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We help Liquor, Alcohol & Wine brands selling to the Chinese market. We have a network of 50+ distributors.
Top 10 Alcohol and Wine distributors in China
- Zhejiang Daxiyang Importing
- Summergate Wine Distribution
- Panati Wines
- Yangzhou Perfect
- French Spirit
- … etc;
The Wine Market in China: +10% Increase YoY
With the country tasting $ 15.29 billion worth of wine in 2019 and, drinking anything from its own Changyu (the Chinese name for Great Wall) to Bordeaux, Australia, and Chile, or through some great orange wines from Georgia, it is safe to say the market is not slowing down.
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According to a report by Vinexpo and IWSR, China is expected to overtake the United Kingdom by 2020 and become the second most valuable wine market in the world after the United States.
In 2019, Chinese Wine Companies imported 610 million liters, an amount that is expected to grow. But who are these biggest players in the market?
Update 2021: China Wine Market Figures
Revenue in the Wine segment is projected to reach US$24,540m in 2021. The market is expected to grow annually by 6.4% (CAGR 2021-2025).
In global comparison, most revenue will be generated in the United States (US$55,135m in 2021).
In relation to total population figures, per person revenues of US$16.63 will be generated in 2021.
The average per capita consumption stands at 1.1 L
Who are the Main Wine Distributors in China?
1- Cofco: Chinese F&B Giant
With regard to the volume of distributed wine, the Chinese Food and beverage Giant is the leader in China. COFCO uses a logistics company called C & D for the bulk of its imports into China. COFCO, whose full name is China National Cereals, Oils, and Foodstuffs Corporation, is one of China’s state-owned food-processing holding companies. COFCO Group also is China’s largest food processor and manufacturer.
Torres China was created in 1997, then sold a key stake to Baron Philippe de Rothschild in 2017.
- The distributor firm has expanded its influence in China with a presence in eight major cities, selling more than 400 wines from 14 countries, including the fine established Wine brands from Opus One to Tattinger and Henschke.
- In 2015, China’s supermarket giant, Yonghui, signed a partnership with Torres China to obtain wines directly from the company and sell some of its wines throughout the country through its stores in 18 different provinces.
- The company imported 2.4 million liters of wine last year, a drop of 2.5 million liters in 2015.
3- JinYu or Zhejiang Daxiyang Importing
Zhejiang Daxiyang Importing Co, based in Wenzhou, Jinyu, is a wine merchant only specializing in imported wines.
- Founded in 2010, the company was subsequently acquired by the Jinyu Group in 2012 as a wine import subsidiary.
- Soon after, his wine import business grew and his market share in the imported wine sector in China increased to about 1.3%, according to his website.
- The company has an e-commerce website called White Hart Castle, which sells its own imported wines from Spain, Italy, France, Australia, and not only.
3- Summergate Wine Distribution
Founded in 1999, Summergate exclusively wine distribution represents over 100 brands from 19 countries.
- Everybody knows that it is a major firm in China’s wine importing business, the company imported 2.6 million liters of wines last year, a slight decline of 7% compared with 2.8 million liters in 2015.
- Recently it has been acquired by Australian liquor giant Woolworth in 2014, the importer handles popular Australian brands such as Penfolds and Wolf Blass.
- But among its 100 plus brands, Chile’s Casillero del Diablo is a key driver for the increase of its import volumes.
4- Tenwow: leading F&B Producer & Distributor
Founded in 1999, Tenwow is a leading food and beverage producer and distributor. It distributes nine main categories of products such as oatmeal, condiments, yellow wine, poultry, and fish in addition to wine.
- Tenwow acquired a 51% share in Nanpu Food Co. Ltd., a major spirits import in China that distributes Chivas, Hennessy, Martell in addition to wines; including California’s Carlo Rossi.
- Nanpu imported 2.3 million liters of its wines, making it the 11th largest wine importer in China.
5- 1919: Chinese Online Distributor
It is an online Distributor in China, and Alibaba invests in this Company.
In addition to online and offline sales, 1919.cn is well versed in mobile and app promotions, launching online sommelier services per order, and instant wine delivery services for selected cities in 19 minutes.
“The wine and beverage industry is a trillion dollar market, which is an excellent option to promote Alibaba’s new retail strategy to keep pace with fast-moving business”
said Hu , president of Tmall
China’s mega alcohol market, most of which belongs to the “Chinese spirit”, baijiu, is very connected to eCommerce in recent times. According to the Global Ecommerce Strategic Study, China is the biggest online market for alcoholic drinks.
“After partnering with Alibaba, the company will try to better integrate its business online and offline,”
said Yang Lingjiang, founder and president of 1919 Wines & Spirits.F
Founded in 1998, 1919.cn positioned its growth strategy first from its base in the southwestern part of China and then in lower-tier cities before expanding into eastern and coastal cities such as Shanghai and Beijing, which gives the company an advantage over the wine merchants who struggle with the distribution in the south and west parts of China.
Alibaba will inject RMB 2 billion (US$288.3 million) worth of investment into Chengdu-based online drinks retailer, 1919 Wines & Spirits, tapping into the liquor specialist’s more integrated services from the retail distribution network to wine storage, in order to drive the country’s alcohol sales. This would give the Alibaba Group 29% of its shares, becoming the second-largest shareholder of the alcohol specialist based in the city of Chengdu, southwest China.
Yesmywine is the largest wine retail platform in the world, with more than a million users and a choice between 5 000 wines of 18 countries.
