List Distributors of Alcohol and Beverage in China? (2026 update)
Updated
By Jon Wang, Food & Beverage Distribution Lead at SEO Agency China (SAC), Shanghai. Last updated June 2026.
If you make wine, spirits, beer, or any drink with alcohol in it and you want it sold in China, “find a distributor” is only half the job. The other half is the import license, the Chinese back label, and the on-trade and online channels that decide whether your bottle moves or gathers dust in a bonded warehouse. This guide lays out the full path the way we map it for drinks brands who sit down in our Shanghai office.
You will get the real numbers for 2026, the import and label rules that hold shipments at the border, where Chinese drinkers actually buy now, and how to pick an importer or distributor who will grow your brand instead of sitting on it. Plain language, no jargon.

China’s alcohol market in 2026: big, shifting, and import-friendly
China is one of the largest alcohol markets in the world. Domestic baijiu still owns the biggest share, but the space foreign brands play in, wine, whisky, brandy, beer, and ready-to-drink, is where most of the change is happening. The total alcohol market was worth around 320 billion US dollars in 2022 and is forecast to reach roughly 386 billion by 2027 (Statista).
Three shifts matter for a foreign drinks brand. First, the import mix is moving. In imported spirits, whisky has rebounded to about 28 percent of the category by volume while brandy, long the leader, has fallen back, and vodka and other categories are growing as drinkers try new things (USDA Foreign Agricultural Service). Second, demand is built online before a bottle is ever bought, on Douyin and Xiaohongshu. Third, the on-trade, bars, restaurants, hotels, and KTV, still drives a huge share of spirits volume. Being easy to find and easy to buy beats being the cheapest bottle on the list.
Before you sell: license, registration, and the Chinese label
Alcohol is a regulated product, so a few things have to be in place before a single bottle clears customs. This is where brands most often lose time, and where a good partner earns their fee.
- Your importer needs the right licenses. The company bringing your product in needs a food business license that covers alcohol and the customs registration to import it. If you do not have a China entity, your distributor is that importer of record.
- Overseas facility registration applies. Drinks producers register with China customs (GACC) through the CIFER system, the same regime that governs imported food. From 1 June 2026 this sits under GACC Decree 280, which replaced the older Decree 248 (CIRS Group).
- The Chinese back label is not optional. Every bottle sold through general trade needs a compliant Chinese-language label covering alcohol content, volume, ingredients, origin, producer, and importer details. Get it wrong and the shipment waits at the port.
- Customs checks documents hard. Certificates of origin, health and hygiene certificates, and label approvals all get inspected. One missing document can hold a container.
The takeaway is simple. Pick a partner who treats licensing and labels as core work, not paperwork to rush at the end. A good importer keeps your filings clean so a single border check cannot strand a shipment.
The four ways to sell drinks in China
Before you talk to any importer, know which model you mean. Here is the honest comparison we draw for every new drinks brand.
| Model | How it works | Speed to launch | Best for |
|---|---|---|---|
| Cross-border e-commerce (CBEC) | Ship from a bonded or overseas warehouse to shoppers via Tmall Global, JD Worldwide, or Douyin. Lighter rules, no China entity. Wine and many spirits are eligible. | 2 to 4 months | Testing demand, premium wine and spirits, limited runs |
| General trade + local distributor | A licensed Chinese importer clears customs, holds the licenses, and sells you into online stores, retail, and the on-trade nationwide. | 4 to 9 months | Brands ready to scale into retail, bars, and restaurants |
| Direct online flagship | You run your own Tmall or JD store through an operating partner, keeping brand control while a partner handles import. | 3 to 5 months | Brands that want control without a local team |
| Hybrid | Start cross-border to prove demand, then move winners into general trade, retail, and the on-trade. | Phased | Most foreign drinks brands |
If you take one thing from this table, take this: do not choose between these models, sequence them. Start light, prove Chinese drinkers want your product, then commit the money and licenses to scale.
