Auto Beauty Brand
Case Study
Our Missions for Auto Beauty Brand
Weibo WeChat PR Forums (Zhihu, Autohome.Com.Cn, xcar.Com.Cn)The Brand & Campaign Context
Our client ProTech is a beauty brand for cars. They define themselves as a service company, like a spa for cars. ProTech focuses on providing perfect service for luxury cars owners. ProTech reached GMA’s team in 2016 to build their digital marketing strategy in China.
Results
- Weibo 5,5 K followers
- Over 1000 views/ PR article
Beauty and skincare brands face the same test in China: shoppers research every product on Xiaohongshu before they buy, and a brand they cannot find or verify gets skipped. Honest reviews and a credible presence are what win them over. See how our Xiaohongshu marketing for beauty brands turns interest into sales.
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