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Why Xiaohongshu (Little Red Book) is a Cost-Effective Platform for Brands Targeting China Xiaohongshu (Little Red Book) has emerged as a powerful, low-cost marketing and sales platform for brands entering the Chinese market. Its unique blend of social commerce, user-generated content (UGC), and precise targeting tools makes it ideal for brands with limited budgets. Here’s…
Livestreaming : this is a core part of China’s digital commerce landscape now. Here’s a comprehensive, professional-style article addressing why livestreaming is booming in China, especially among KOLs, why consumers love it, and how brands can harness it effectively—with key data, insights, and actionable tips. Why KOL Livestreaming Dominates Chinese E-Commerce—and How Brands Can Win…
Ever felt like you’re caught in an episode of “Lost” while trying to get your brand noticed on WeChat? You’re certainly not alone. This powerhouse platform dominates the Chinese digital market, yet mastering its SEO ranks up there with deciphering Einstein’s theory of relativity for many of us. 10 WeChat SEO Tips to Rank Higher…
Valentine’s Day in China isn’t just for luxury giants like Cartier and Chaumet—it’s a prime opportunity for small and medium-sized brands to drive sales, expand visibility, and tap into the country’s booming gifting economy. With the market expected to reach $225 billion by 2027, brands that leverage social commerce, influencer marketing, and innovative packaging can…
Little Red Book (Xiaohongshu) has surged in popularity over the past few years, becoming one of the leading social media platforms and e-commerce sites in China. With its ability to target shoppers interested specifically in beauty and fashion content, Little Red Book is now seen as an essential part of any company’s strategy if they…
The global digital landscape is shifting, and Xiaohongshu (Little Red Book) is emerging as a key platform for artists to connect with audiences in China and increasingly in the US. With TikTok facing bans and restrictions in some regions, “TikTok refugees”—users and creators looking for alternative platforms—are flocking to Xiaohongshu. For artists, this is a…
Here’s the thing: OnlyFans, the platform that flipped the content game worldwide, is now accessible in China. For real. No VPNs. No workarounds. This is huge. Let’s break it down like this: What’s Happening? Why It Matters But Hold Up! Why Now? What’s Next? This move could disrupt the digital economy in China—or it could…
Top Douyin marketing strategies in 2024 from experts to grow your business on the Chinese version of TikTok.
Discover how we open and run a successful Douyin Store with this essential guide to Douyin E-Commerce in 2024.
My top Douyin advertising strategies for 2024. Optimize your Douyin ads to engage more users and maximize ROI.
Kuaishou is a short-video platform similar to Douyin. Unlike its more upscale competitor which targets big brands as well as urban youth, Kuaishou is primarily aimed at lower-tier cities, rural populations, and migrant workers who use the app for comedy videos or live-streaming of mundane tasks like daily trips. Kuaishou trends in 2024: Since February…
Kylian MbappĂ©’s Entry into Xiaohongshu: French football star Kylian MbappĂ©, currently with Paris Saint-Germain F.C. (PSG), has successfully joined the Chinese social media platform Xiaohongshu, also known as RED. In just four days, he gained 192,000 followers and made three bilingual posts. His introductory video alone attracted 88.2K views and 11K comments. Active Engagement and…
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