Cross-border or general trade: the choice that sets everything else
Cross-border e-commerce is how most foreign drinks brands now test China. You sell through Tmall Global, JD Worldwide, or Douyin’s cross-border channel, ship from a bonded warehouse, and skip the need for a local company. Wine and many spirits sit on China’s “positive list” of goods allowed through this channel, which comes with lighter rules and tax breaks. It is the fastest, cheapest way to learn whether Chinese drinkers want your bottle.
General trade is the next step up. A licensed Chinese importer formally brings your products in, clears full customs and labeling, and sells you into domestic Tmall and JD stores, supermarkets, bottle shops, and the on-trade. It unlocks the whole market, including bars and restaurants where so much spirits volume lives, but it asks more of you on licensing and Chinese-label compliance.
Our advice to almost every brand is the same. Pilot cross-border with two or three hero products, learn what sells and at what price, then move your winners into general trade once the data backs you. You can read how we set up that pilot on our e-commerce in China page.
Where drinks actually sell in China
This is the part most guides skip. No single channel does everything. Each plays a role, and a drinks brand wins by using the right one for the right job.
| Channel | Its job | What to do there |
|---|---|---|
| Douyin | Reach and impulse | Short video and store livestreams that show serve, occasion, and taste |
| Xiaohongshu (RedNote) | Discovery and trust | Honest reviews, cocktail recipes, pairing notes, and “where to buy” |
| Tmall / Tmall Global & JD | Conversion and credibility | Flagship store, hero SKUs, festival campaigns like 618 and Double 11 |
| On-trade | Trial and volume | Bars, restaurants, hotels, and KTV via your importer’s sales team |
| WeChat & instant retail | Repeat and gifting | Member groups, mini-program reorders, fast local delivery, gift sets |
Douyin: where the occasion turns into impulse
Drinks are about the moment, and short video sells the moment. A cocktail being poured, a host tasting on a livestream, a gift box opened for a festival, that is what moves bottles on Douyin. Run your own brand livestreams to build a steady base, use short clips to reach new viewers, and link every video to your store. Our Douyin marketing in China page shows how we set up brand accounts and live selling.
Xiaohongshu (RedNote): the trust and pairing layer
Before people try a new wine or spirit, many check Xiaohongshu. They look for honest reviews, cocktail ideas, food pairings, and where to buy. The way to win is not advertising, it is showing up like a real person, through small honest creators who share how they actually drink your product. Tie it to an occasion people search for, like dinner pairings or gifting, and keep your claims accurate. We go deeper on our Xiaohongshu marketing in China page.
Tmall, JD, and the bottle shop shelf
Douyin and RedNote create demand. Tmall and JD capture it, and for most shoppers a flagship store is the proof a brand is real. Once you sell well online, a good importer takes you into supermarkets, premium bottle shops, and specialist wine and spirits retailers, where habit and gifting volume live. Our Tmall and Taobao management page covers how we run these stores day to day.
The on-trade: bars, restaurants, and hotels
For spirits especially, the on-trade is where drinkers try you first. A pour at a good bar, a listing on a restaurant menu, a hotel placement, these build the reputation that pulls retail sales later. This is your importer’s job, so check their on-trade sales team is real and active in the cities you care about. A brand that wins behind the bar earns shelf space everywhere else.
WeChat and instant retail: where repeat and gifting live
Alcohol is a repeat and a gifting purchase, which is where real margin sits. WeChat groups and a mini-program shop let you sell to the same customers again with member offers and gift sets, and instant retail, the fast local-delivery model, rewards brands stocked nearby for last-minute orders. Our WeChat marketing in China page explains how to build that loyalty loop.
What Chinese drinks buyers want in 2026
- New categories and discovery. Whisky, craft beer, and ready-to-drink are pulling drinkers who want to try something beyond baijiu and the old brandy names.
