MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
When people think Chinese video they think Douyin now, and fair enough, that is where the energy is. But long video still matters, and Youku, Tencent Video, and iQiyi reach hundreds of millions of people sitting down to watch properly, not scrolling for ten seconds. For some brands that is exactly the audience you want….
Weibo gets written off a lot these days. WeChat owns daily life, Douyin owns attention, Xiaohongshu owns research, so what is Weibo even for? Here is the answer most small businesses miss: Weibo is the public square where your brand looks real to strangers. It is cheap to start, open to everyone, and weirdly underused…
Fashion brands love the idea of a KOL. Find a stylish influencer, send them the collection, watch the orders roll in. Then they try it in China, spend big on one glamorous name, and get a spike of likes and almost no sales. The problem is not the influencer. It is using one big post…
People keep asking me to explain WeChat in one line, and I keep failing, because there is no Western thing to compare it to. It is not WhatsApp. It is not Facebook. It is not Apple Pay. It is all of those at once, plus your wallet, your ID, your taxi, your doctor’s appointment, and…
Most foreign companies open a WeChat account, post a few things, get no response, and conclude WeChat does not work for them. It works fine. They just used it like Facebook, and WeChat is nothing like Facebook. Here is what a small brand should actually set up, and in what order, so the account earns…
If you sell something expensive in China, you have one real question: where do rich people actually spend their screen time? Get this wrong and your luxury product is advertised to people who will never buy it. The apps wealthy Chinese use are not always the ones with the most users. They are the ones…
Everyone wants a list of the top Chinese influencers. We used to keep one. Then we watched brands take that list, spend a fortune on the biggest names, and get nothing back. So here is the harder truth: the name on the list does not matter. The fit does. A creator with 30,000 followers who…
There is no “Chinese Facebook” you can copy your strategy onto. China runs on a handful of very different platforms, each built for a different job. Pick the wrong one and you pour budget into an audience that was never going to buy. So here are the five that matter in 2026, and more importantly,…
Pyramid from mega-KOLs down to micro KOCs KOC small, trusted voices now convert best Live livestream turns influence into sales Although there are many different angles to take while preparing a marketing strategy for a brand in China, results from many campaigns carried out on varied Chinese social media platforms show that a good influencer…
Most foreign brands still think Douyin is where you post a fun video and pray it goes viral. That was 2019. Today Douyin is one of the biggest shopping engines in China, with a search bar and digital shelves that look a lot like a marketplace. If you are treating it as just an ad…
Before a woman in Shanghai buys a face cream, books a hotel, or picks a stroller, she does one thing. She opens Little Red Book and searches it. Then she reads what real users wrote. Not your ad. Not your website. Other people’s honest notes. That single habit is why Little Red Book, or RedNote…
WeChat updated its policies in 2018. It is now possible for foreign companies to create and operate a WeChat Official Account overseas. Since July 2018, the overseas official accounts are visible to users in Mainland China. This gave international companies the ability to market their campaigns and manage business affairs. Directly from overseas but within…
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