical basics Baidu needs to index you.

Keyword and content work

We find the Chinese terms your buyers really type, then write pages that answer them and rank. Clear, useful, in proper Chinese.

Off-site and AI sources

We seed mentions on Baidu Baike, Zhihu and trusted sites so Baidu and its AI answers see your brand as real and worth citing.

Baidu PPC

We build and run your paid search: keywords, bids, landing pages and brand zone. Fast traffic while SEO grows, with tight cost control.

Conversion and tracking

Traffic is not the goal, leads and sales are. We set up tracking and tune pages so clicks turn into enquiries.

Reporting and tuning

Monthly report on rankings, traffic, PPC cost and leads. We show what moved and where the next gain is.

Baidu PPC paid search in China — Baidu PPC buys you the top spot today while SEO builds the free traffic that lasts.

Brands we have ranked in China

A few B2B and niche brands we have helped get found on Baidu:

See more case studies →

Why work with SEO Agency China

Baidu SEO is in our name and our daily work. We pair it with Zhihu marketing to build the sources Baidu trusts, and you can read how we think about it in our Baidu SEO guide.

We work with smaller brands and real budgets. No padded retainer, no jargon. We tell you what to spend on SEO, what to spend on PPC, and why.

FAQ

Why Baidu and not Google?

Google is blocked in mainland China. Baidu is the main search engine, so if you want to be found by Chinese buyers, Baidu is where the work happens.

Do I need a China-hosted site?

For strong Baidu SEO, a fast site that loads inside China helps a lot, ideally with an ICP licence. We advise on the simplest setup for your case.

SEO or PPC, which should I start with?

Usually both. PPC gives traffic now while SEO builds free traffic that lasts. We balance the two to your budget and timeline.

How long does Baidu SEO take?

Expect movement in three to six months and stronger results past six months. PPC fills the gap in the meantime.

Want to win on Baidu?

Send us your keywords or your site. We will show you where you stand on Baidu today and what it takes to climb.

Jon Wang is a pragmatic, China-focused consultant with hands-on experience in Chinese e-commerce, distribution and digital marketing, always focused on practical solutions for smaller brands and tighter budgets.