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🧠 The Secret Behind Douyin’s Algorithm: How TikTok China Knows What You Want By GMA – Experts in Digital Marketing in China 📢 Douyin Lifts the Curtain In September 2025, Han Shangyou, President of Douyin (TikTok’s Chinese counterpart), did something rare: he revealed the core mechanisms behind its famous recommendation algorithm. Through the newly launched…
If you are a Real estate developper, or a companies searching for founds in 2025, China is perfect picture this: You’re a startup founder from abroad. You fly into Shanghai, armed with a pitch deck, a translator, and a head full of hope. You set up meetings with “serious” investors. You deliver your speech, they…
(New) little Red Book, the most popular App in China, just releases a new function live streaming linked to e-Commerce Xiaohongshu (Little Red Book) Live Streaming E-Commerce: Ultimate Guide (2025) Xiaohongshu (小红书) has become one of China’s top social commerce platforms, blending UGC reviews, influencer marketing, and live shopping. Its live streaming feature (小红书直播) is a powerful…
“In China, social media isn’t part of the strategy : it is the strategy.” explain Olivier VEROT founder of GMA , 15 years experience in Marketing in China. Whether you’re launching supplements, fashion, tech, or lifestyle products, social media is your first battlefield. Here’s what foreign brands must understand to make noise — and convert…
10 key trends in China’s short video landscape (Douyin, Kuaishou, etc.) for 2025, straight to the point: Yes they are the best according to Philip Chen, Founder of GMA… Do you want to expand your brand’s reach in China but don’t know where to start? Look no further than China’s short video platforms. With a…
in China RED = Lifestyle. It is a “lady” social Media and now a popular trendy destination platform. How RED (Xiaohongshu) Became China’s Top Travel Social Media Platform RED’s dominance in China’s travel sector stems from its unique evolution from a niche shopping app (2013) to a UGC-driven lifestyle hub. By blending social features with…
Douyin in China: Video Trends & Best Practices for Brands (If You’re Not Here, You’re Invisible) Intro – Mini-story In 2021, Douyin was just “the TikTok of China.”In 2025, it’s become the single most powerful conversion tool in Chinese e-commerce.One beauty brand I know did 8M RMB in sales in 6 hours via Douyin live.Another…
WeChat isn’t a “social media” in China.It’s your website, your Brochure your CRM, your storefront, your newsletter, your live chat, and your payment system. How to Start a Business on WeChat in China (Without Burning Cash or Getting Ghosted) Intro – a story Last week a French founder asked me:“We have a WeChat account, why…
Why Xiaohongshu (Little Red Book) is a Cost-Effective Platform for Brands Targeting China Xiaohongshu (Little Red Book) has emerged as a powerful, low-cost marketing and sales platform for brands entering the Chinese market. Its unique blend of social commerce, user-generated content (UGC), and precise targeting tools makes it ideal for brands with limited budgets. Here’s…
Livestreaming : this is a core part of China’s digital commerce landscape now. Here’s a comprehensive, professional-style article addressing why livestreaming is booming in China, especially among KOLs, why consumers love it, and how brands can harness it effectively—with key data, insights, and actionable tips. Why KOL Livestreaming Dominates Chinese E-Commerce—and How Brands Can Win…
Ever felt like you’re caught in an episode of “Lost” while trying to get your brand noticed on WeChat? You’re certainly not alone. This powerhouse platform dominates the Chinese digital market, yet mastering its SEO ranks up there with deciphering Einstein’s theory of relativity for many of us. 10 WeChat SEO Tips to Rank Higher…
Valentine’s Day in China isn’t just for luxury giants like Cartier and Chaumet—it’s a prime opportunity for small and medium-sized brands to drive sales, expand visibility, and tap into the country’s booming gifting economy. With the market expected to reach $225 billion by 2027, brands that leverage social commerce, influencer marketing, and innovative packaging can…
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