- Lower alcohol and lighter serves. Younger drinkers lean to lower-strength, easy-to-drink styles and cocktails, not just heavy spirits.
- Gifting that looks the part. A bottle is often a gift. Presentation, gift sets, and festival packaging carry real weight.
- Authentic origin. A real story from a real place, a Scottish distillery, a French estate, a German brewery, beats a generic import when it is true.
- Lower-tier city growth. A lot of new demand comes from tier 3 to tier 5 cities. Your importer’s reach into those markets matters.
How to choose an alcohol distributor or importer you can trust
An importer can make your China launch or quietly kill it. Here is the checklist we hand brand owners, and the red flags that should make you walk away.
- Check the licenses are real. They must hold the food business license that covers alcohol and the customs registration to import. Ask to see them.
- Test their label and customs knowledge. If they cannot explain GACC registration, CIFER, and Chinese back-label rules, they will cause border problems later.
- Match channels to your product. An importer strong in supermarkets is the wrong fit if your bottle lives in cocktail bars. Confirm they own the channels you need, online, retail, or on-trade.
- Ask who owns the data and the store. You want visibility of sales and customers, and you should keep your trademark and flagship store in your name.
- Be careful with exclusivity. Exclusive rights can work, but tie them to clear sales targets and a fixed term, with the right to take them back.
The biggest red flag is a partner who promises fast sales but has no marketing plan. In China, distribution without demand is just a warehouse full of bottles. If you want help screening partners, our find a reliable Chinese distributor service exists for exactly this.
A realistic 90-day plan to start
- Weeks 1 to 3. Pick two or three hero SKUs. Confirm your category, start GACC facility registration, and register your trademark in China.
- Weeks 3 to 6. Open a cross-border channel, Tmall Global or Douyin, to test demand without heavy paperwork. Lock your brand name on the main platforms.
- Weeks 4 to 10. Seed Xiaohongshu with honest reviews and pairing notes, and run your first Douyin store livestreams. Watch what people ask and what sells.
- Weeks 8 to 12. Read the data. Decide which products earn a general-trade push and which importer fits the channels your drinkers actually use, online, retail, or on-trade.
Why focused drinks brands still win
It is easy to feel small next to the big spirits houses. Do not. Chinese drinkers love discovering a specific, genuine wine, whisky, or beer with a real story, and that is exactly where a focused foreign brand beats a giant. A clear origin, one thing you do better than anyone, and honest content where people look will get you further than a fat budget spread thin. Start with one type of drinker, win them, and grow on the reviews and reorders they give you.
Where we come in
We are a team of 15 in Shanghai who help foreign drinks brands enter China the smart way: the right channel for your stage, clean licensing and label compliance, demand built on Douyin and Xiaohongshu, and the right importer for your shelves and bars. If you want a clear plan for your brand, tell us about your drinks and we will tell you, honestly, what it takes.
Top alcohol and beverage distributors in China: named list
These are the importers and distributors we actually contact when we place a foreign wine, spirits, or beer brand in China. Real companies, the categories they move, and where they are strong.
List Distributors for Foreign Brands in China
In the vibrant landscape of China’s beverage distribution, a select group of companies stands out as the driving force behind the import and distribution of premium alcoholic and non-alcoholic libations. These distributors play a pivotal role in bringing a diverse array of international brands to the discerning palates of Chinese consumers.
ASC Fine Wines
ASC Fine Wines is one of China’s leading importers and distributors of premium wines and spirits. They have a strong presence across China and specialize in distributing high-quality international brands.

Summergate Fine Wines
Summergate is another prominent wine distributor in China. They focus on importing and distributing wines, craft beers, and premium spirits. Summergate has a wide network of distribution channels, including e-commerce and traditional retail.
Suntory (Shanghai) Trading Co.,
Ltd.Suntory is a Japanese beverage company with a strong presence in China. They distribute a variety of alcoholic and non-alcoholic beverages, including whisky, beer, and soft drinks.
