2020 shows a significant growth in milk consumption in China

Unprecedented growth in china’s milk consumption in 2020 According to research by Euromonitor International, China is the second-largest dairy market after the United States. But it is estimated that by 2022 it will reach the United States becoming the largest dairy market in the world. With the development of China’s economy and the rise in …

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The furniture industry goes Online in China — Update 2020

The rise of a middle class in China has changed the consumption landscape patterns in China turning to other expenditure than food. We can even distinguish consumers categories of furnishing: First the very rich one and not really regarding on prices. Those are more attracted to Western-style furniture, classical Chinese style and even “Avant-garde” one; …

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Weibo 2020: Official Weibo Account Creation, Management and Advertising

Weibo is the largest open social media in China. Along with other social media and e-commerce platforms, Weibo has reshaped Chinese modern lives. Besides social network, Weibo has also developed into a powerful and essential marketing tool. However, marketing on this platform is not easy for foreign brands, as the social ecosystem as well as …

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