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Create the best WeChat Marketing Strategy for your brand
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Create the best WeChat Marketing Strategy for your brand

WeChat, the most popular messaging app in China with 1.26 billion active users as of 2022, provides great marketing opportunities for foreign brands. Its success relies on the fact that Wechat was able to integrate almost all the features that made the success of the world’s most popular networks. In this blog post, we will show…

Zhihu Practical Marketing Guide (Done By Chinese Experts)

Zhihu Practical Marketing Guide (Done By Chinese Experts)

As a marketer operating in China, you must know about WeChat, Weibo, and Douyin – they are currently the most popular apps and social networks in China. But do you know about Zhihu (知 乎)? The website is not a brand-new platform on the market but has definitely been booming in recent years. How does…

Douyin E-Commerce Sales Explosive Growth, an opportunity for brands to seize

Douyin E-Commerce Sales Explosive Growth, an opportunity for brands to seize

If you have not been living under a rock for the last 5 years, you’ve heard of Douyin (Tiktok) – the wildly popular Chinese social media app. But did you know that it’s also a major player in e-commerce? In fact, Douyin’s sales are growing at an explosive rate, and brands that want to reach…

China attacks stars for Fake Advertising

China attacks stars for Fake Advertising

China’s market regulator bureau has fined a Chinese actress with a 7.22million Yuan (RM4.73million) for false advertising. Chinese state administration is very strict now Jing Tian, Guangzhou-registered Infinite Free’s ambassador, claimed that the company’s vegetable-pressed candy could prevent sugar, oil, and fat absorption without verifying its functions. Global Times reported. China’s advertising laws state that…

China KOL Strategy — How Chinese KOLs Can Help You Boost Sales

China KOL Strategy — How Chinese KOLs Can Help You Boost Sales

Are you looking for ways to boost sales in China? If so, working with Chinese Key Opinion Leaders (KOLs) may be the solution you’re looking for. In this blog post, we’ll discuss what KOLs are, how they can help you boost sales, and some tips on how to work with them. Let’s get started! In…

Bilibili Marketing Strategy to Promote Your Brand on the Chinese Video Platform

Bilibili Marketing Strategy to Promote Your Brand on the Chinese Video Platform

Bilibili is a video-sharing platform popular in China. Here, users can watch, share, and create videos. While it may not be as well-known outside of China, Bilibili is a powerful social media tool for marketing products and services to Chinese consumers. In this article, we’ll take a look at some of the ways that businesses…

List of Best Chinese Social Media Apps To Promote Your Business in China

List of Best Chinese Social Media Apps To Promote Your Business in China

Techy, social media-aware, and 1.4 billion strong as of 2020, Chinese consumers are on their phones for much of the day. Nearly all are active on a Chinese social media platform of some kind. Market your business in some of these, and you’ll be getting more eyes on your business.  Before we talk about the…