Public Relations remain the major factor for brands to project their image, improve visibility and reach out to their target audience in Chinese internet. Starting with online portals to improve e-reputation, a brand has a huge duty to reach out to the Chinese by creating product awareness through public relations. The role of public relations in the China can promote a brand, manage community and build strong confidence among the target audience.
Public Relations through Chinese media agencies are the most effective because the Chinese patronize to a great extent their internet tools than any internet community. Social media platforms like Sena Weibo, WeChat, JD and RenRen are the most used by the Chinese internet consumers, and these can be used by brands for media buying and campaign management. Brands image and visibility can be improved from these social platforms for products awareness campaign. SEO ranking in PPC and SEM through Chinese search engines can improve image, visibility and increase conversion rates. The media journalists play a great role in shaping brands through their contents presentation on these social media in their reports, newsletters and interviews. Chinese content and copywriters can promote public relations by presenting contents of high quality rich enough to convince the Chinese target audience. The Chinese skillful translators can reach target audience as brand image makers to increase products popularity among the Chinese online consumers.
The Chinese influencers are people whose personalities cannot be ignored by the entire Chinese citizenry. These are celebrities and models from various backgrounds of excellence like blogging, tourism, culture, industry, fashion, journalism and more. They feature in interviews, top popular shows that have the power to convince the Chinese audience. Since the Chinese have a culture of much respect for these personalities, they are public relations vehicles for a brand to promote products and build an audience through community management. They appear in social media like Sena Weibo, WeChat JD to promote brands with huge result oriented impacts.
The Key Opinion Leaders [KOL]
The Chinese believe so much in the visual power of conviction in general acceptability of brands. Public Relations are run by key opinion leaders in the banner display, billboard screens and other mobile devices capable of reaching brand targeted audience. WeChat, for example, uses banner display where key opinion leaders appear with the brand logo below them to promote the image product of brands. Banner display using key opinion leaders can be done on billboards’ screen with the brand logo and product being marketed to improve brand sales in the China.
There is no place in the history of culture where stars or celebrities are respected like in the China. The Chinese internet users daily check for information about stars from online sites. A brand can employ these Chinese stars from sports, journalism, academics, hospitality, tourism, Fashion and so many other fields in vogue to promote products. These stars are believed to be experts with advice that can change the image of brands no matter the negative reputation created. Brands that use Chinese stars in the social media can redeem battered impression and build formidable public relations among the Chinese internet community.
We promote image and reputation with effective online portals
We can connect brands to Chinese influencers
We talk to key opinion leaders for Banner display marketing
We can generate lead for brands in China
We provide brands with content marketing