Top 10 Livestream Sellers in China 2026 (And Who to Avoid)
Every week a foreign brand asks me the same thing. “Jon, can you get us Li Jiaqi?” My answer is always the same. Maybe.…
Social media in China
Top, Middle, and Bottom of Funnel Marketing in China
Marketers love to talk about the funnel: the top where people first hear of you, the middle where they consider you, and the bottom…
Marketing on Zhihu: Reaching China’s Researchers
Most marketing in China is fast, visual, and built for snap decisions. Zhihu is the opposite, and that is exactly why it matters. It…
How China’s Cultural Moments Drive Sales
A hit TV series sends sales of a particular cake soaring. A viral video makes a snack impossible to find for weeks. A festival,…
Guide to Live Streaming Platforms in China
Huge livestream drives a vast share of sales 3 leaders Douyin, Taobao Live and Kuaishou Fit each platform suits a different brand As brands…
How to Turn Douyin Views Into Real Sales
Douyin is not just where Chinese consumers go to be entertained, it is increasingly where they discover products and buy them on the spot.…
Sina Weibo Marketing: How to Create a Weibo Official Account?
~580M monthly Weibo users in China Public open reach beyond your followers Verify an official account unlocks the tools Weibo is the largest open…
Marketing Safely on Weibo and Chinese Social Media
Chinese social media platforms have their own rules, their own tone, and their own sense of what is acceptable, and a foreign brand that…
Content Marketing In China: How Does it Work?
Trust Chinese buyers research before they buy Multi WeChat, RED, Zhihu, Baidu each play a role Native translated content does not convert I totally…
Guide to Kuaishou Marketing (+Best practices)
Kuaishou is a short-video platform similar to Douyin. Unlike its more upscale competitor which targets big brands as well as urban youth, Kuaishou is…
James Harden sell out 10,000 bottles of Wine via Chinese Livestreaming
10,000 bottles sold in one livestream session Live livestream is China’s selling superpower Fame the right face drives instant trust NBA sensation James Harden…
How Much Does It Cost To Advertise On Weibo?
~580M monthly Weibo users to reach Flexible costs scale from small tests to big buys ROI targeting matters more than budget Weibo is one…
The value case
Marketing in China, done for less.
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