Online Branding in China

Connecting brand to Chinese consumers

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How do we help you with your Online Branding in China?

Project Audit

Branding in China goes through different channels. These are very little used in the West

Online Branding strategy

For rapid and effective development, social networks are sometimes not enough. We have many contacts to help you.

Chinese Social Media

Unlock the full Potential of Social media to reach out & connect with your audience.

PR & Backlink

Give your Brand more Online authority by working with chinese media

Channel Registration

Let us take care of the complicated paperwork, we get you register on any platform you want.

Follow-up

Every month, we provide you with an analysis of your company’s results in order to make your strategy as efficient as possible.

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OUR ONLINE BRANDING CASE STUDIES IN CHINA

Those brands are just a few of the ones that trusted US for their Online Branding Strategy in China

More about Online Branding in China

Chinese Search Engines

Another great Online Branding Tool in China is PR: the use of media in order to build a strong & trustable reputation. Make use of Journalists, bloggers & forums users to tell about your brands. This type of content is valuable because it looks legit to the eyes of the consumers but it also lasts in time and is cost-efficient. Through the concerted combination of PR, blog posts, copy writings either through, billboard screens, banner displays, or social platforms, brand image and visibility will ultimately improve.

Social media in China & ORM

Online branding can be effectively managed to promote products within China by using social media such as Weibo, Wechat, Douyin, Little Red Book, Bilibili etc These Chinese social platforms are impactful among the Chinese consumers and increase conversion. The Chinese internet word of mouth [IWOM] is another online branding strategy. Today, you'll hear more about ORM [Online Reputation Management] which is a step further from IWOM. Meaning that you not only make sure your content spreads like wildfire but you also control which content is visible on the internet.

Online Branding with PR

Another great Online Branding Tool in China is PR: the use of media in order to build a strong & trustable reputation. Make use of Journalists, bloggers & forums users to tell about your brands. This type of content is valuable because it looks legit to the eyes of the consumers but it also lasts in time and is cost-efficient. Through the concerted combination of PR, blog posts, copy writings either through, billboard screens, banner displays, or social platforms, brand image and visibility will ultimately improve.

WHY CHOOSE US FOR YOUR ONLINE BRANDING IN CHINA ?

Because we are a fully digital company that is based in China since 2012. We know everything about this really special market. It is hard to understand the Chinese digital ecosystem from a Western point of view. We are here to help.

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FREQUENTLY ASKED QUESTIONS - ONLINE BRANDING

Why do foreign brand need Online Branding in China?

You need Online branding because looking for information online has become the default option before doing any purchase or signing up for any service. If your brand can’t be found online, you are up for a desapointement.

Chinese consumers are looking for reliability when purchasing online. They are well aware of the counterfeit and poor quality products leading them to buy in a smarter way. In that regard, compulsory buy is not a thing even in a country where it is so easy to buy in a few clicks. Olivier Vérot – GMA Co-founder & CEO

Why should I hire an agency to brand my company Online in China?

ORM by itself is not easy but doing Marketing in China is also extremely different from the west. An advertising agency like ours can help from getting a Chinese business license to creating great content in mandarin to promoting your brand and even manage your e-commerce store with services such as listing and customer service. Hiring an agency will save you from headaches but also from wasting time and money.