Top PR Agency in China: Media, Influencers, KOL, Stars

(Media, Influencers, KOL, Chinese stars)

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How can we help you with your PR & KOL Strategy in China?

Chinese Journalists Network

We have more than 2500 Chinese journalists in our database.

PR Buzz

Viral campaigns that aim at consumers engaging with your brand.

Influencer Marketing

Cost effective & well-optimized campaigns with the most-suited KOLs for your brand.


Increase the authority of your website on Baidu with good public relations.


PR & media exposure to help you increase the popularity of your brand.

Management - Reporting

We will send you a detailed report every month and an analysis of the results.

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Our PR & KOL in China Case Studies

PR and SEO are one of the biggest components for a strong digital marketing base in China. Being one of our specialties, many brands have trusted us with their PR efforts in China.


China public relations

Public Relations in China

Public Relations through Chinese media agencies are the most effective in terms of results as well as price. When hiring an agency like ours, you not only get a team of PR experts working on your project but also gain access to an extended network of Chinese media, KOLs, and newspapers each using various platforms.

Micro-influencers and Key Opinion Consumers

Chinese influencers & KOC are public personalities that have been gaining leverage with brands during the last few years. Micro-influencers and Key Opinion Consumers are, as the name suggests, influencers with a smaller audience than Stars or KOLs. But don't be fooled by the size of their following, there is a reason we are mentioning them here. Micro-Influencers are cheaper than stars and Big KOLs. They work very hard to please their community. They have fewer sponsorships which make them more genuine, less like living ad. Even with a small budget, you can hire an influencer. We will help you select the best ones for your campaign!

Key Opinion Leaders (KOLs)

Public Relations are run by Key Opinion Leaders on social media, billboard screens, and paid ads. The great thing with KOLs is that they are available on any existing platform, they are creative people able to adapt their content to make it appealing to their followers whatever industry they are specialized in. Although KOLs are amazing to reach out to your target audience, they are expensive and the market is so lucrative there are obviously many fake KOLs out there. This is where working with an agency comes to use. An agency like ours has a well-developed network of KOLs in various industries as well as a team always working at growing this network.

Chinese Stars and Celebrities

Working with stars is tempting, but be aware that unless you are a very well known brand or have a consequent budget, it might not be the best option for you. However, when it works, it works and you will sell thousands of units in minutes. A brand can employ Chinese stars from sports, journalism, academics, hospitality, tourism, fashion and many other fields in vogue to promote products. Celebrities usually work with just one brand from each industry, serving as brand ambassadors and bringing great sales figures, but they come at a big price.


As a PR and digital marketing agency in China, we have extensive experience in doing PR as well as a well-developed media and Kols network. With over 10 years of experience, we have the know-how needed for your success in the Chinese market!

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Why do I need PR in China?

You need it to become a reference in your industry and gain the trust of your target audience. PR is a long-lasting solution that will help with increasing your conversion rate while getting more traffic. It is also cheaper than most solutions.

How do I choose the righ KOL?

There are many KOLs in China. You need to find one that shares the same values as your brand. Thus, its community will feel more interested in your brand. You also need to pay attention to its community. Is it the kind of consumers that you want to target? Be careful, because sometimes, an influencer with the biggest amount of followers isn’t always the wisest choice. As we are in contact with many of them, we will find the perfect KOL for you.

Should I hire KOLs for live-streaming?

Be aware, just as when working with stars, the status of your brand and your budget will play an important role in your success if you decide to go that path. You don’t have to go for live streaming right away, there are other options to unlock the Chinese Kols Economy.

What are the key components of an effective PR strategy in China?

An effective PR strategy in China includes understanding local media landscapes, building strong relationships with local journalists, crafting culturally relevant messaging, and leveraging popular platforms like Sina, Sohu and specialist media like Vogue

How can foreign brands adapt their PR strategies for the Chinese market?

PR is different in China of course. Foreign brands should localize their content, engage with local influencers, respect Chinese cultural nuances, and navigate censorship regulations. Collaborating with local PR agencies like us can also provide valuable insights and connections

What role does crisis management play in PR in China?

PR in Crisis management is crucial in China due to the rapid spread of information on social media. Brands must respond quickly, transparently, and appropriately to any issues, using both traditional media and social platforms to communicate with the public​

What are the challenges of PR in China’s highly regulated media environment?

The main challenges include “censorship”, the need for content approval, and the limited freedom of the press. Brands must carefully “navigate” these regulations and sensitive Topic to avoid penalties, be bannish and ensure their messaging aligns with government policies

How can brands measure the effectiveness of their PR campaigns in China?

Difficult question, nobody has the real answer. Effectiveness can be measured through media coverage analysis, or social engagement metrics, website traffic increases, and brand sentiment monitoring.

What is the role of social media in PR campaigns in China?

They are combine. Social media is central to PR campaigns in China. Platforms like WeChat, Red, Toutiao and Douyin are essential for disseminating information, engaging with audiences, and amplifying PR efforts. Social media allows for real-time interaction and feedbacks

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We are the Most Visible Digital Agency in China

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