Asia Pro
Asia Pro Distibution is a Chinese distributor, all over asia that have more and more networks distributors in China. Main partner, Sam Club
Pernod Ricard China
Pernod Ricard is a global spirits and wine company with a significant presence in China. They distribute well-known brands such as Absolut Vodka, Chivas Regal, and Martell.

Wade World Trade
Wade World Trade specializes in importing and distributing wines and spirits in China. They have a diverse portfolio of international brands and a network of partners across the country.
East Meets West Fine Wines
East Meets West Fine Wines is a distributor that focuses on premium wines from around the world. They operate in several major cities in China and cater to a discerning clientele.
China Resources Snow Breweries
As one of the largest beer companies in China, China Resources Snow Breweries produces and distributes a wide range of beers, including the popular Snow Beer brand.

Telford International Co., Ltd.
Telford International is an importer and distributor of a wide range of alcoholic beverages, including wine, spirits, and craft beers. They have a presence in both mainland China and Hong Kong.
Traders of the East
Traders of the East is a distributor that focuses on craft and artisanal alcoholic beverages. They work with a variety of brands to bring unique and specialty products to the Chinese market.
Torres China
Torres China, part of the Spanish Torres Group, specializes in importing and distributing wines from Spain and other regions. They have a strong presence in the Chinese wine market.

Frequently asked questions
Do I need a distributor to sell alcohol in China, or can I sell direct?
You can sell direct through cross-border e-commerce on Tmall Global, JD Worldwide, or Douyin without a Chinese company, since wine and many spirits are on the positive list. You need a licensed importer once you move into general trade, which means retail, bottle shops, and the on-trade. Most drinks brands start direct to test demand, then add an importer to scale.
What licenses are needed to import alcohol into China?
The company that imports your product needs a food business license that covers alcohol and customs registration as an importer. Your overseas facility also registers with China customs (GACC) through the CIFER system. If you do not have a China entity, your distributor acts as the importer of record and holds these licenses.
What is the difference between cross-border e-commerce and general trade for drinks?
Cross-border lets you ship from a bonded or overseas warehouse straight to shoppers, with lighter rules and no local entity, for goods on the positive list. General trade means your products are formally imported and registered for sale across all channels, online, retail, and the on-trade. Cross-border is faster and cheaper to start; general trade unlocks the full market, including bars and restaurants.
How long does it take to start selling alcohol in China?
A cross-border pilot can be live in two to four months. General trade with full registration, licensing, and an importer usually takes four to nine months, depending on your category and how complete your documents are. Plan label approval and certificates early, because those are the steps that most often slip.
Which platform should I start with for wine, spirits, or beer?
Build taste and trust on Douyin and Xiaohongshu, use Tmall or JD as the place the sale closes, then move into retail and the on-trade through your importer once you sell well online. WeChat and instant retail keep buyers coming back and handle gifting. They work best together, not alone.
Does my bottle need a Chinese label?
Yes. Alcohol sold in China through general trade needs a compliant Chinese-language back label covering alcohol content, volume, ingredients, origin, producer, and importer details. Cross-border sales have lighter labeling rules. Getting the label right is one of the most common reasons shipments are held at customs, so treat it as a core task, not an afterthought.
How important is the on-trade for imported spirits?
Very important. Bars, restaurants, hotels, and KTV are where many drinkers try a new spirit for the first time, and a strong on-trade presence builds the reputation that drives retail and online sales later. When you choose an importer, check their on-trade sales team is real and active in the cities you care about.
How do I find a trustworthy alcohol importer in China?
Ask for two or three foreign drinks brands they have grown and speak to those references directly. Confirm the licenses are real, that they understand GACC registration and label rules, and that their channel strength matches where your buyers are, online, retail, or on-trade. Insist on visibility of sales data, and never sign away your trademark or store ownership.
