Case Study

Cleaning Products

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A disinfection brand from Singapore

The Brand & Campaign Context

As a Singapore disinfection brand, WIZACT 24 has developed a 24-hour continuous sterilization technology based on the disinfection problems raised by the public. And it has applied this technology to three products, including household disinfection spray, disinfection spray portable pack, and disinfection wet wipes, which in order to meet the needs of consumers in different sterilization scenarios. With the increasing attention of COVID-19, sterilization products gained a rapid climbing focus, and WIZACT 24 wanted to expand their business in China. They contacted GMA to help them develop a detailed marketing plan, with the aims of increasing brand awareness, creating a brand image, and increasing sales in China.


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