A quick overview of the fast booming bottled water market in China, and list of Chinese water distributors and wholesalers.
The bottled water’s boom in China
Since several years in China, we assist to a serious shrink of consumption habits. People are turning towards a healthier lifestyle. They eat less fatty food and tend to consume less sugar. And this trend includes drinking consumption: Chinese people drink less carbonated drinks (sodas, energy drinks, …) and favor more non-carbonated drinks (juices, teas, coffees, and especially WATER).
Moreover, China’s water sources are limited and drinkable water is more than insufficient. That is why China’s need to import bottled water is enormous so satisfy its 1.4 billion population. And Chinese consumers are not only looking for simple bottled water but above all seeking for quality water, with minerals, sometimes vitamins, etc.
Drinking bottled water is reassuring for Chinese people. It’s because of water pollution that more Chinese consumers stop to drink tap water and buy bottled water in supermarkets.
When vital needs turn to an opportunity
You may not pay attention to them in a supermarket, but the bottled water segment represents one of the most important markets in China!
Let’s drown more deeply into it: the bottled water market in China is….
- One of the biggest market in the world
- A market expected to reach 49 million tons of total annual consumption by 2020
- Also a market expected to grow annually by 12.5%
- A market size that has practically doubled in a few years (from 19 billion to 37 billion of liters from 2010 to 2015)
- Sales volume growth increasing! (+1.5% in 2015 and over +4% in 2017)
- Total revenue of US$42,774m in 2018!
The Chinese demand for bottled mineral water is colossal and many segments exist in this market. Indeed, you can find many different local or foreign brands with different strategies. To give you an idea about it, in China you can find a simple 500mL bottle of water that can be priced from RMB 1 to RMB 20 or even more depending on the brand you choose!
This price difference and the type of water you offer open the world of possibilities and gives you the chance to be different from the competitors (as mineral water, purified water, natural water, natural mineral water, or high-end water).
If you already think about your strategy to stand out from the competition, why not considering where you will distribute your bottled water in China?
Bottled water distributors in China
China’s lifestyle is different from Western countries’. Even though they drink bottled water just like us, the Chinese do not buy their daily food and drinks in the same ways.
If you want to launch such a product in China, you should not neglect the e-commerce channel which is very dominant there.
Bottled water physical distributors:
- Family Mart
- Carrefour China
- Lianhua Supermarket Holdings Co.,Ltd.
- Beijing HuaLian Group
- Suguo Supermarket Co.,Ltd.
- NGS Group
- Hualian Supermarket Holdings Co.,Ltd.
- Trust Mart
- China Resources Vanguard Co.Ltd.
Bottled water online distribution platforms :
Local vs. from abroad
Here is a good example of the price difference which translates the marketing strategy difference in China.
While Evian offers a higher price for less quantity, local Chinese brands offer more of it at a lower price! And it is thanks to its foreign brand image that Evian can sell at this price. Offering better benefits and a higher quality experience, Evian is working very well in China thanks to its multiple marketing campaigns that have built its premium image.
If you need help to contact Chinese distributors, and sell your bottled water brand in China
Feel free to contact us.
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