Should I give an importer exclusive rights to my brand?
Exclusivity can work, but only with clear sales targets, a fixed term, and the right to take the rights back if they underperform. Keep ownership of your trademark, your flagship store, and your customer data. Exclusive without targets is how brands get stuck with a partner who stops trying.
Can small or niche foreign drinks brands succeed in China?
Yes, and many do. Chinese drinkers enjoy discovering specific, genuine wines, whiskies, and beers with a real origin story, which favors a focused foreign brand over a generic import. You win by being authentic, findable on Douyin and Xiaohongshu, and easy to buy, not by outspending the giants.
Jon Wang leads food and beverage projects at SEO Agency China (SAC) in Shanghai. He has spent the past decade helping foreign wine, spirits, and beer brands handle licensing and GACC registration, pick the right China channel, and build real demand on Douyin, Xiaohongshu, and Tmall. He writes about what moves bottles, not what sounds good in a deck.

Do you know if the Rhum market in China is well developed?
I have no data about it?
what Channel will you use to Distribute a new rhum Brand?
Hi Ester
It is Still a niche, so it is good for you, as new Brand. There is no like Top Rhum Brand today as you can have in Whisky, or Cognac. All places are quite empty and the market is increasing with the increase of Cocktail consumption.
Hope it will help you. If you want to see our service/solution, drop us an email please… easier way to connect
Good day,
I’m starting a liquor distribution company,I am interested in exporting Wine to China from South Africas greatest vineyards.
We are developping a new App to sell only foreign Brand of Alcohol, beer and Spirit. I want to connect with you, email already sent.
Thank you for your Message. Yes we will put you in our Distributors list.
Hello,
I am starting a company to China that will sell Food and Spirits online directly to Chinese consumers. I will need help with the following distribution channel. eCommerce (JD and Tmall), WeChat, and (maybe) Website.
I would like to find out more about your rates.
Looking forward to hearing from you!
Best Regards,
Charles
Hello,
We are an importer of Beverage in China. I would like to join your distributor list to resell Foreign Brand in China.
Dear Isabella Wu, We are italian productor of a special italian liquor that It can drink It individually or with espresso coffee. Our brand Is called “La Moretta De Pio”. We would like propose to your Company a business with our Special Liquor. Could you be interested to talk about it? Please you can know some details about us on our web site
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Hello Isabella,
My name is Fabricio, Director of Blend Group/Thoquino, and one of our companies is a centennial distillery from Rio de Janeiro, Brazil and one of the oldest, largest and most traditional companies from the beverage industry in the country.
Our group produces a wide portfolio of alcoholic and non-alcoholic beverages such as: vodka, flavored vodka, steinhaeger, malt whisky, fernet and one of the best genuine Brazilian CACHAÇA.
Does any of those products might sound interesting to you. Please get in contact for further information: contact@blendgroup.ca
Dear Isabella,
I’m Anna export manager of successful Russian company SORDIS is one of the largest producers and suppliers of strong spirits in Russia and CIS countries. We are the Company that creates high-quality natural products (strong alcoholic beverages, bitter and sweet liqueurs) and takes care of the nation’s health.
SORDIS is a regular participant and prizewinner of International exhibitions and tasting competitions. Our beverages are unique because of natural ingredients and high-technology producing. Our web site is http://www.sordis.ru. Now we are expanding our international partnership and hope that our fruitful cooperation will lead to stable, long-term and mutually profitable cooperation. We guarantee:
1. Supply of high quality products at factory prices
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We look forward to hearing from you soon and would like to assure you that all enquiries will receive our immediate and utmost attention.
Dear Ms. Wu,
Our company, Workplus Consulting is representing 4 different upcoming spirited liquor brands and we are looking for Chinese distributors.
We were wondering if you keen on future collaborations?
Kindest Regards,
I am Ripsime Zhamkochyan, an export manager of the brewery company JSC “Georgian beer company Zedazeni” .
