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Data flow between China and Europe: On November 1, 2021, the Personal Information Protection Law (PIPL), a tough equivalent of the GDPR, entered into force in China. It is in addition to the legislative arsenal in place (in particular the Cybersecurity Law of 2017 and the Data Protection Law of 2021). It clarifies and strengthens…
The number of search engine users in the world’s second-largest economy surpassed 750 million, meaning that nine out of ten netizens in China had used online search services
The toy market in China is one of the most competitive markets around with great potential. It’s no wonder why international companies are fighting to enter into this lucrative industry, and it will be very interesting to see how they fare against each other now that tariffs have been introduced on Chinese imports. In this…
From the editor: basic knowledge in digital marketing may be in need to understand this article. What is Baidu? Baidu is a Chinese Internet company mainly engaged in search engine services. It is the largest search engine in China. Baidu’s database has more than 100 billion Chinese web pages. Baidu is the principal search engine…
The emerging countries such as China are eldorado to foreign companies for their sky-rocking economic growth. International and multinational companies want to get more profits by establishing a presence in China. However, the road is long and full of obstacles. Indeed, settling on the Chinese market is difficult so that companies have recourses to China’s…
China is a huge country with over 1.4 billion people who are eager to buy new products and services, but there are many barriers that stand in the way of brands trying to sell their goods and services in this market. Many companies have tried to enter this vast marketplace with little success because they…
The vast majority of Chinese shoppers shop online. In fact, 91% of internet users in China buy goods and services from the comfort of their homes. It is also one of the fastest-growing eCommerce markets in the world with $453 billion worth of goods sold online in 2018 alone. Tmall Global is a cross-border platform…
Kuaishou is a platform similar to Douyin. Unlike its more upscale competitor which targets big brands as well as urban youth, Kuaishou is primarily aimed at rural populations and migrant workers who use the app for comedy videos or live-streaming of mundane tasks like daily trips. Since February 2021, Kuaishou has gone public, since the…
Wechat is the largest social media platform in China and it has become a powerful marketing channel for brands to engage with customers. In this blog post, we will explore how to use WeChat as a sales channel from opening your own Wechat Store to Promoting it to potential customers. What are the Benefits of…
China’s fragrance & Perfume market is booming and catching the attention of international companies. A reporter from China Daily reported in Shanghai that there are over 100 new brands entering this industry every year, with many specialized products targeting Chinese consumers. In fact, China is now one of the most promising and lucrative markets in…
This blog post will provide a brief introduction to native advertising in China, which is the most popular paid advertising method in China. Native ads are content that blends with other content on a website and provides relevant information to users. This article will discuss how this type of advertisement works, who should use it,…
There are numerous e-commerce platforms in China, but which one is the best for selling luxury.In this blog post, we’ll walk through five top e-commerce platforms that sell luxury items in China (Secoo, VIP, RED, Tmall Luxury Pavilion, and JD luxury platform). We’ll also let you know why the own unique benefits and disadvantages of…
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