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Chinese young rich kids, the perfect target for International Brands
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Chinese young rich kids, the perfect target for International Brands

China’s young rich are riding the tech boom, but most of rich kids come from their family. The Chinese young rich kids are the perfect target for brands. They play an important role in China’s booming luxury market, mostly because their parents have money to spare and they are a generation of people who grew…

Anti-Aging Market in China is Growing, as Chinese People Invest in High-Quality Skincare Products
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Anti-Aging Market in China is Growing, as Chinese People Invest in High-Quality Skincare Products

Anti-aging cosmetics have become increasingly popular in China in recent years, as more and more people look for ways to maintain a youthful appearance and slow the visible signs of aging. Anti-aging products, which can include creams, serums, and other skincare items, are designed to reduce the appearance of wrinkles, fine lines, and other blemishes…

How to Open a WeChat Official Account as a Foreign Enterprise
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How to Open a WeChat Official Account as a Foreign Enterprise

WeChat updated its policies in 2018. It is now possible for foreign companies to create and operate a  WeChat Official Account overseas. Since July 2018, the overseas official accounts are visible to users in Mainland China. This gave international companies the ability to market their campaigns and manage business affairs. Directly from overseas but within…

What are the Top-Selling Baby Products Categories in China?

What are the Top-Selling Baby Products Categories in China?

The baby products market in China is one of the most competitive, and its future looks bright. Chinese parents spend large amounts even before the baby arrives. The demand for innovation in this market isn’t slowing down any time soon. With a fast growth rate, baby products in China are anticipated to expand at a 14.5%…

Baby Formula Market in China

Baby Formula Market in China

Baby formula is the most-demanded and regularly-bought baby product in China. While Baby formula exhibits a clear dominance in the market, there is a growing preference for ultra-premium formula products. Ultra-Premium Formulas are growing their market share. In first- and second-tier cities, ultra-premium baby formula sales have outstripped cheaper options. Ultra-premium products account for more…