Zedazeni is a leading producer of alcoholic and non-alcoholic beverages, with an exceptional range of local and international brands of beer, carbonated, non-alcoholic and energy drinks. We have over 18 outstanding brands – old and new, large and small, global and local – sold in 120 countries at almost any price, in every product category. Our brewery is located right at the foot of the sacred mountain Zedazeni, next to a wonderful healing spring. This natural mineral water has a unique composition formed by years of slow filtration through underground rock formations, reflecting the unique qualities of its place of origin. “Zedazeni” natural mineral water has a unique personality and taste. In our field, good water is one of the important factors of a quality product. We also control the quality of our product using state-of-the-art chemical and microbiological laboratories, which is a guarantee of quality. I would like to offer you our products such as Zedazeni Lemonade, Beer (Zedazeni, Ragnar, Khevsuruli, Sviani, Ninkasi), Non-alcoholic beer (Zedazeni, Ragnar), Chero nectars, Energy drinks (Wilder, Dino), Iced tea (Gurieli, Baijo) and Zeni Water. I would also like to present the products that we produce under license, these are beer (Bavaria, Holsten, Harp), RC Cola and Rad Rain energy drink. For more information on our assortment, you can visit ourwebsite http://www.geobeer.ge, there will also be a presentation in the application. Our goal is to find a reliable distributor who will sell our products to shops, restaurants and hotels throughout China. Look forward to your reply at your earliest convenience and long-term, reliable cooperation.
Best Regards
Hello,
I am a Distribution consultant, I help brands to connect with my network of distributors and dealers in China.
My network is searching now High Quality Spirit Brand, imported liquor and Premium Beers.
Contact me for more into.
Jeff Lam
Nanjing Beverage distribution Ltd
Dear Jeff:
Does your network also include craft beer distributors? If so, I’m interested in getting in touch with you.
Thanks
Are you interested in helping to sell our Irish top quality Irish Whiskey and Rum
Hello
We can help you yes
We have an important exporter from Cuba of alcohol, rum ,liquor,spirit and several sugar cane by product. Tecnoazucar represent more 11 distillery and 10 rum factories , all production of Cuban run depending our enterprise.We manage important brand of rum in Cuba and Europe and we are very interesting in Chine market for Mulata and Santero brands.
Hi
Tecnoazucar is the name of your liquor?
There is already a distributor that sell your product in China
We are a craft distillery in South Africa, specializing in gin made from litchi fruit
.
We are keen to enter the Chinese market, and will visit the Hong Kong Spirits & Wine show, and then exhibit at the Guangzhou Winefair in November.
We are looking for credible Chinese partners to develop and grow our business.
Hello,
We are a food manufacturer in South America, and we are searching for an importer in China
Hi My name is Jesko Fontana, founder of Pisco Fontana a handcrafted spirit from Peru focus to a high end market. We export to europe and africa and we are interested to introduce our products to the chinesse market.
Here is my email, I look forward to speak with importer about our product and export conditions.
We have a new world French brandy and a London dry gin. We’re talking to importers in China who have the right networks and markets.
HI Kharthik
I can not find your website , not available in China.
Nothing on baidu
what is the name of your brand?
Hello,
I am starting a company to China that will sell Food and Spirits online directly to Chinese consumers. I will need help with the following distribution channel. eCommerce (JD and Tmall), WeChat, and (maybe) Website.
I would like to find out more about your rates.
Looking forward to hearing from you!
Best Regards,
SUDHEESH
sudheeshv99@gmail.com
Hello,
I am Spirits manufacturer from India, and producing all range of whiskies, Rums, Vodka, Brandy.
and wants to distribute China or your known country.
I am ready to invest in marketing & Ecommerce if needed
Please let me know how will connect further.
Regards
Ashish
Hello
This is Amos, since some time we are exporting beer from a fine selection of swiss breweries to South Korea. Currently we are looking into expanding our activities to thewards Chinese market.
