Baidu is the search Enine leader in China. You already know that no ? 70% of Market , Share, baidu.com is much more than a simple search engine, it is hundred of websites , Baidu wikipedia, baidu Zhidao, baidu Forums, Baidu news, baidu insurance, baidu music…
It is an empire ! Baidu is the top 3 Internet company in China, after tencent and alibaba.
KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Mobile market Share for Search Engine in China in Jan 2023
|Other (like google)||2%|
Baidu can bring you (Chinese) traffic, increase your reputation and increase your visibility
So what really matter for SEO on baidu on 2023
Backlinks , Quality is better than quantity
What is Backlinks, also known as” incoming links”, “inbound links”, it is alle the incoming links url with hyperlink to a website or web page. For Baidu it is still important.
Basically, the better backlink you get, the higher you rank on Baidu
For Baidu , backlink are any backlinks received by a web node … web page, directory, website, or top level domain) from another web node.
Inbound Marketing is the key for Baidu SEO, originally important , little bit less with Baidu new update, but still important.
nowadayw for Baidu their significance(of the inbound links) lies in search engine optimization, it is Chinese world. The number of inbound links is one good indication of the popularity of your Chinese website or your page.
Good to know backlinks of a page can also bring you traffic, if it is good text, interesting topic people will may bring you significant visitors.
Update , Baidu like fresh content
Baidu loves Fresh Content. If you want to attack high competitive keywords you have to plan regular update on your homepage and your category.
Baidu do not really punish duplicate content, (now), because in China, every website copy each other.
If Baidu decide to punish duplicate content, it will be 99% of the Chinese website that will be affected. (It will be difficult to find the 1% that does not copy the other).
All the SEO specialists who are working on Baidu or other search engine like soso or Sogou know that you have to give regular news to get a significant bonus from Baidu.
As all the Search Engine, the title of the page will decide mainly the keyword positionning of this page. It is logical for SEO specialists, you have to indicate to the search engine what this page speak about.
A photo Should have a good Title and a description. It is the only way for a search Engine to guess what the photo speak about. For example, the title of this photo is “she hates Baidu”, (alt=”she hat baidu”) so the search engine will associate this pretty face to the keyword she hate baidu.
Nice Photo can really attract a lot of visitors. Not for BtB, because specialists search professional content not attractives photos. But geeks usually have a great sens of humour.
No Website mistakes
No Mistakes that an important rule. We start every project with an Audit to be sure that the website does not have any mistakes. A code mistake will disrupt the Spider of Baidu and Baidu (or other search engine) will be confused.
A mistake can be also to speak about forbiden keywords in Chinese, like Casi-nos , SE.X , or Vi-a;gra. read more
Sometimes, using CDN can disturb the spider of Baidu.
No Flash Java
No Inner Page URLs: If your page is based on Flash, it will have just one URL which is the home page URL, and the lack of inner page backlinks means , little website, and no connexion with all your page.
Slow Loading page : You have to understand that Complete flash sites load not fast and it is very important for Baidu algorythm.
Poor User Experience: Baidu still care about User experience, specially the bad one, and most of people will not be able to read your flash and will your website, and you will have high risk to be punished.
Google is the only search engine who known to officially index flash, and google is Chine is 3% of Market share. Chinese search engines are based on html Texts
I convince you not not use flash for Baidu ?
Fast to uplaod
Every netizens hates slow websites. Baidu hates them too, websurfers hate them and blog owners hate them.
You really have to optmise your website for Baidu.
1 Optimizing Photos
It is the best Option to speed up your website loading time; with the Size , yes most of Chinese website have small image file.
2 Servor problem
You need to be host in China to get high Speed (or Hong Kong)
More questions about SEO ? Send us an email (do not be shy) or check other articles
If you want to have a quote, you can find our contact information (please send to us your website information, and keyword list 😉
sources image Baidu
Other Sources :