Social media in China

Weibo 2020: Official Weibo Account Creation, Management and Advertising

Weibo is the largest open social media in China. Along with other social media and e-commerce platforms, Weibo has reshaped Chinese modern lives. Besides social network, Weibo has also developed into a powerful and essential marketing tool. However, marketing on this platform is not easy for foreign brands, as the social ecosystem as well as …

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Social Networks in China & Key Opinion Leader in 2020

China’s social network landscape in 2020 China is the world’s largest social network market. The Chinese government’s Internet censorship project, commonly called Great Firewall of China, blocks foreign social networks like Google, Facebook, Twitter and YouTube. According to data from Statista, around a half of the total population are connected by social media, and the …

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