We would be more than pleased if we may could count you your valuable support and advice.
With many thanks and best regards
Amos
Hello,
We are the largest wine importer in China. (Kweichow Moutai Co Ltd)
We are searching for brands with high potential for China, perfect product market fit
we have the distribution network and search for new products
WeChat ID
Our company is a Russian manufacturer of high quality beer and soft drinks. At the moment we supply our products to such countries as China, Iran, UAE, CIS countries. Please contact me by mail so I can tell you more about our company.
We will contact you Ilya
Hello
I represent Better life Supermarket and we are searching for International Spirit Brands, and beverage. We are based Changsha of Hunan province
Better Life Supermarket is established by the Better Life Group in 1995 was among the first supermarket chain operators to go public in China In 2020, the Better Life Chain recorded a sales revenue of RMB 24.5 billion (US$3.9 billion), with 377 stores from Hunan to neighbouring Guangxi,
check our new Beverage & Liquor area
https://www.163.com/dy/article/G1K845VV0519DSFT.html
Send me your Brand for Check (WeChat always better)
All brands should be aware of Distribution & Importation fees in China.
We have registed your contact in our Distributor database.
Please confirm the meeting 🙂
Dear Kathy:
I would like to send you our company and product information.
Regards
Lucrecia
Being a distributor of alcohol and beverages in China is like riding a rollercoaster after a few shots of baijiu. You never know what crazy twists and turns the market will throw at you! It’s a wild ride filled with endless toasts, lively karaoke sessions, and questionable dance moves at KTV. Just remember, when dealing with Chinese consumers, be as smooth as a glass of fine whiskey, as refreshing as a chilled Tsingtao beer, and as bubbly as a bottle of sparkling baijiu. Cheers to navigating the ever-changing tides of the Chinese alcohol and beverage market, where every day is a toast-worthy adventure!
Hello,
We are a Wine Company in China and we want to work with Oversea Wineries.
We only deal with Wine brands
Please send me your company information.
Hello,
Thank you for reaching out.
We only produce Pisco grape based spirit that is exported to Italy, France, Senegal and Switzerland.
It would be a pleasure to send you more information if you are interested in our products.
Best regards,
Jesko Fontana
Mobile: +51971503416
Hello, my name is suraj, we are exporter of alcohol from nepal. We have selection of himalayan vodka, whiskey, rum beer and many more. All are premium alcohol made from himalayan water and ingredients. Please do contact me and lets have a talk.
I am reaching out to discuss a special promotional opportunity.
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Greetings of the day,
We are inviting your esteemed company for vendor registration and intending partnership for Etihad Aviation Group projects.
These partnership projects are open for all companies around the world. If you have intention to participate in the process, kindly confirm your interest by requesting for Vendor Questionnaire and EOI.
We appreciate your interest in this invitation, and look forward to your early response.
Regards,
Mrs Amina Fubarah
Vendor Procurement Consultant
Consulting for Etihad Aviation Group PJSC (ETDAG)
Etihad Airways – Head office,
New Airport Road, Khalifa City,
PO Box 35566, Abu Dhabi,
United Arab Emirates.
Greetings of the day,
We are inviting your esteemed company for vendor registration and intending partnership for Etihad Aviation Group projects.
These partnership projects are open for all companies around the world. If you have intention to participate in the process, kindly confirm your interest by requesting for Vendor
We appreciate your interest in this invitation, and look forward to your early response.
Regards,
Mrs Amina Fubarah
Vendor Procurement Consultant
Consulting for Etihad Aviation Group PJSC (ETDAG)
Etihad Airways – Head office,
New Airport Road, Khalifa City,
PO Box 35566, Abu Dhabi,
United Arab Emirates.
Hello Mrs. Amina,
Thank you for reaching out.