We have 8.5 million wine-loving members and have acted as the wine market’s largest retailer, education provider, and pioneer in China over the past decade. We are very proud that in the past eight years we received continuous recognition and support for our professionalism from both, wine consumers and wine industry professionals.
- On the online side, we have our own official website and mobile APP and in all online channels such as Jingdong, Tmall, and VIPShop we are ranked first wine shop.
- On the offline side, Yesmywine has 200 stores in China. We have formed an integrated online and offline, O2O integrated and unified wine brand to provide service to consumers.”
7- Panati Wines – Shanghai Wine distributor
Panati Wines (Shanghai) rose to a small measure of fame, not through its wine import volumes
Castel, which is transliterated in Chinese as Kasite, a name that was registered and trademarked by Panati in 2000 for its imported wines.
- The French company took Panati to court in 2005 opposing the use of the trademark.
- Panati won the case and in 2009 the company filed a lawsuit against Castel, claiming RMB 40 million (the US $ 5.8 million) in compensation for unlawful use of its trademarked name. A local court favored Panati, which prompted Castel to appeal the case to Zhejiang Higher Court but the court upheld the original verdict.
- Founded in 1995, Panati imports wines from Spain, the Mediterranean area, Bordeaux, Australia, Chile, Argentina, the US, New Zealand, and Spain. They are winning a lawsuit against Castel Frères over a transliterated Chinese trademark.
8- Yangzhou Perfect – South African Wine Export to China
Yangzhou Perfect, a subsidiary of Perfect (China) Co., was responsible for half of the wines South Africa exported to China after joining a partnership with Leopard’s Leap (South Africa) to create the wine brand ‘
- The “Huguenot” in 2012, said an official Xinhua news agency report.
- The brand’s range includes Shiraz, Shiraz / Pinotage, and Chenin Blanc blends. These are spread across 5,000 outlets operated by Perfect (China), a consumer and health food company.
- In 2015, the company expanded its range to include Akana wines from Chile.
9- French Spirit – Innovative Wine Distributor in China
FSP is the leading distributor of innovative Wine in China.
“As an Innovative wine Distributor and brand developer with creative value, we have reinvented Distribution in China by combining two often dissociated activities Social Media and Offline Buzz Activities.”
- It is a distributor of quality wine and spirits, with a wealth of experience and knowledge in the lucrative EEDC
10. ASC Fine Wines Beijing
ASC Fine Wines has shown great foresight concerning the changing shape of the wine industry in China.
It has been able to consolidate its position as the finest wine importing business in China over the past 20 years, in part thanks to ASC’s superior portfolio, substantial importing experience, and outstanding customer service. ASC Fine Wines is indebted to the many customers they work with. The customers are from all different channels and cities across the country – hotels and restaurants, retail shops, supermarkets, wholesalers and individual consumers who are wine lovers. ASC’s relentless focus on customer service is one of the main reasons why ASC has grown so significantly. Orders are promptly delivered from one of our six temperature-controlled warehouses in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, and Macau. This ensures that ASC can deliver what the customer’s order, in excellent condition, and precisely when they need it.
11-. FWP – French Wine to China
The french wine paradox was created in 1999 by Erwann Lemoigne, in Hangzhou, China. Originally named “French Wine Paradox” The distribution company’s initial activity was to import French wine and distribute it through the Chinese retail market. FWP entered the French giant retailer Carrefour in 2000 with a few items and Chinese promoters.
- They started the first wine fairs to develop a product category that the average Chinese consumer did not know at that time.
- FWP set new standards and engaged foreign promoters to sell their products in supermarkets.
12. Jointek Fine Wines Company Ltd
Jointek Fine Wines Company Ltd. was found in 1988 and is a world-renowned brand sprite distributor in China along with Martell, Remy, Hennessy and Chivas Regal, etc.
- (Website: http://www.jointekfinewines.com/ ) From 1996, he focused on the development of imported wine business, both wholesale and continuous, in the Chinese market,
- the Company set up its headquarters in Hong Kong to fully oversee global operations and became the first Hong Kong company to sell imported products. wines on the Chinese market.
- The firm has gained a great reputation in the wine industries of Mainland China, Hong Kong, Macao, and Southeast Asia. Jointek is not only the most renowned fine wine merchant in China, thanks to strong and strategic cooperation with the world’s largest wine producer Chateau, but also holds the leading position in the liquor sector in China through invaluable wine industry experience and have a national sales network
13. Jebsen & Co
Jebsen & Co Group has evolved into a spirit and wine distribution organization, deeply knowledgeable in the industries and markets it serves.
- Jebsen & C keeps working with the rapidly changing business landscape and consumer lifestyles in Greater China
- Leveraging its long-established presence, local workforce, and Wine specialization to offer unique efficiency to companies around the world
- Enabling targeted and effective market access in Mainland China, Hong Kong. Jebsen & Co was well known for representing quality Brands
14. Fancy Cellar: Shanghai Based french Wine exporter to china
Fancy Cellar is a wine club founded by Sophie & Bertrand, two Shanghai-based French wine lovers. You have created Fancy Cellar, your personal web and mobile wine assistant, to help you find the right wine for you. Drinking wine is great, right? But choosing the right wine can be a challenge …
- They have distributed their wines throughout China to top wine specialists in 5-star hotels.
- it gives you exclusive access to great wines at unbeatable prices.
- FC makes the world of wine accessible to everyone through beautiful sales events every day and provides an advanced e-learning interface and social platform.
- FC source their wines directly from the vineyards and import them themselves, cutting off all middlemen so that they can offer their members very attractive prices.
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