French Wine Startup

The Brand & Campaign Context

The French Cellar imports French wines directly from reputable vineyards. All the wines are delivered with wine tasting notes, written by their prestigious sommelier for Chinese consumers to learn more about the wines, winemakers and local culture & geography in France. The Chinese market offers great business opportunities due to its rapid economic growth and huge potential audience. However, it has its fair share of challenges, ranging from inadequate market information, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners and cultural differences etc.