Yes I am interested to introduce our handcrafted brand Pisco Fontana in the Chinese market. Today we export to Italy, France, Switzerland and Senegal.
Can you send me more information to jfontana@piscofontana.com ?
Thank you.
Jesko Fontana
Hello
We are an importer and can help you to import in China. We do not take importation fees 10k$
but we work with distributors, contact me for more
weChat ID: boss.qian
Hello, Community,
We have a craft beer brand ranked among the top 10 in Spain, and we are exploring the possibility of entering the Chinese market. We are considering both contract brewing in China and importing our beer directly from Spain. We’ve already successfully expanded into Japan, Argentina, and are about to enter South Korea.
If you’re interested, please feel free to reach out to me via email: or on WeChat
We would love to connect and discuss potential opportunities.
Hi
I have a brand of Whisky with special flavor
I would like to reach distributor and can invest in marketing
How can I reach them in english ?
Why nobody reply to us?
hi,
We will contact you by email 🙂
Hi
We are interested to resell some niche brands online in China
We have app and some shops
hi,
We will contact you by email and put you into our active list of distributor than you
Hi:
I’m interested!
Please send me the details to email
Thanks!
Dear Sir/Madam,
My name is Raakel Kilkka from Maiko Industrial Co., Ltd.
We are keen on purchasing your products and would like to place an order.
Kindly let me know the next steps.
Best regards,
Raakel Kilkka
Maiko Industrial Co., Ltd
Dear Raakel Kilkka:
Could you please send me your Company brochure and details to my email? It is lucreciaapaolaza@gmail.com. Thanks!
je suis intéressé. je vis en république démocratique du Congo
I’m the ceo and owner of tropi sorrel hibiscus drink and I’m looking to enter the Chinese market
Hello We will contact you 🙂
I hope to hear from you soon
Thank you.
Me interesa más información
Somos fabricantes de tequila premium y licores con tequila
También tenemos una marca de cognac
As the CEO of our premium ready-made cocktail brand, 😉
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We havve never been more excited about the vibrant growth in China’s RTD market as we close out 2025.
China is one of the fastest-emerging hubs for ready-to-drink cocktails, with the category seeing strong double-digit growth amid Asia-Pacific’s rapid expansion; younger urban consumers in cities like Shanghai, Beijing, and Guangzhou are fueling demand for convenient, sophisticated options that fit busy lifestyles and rising incomes.
What truly inspires me is the ongoing premiumization trend. Even with some economic recalibration moderating volumes, Gen Z and millennials are gravitating toward high-quality, spirit-based RTDs with authentic flavors and natural ingredients, perfect for casual home enjoyment or social moments. At our brand, we’re passionate about delivering bar-quality pre-mixes that blend global craftsmanship with subtle local influences, offering that effortless elegance today’s drinkers seek.
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Sustainability is deeply personal; we prioritize eco-friendly cans, responsible sourcing, and minimal waste to align with growing environmental consciousness here. Innovation thrives too: low-ABV choices for mindful sipping, bold new profiles, and e-commerce partnerships bringing our cocktails straight to enthusiastic fans nationwide.
Yes
I’ll be honest, though early in our China journey, we stumbled badly with advertising. We ran a campaign showing glamorous friends toasting and sipping our cocktails at a lively party, implying fun relaxation after a long day. It violated alcohol ad rules no inducing consumption or suggesting tension relief… and sparked backlash plus regulatory scrutiny. Performance tanked, and it cost us dearly in trust and budget.
That painful lesson taught us to prioritize strict compliance, cultural sensitivity, and subtle lifestyle storytelling instead.
Challenges like regulations and competition keep us sharp, but they drive better differentiation through authenticity and quality.
I’m proud to lead a team crafting joyful, responsible cocktail moments for Chinese consumers—one easy pour at a time.
What’s your favorite RTD cocktail occasion these days? And how do you navigate ads for premium drinks in your market?
Thank you for this feedback, very interesting feedback