Online Branding in China

Connecting brand to Chinese consumers

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How do we help you to promote your brand in China?

Project Audit

Branding in China goes through different channels. These are very little used in the West

Complete strategy

For rapid and effective development, social networks are sometimes not enough. We have many contacts to help you.

Channel Registration

Let us take care of the complicated paperwork, we get you register on any platform you want.

Follow-up

Every month, we provide you with an analysis of your company’s results in order to make your strategy as efficient as possible.

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OUR ONLINE BRANDING CASE STUDIES

Those brands are just a few of the ones that trusted GMA for their digital marketing strategy in the Chinese market

More about Online Branding

Branding

Good image presentation is a prerequisite measure for brands to harvest good sales in China mainland. Online branding must be strong to promote brands in China, and make impact. A brand can have huge progress of online visibility by relying entirely on the Chinese internet structures. The Chinese have deliberately structured their search engine to increase inner branding and visibility among the Chinese platforms. This is why Tmall Global international can present quality pictures of products from overseas to Chinese internet consumers to view from China and pay.

Chinese Search Engine

The best way to get both visibility and credibility in China is too appear on chinese search engines results. Not only you should rank with your keywords and your content but your brand should also be the topic of discussion in Chinese forum and blog. Baidu is by far the most use of chinese search engines but ranking on sogou, Soso, Google China, eTao, Qihoo360 is also a good way to show that your brand is present and has weight. Therefore, Baidu SEO and SEM should be part of your marketing effort. Well done, it is both cost efficient and results guaranteed way to brand yourself. Our team is always on top of the last baidu update to offers our customers the most optimize service at a low marketing budget.

Social media in China

Online branding can be effectively managed to promote products within China by using social media like Sena Weibo, Tencent QQ Weibo, RenRen, Douban, Kaixin, Qzone ,etc These Chinese social platforms have power to improve the image of a brand among the Chinese consumers and increase conversion. These platforms have huge impact on the Chinese internet users all over the mainland. The Chinese internet word of mouth [IWOM] has been another online branding strategy in the hands of key Chinese professionals to promote branding through these social media channels. Online branding helps to define the goal of a business for the target audience, and build their confidence.

News

Online branding can be very effective by using news as a tool to improve brand image and visibility among the Chinese. The journalists, content and copy writers, bloggers, Quality and creative language translators are the vehicle to communicate the brand intention to your Chinese audience. These contents are presented in quality forms and passed through social media to improve the image of a brand. The Chinese language translators will provide brand content in a unique format to the Chinese internet shoppers in creative presentations. Through the concerted combination of contents presented in news by interviews, newsletters, blog posts, copy writings either through bill board screens, banner displays or social platforms, brand image and visibility will eventually become better.

WHY CHOOSE US FOR YOUR ONLINE BRANDING IN CHINA ?

Because we are a fully digital company that is based in China since 2012. We know everything about this really special market. It is hard to understand the Chinese digital ecosystem from a Western point of view. We are here to help.

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FREQUENTLY ASKED QUESTIONS - ONLINE BRANDING

Why should I hire an agency to brand my company in China?

Marketing in China is very different from what you know and just entering China can be challenging. An advertising Agency like ours can help from getting a Chinese business license to creating great content in mandarin to promoting your brand and even manage your e-commerce store with services such as listing and customers service. Hiring an agency will save you from headache but also from wasting time and money.