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  • China’s Real Estate Landscape from the World Bank

    Cooling residential property has slowed sharply Shift spending moves to experiences and overseas Online buyers research property on Chinese apps The World Bank has recently adjusted its 2024 forecast for developing economies in East Asia and the Pacific. According to their newest report, the bank now predicts a 4.5% GDP growth for the Asia-Pacific region,…

  • GACC Registration: How to Get Your Food and Beverage Approved to Sell in China (2026)

    By Jon Wang, Food and Beverage Lead at SEO Agency China (SAC), Shanghai. Last updated July 2026. You can have the best product, the right distributor, and a marketing plan ready to go, and still get stuck at the border because your factory is not registered with Chinese customs. Since 2022, almost every overseas food…

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    Marketing to Chinese Buyers Who Look Overseas

    A large and growing group of affluent Chinese consumers looks beyond China for the things they want, whether that is foreign brands, overseas travel, international education, or premium products they cannot get the same way at home. For a foreign brand, this outward-looking audience is valuable, because they have the means and the appetite to…

  • Tinder in China: 20 Questions and answers to really “enjoy”

    Local Tantan and Momo lead Chinese dating Rules foreign apps face heavy restrictions Young a huge, digital-first dating audience If you want to enjoy Tinder in China, you have to read our Guide, with 20 communs questions to use and enjoy The pleasure of Tinder Quick hello. I am Jon Wang, and I help foreign…

  • Marketing Green and Sustainable Brands to Chinese Consumers

    Green is no longer a niche in China, it is becoming a mainstream value, especially for younger consumers who care about the environment and want brands that reflect that. For a foreign brand with genuine sustainability credentials, that is a real opportunity, because Chinese buyers increasingly reward brands that stand for something beyond the product….

  • Chinese consumers discover and love Chocolates Liquor Moutai*Dove

    Co-brand heritage spirit meets global chocolate Novelty Chinese buyers love a surprise mashup RED curiosity spreads fast on social Chinese People have been surprised by these new Chocolate Liquor , a Sensational Innovation from Dove & Moutai Quick hello. I am Jon Wang, and I help foreign food brands create buzz in China. The Moutai…

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    In China, Luxury Brands bet on Food and Coffee Shops

    Experience luxury sells moments, not just products Cafes brand cafes draw young Chinese in RED these spaces are built to be posted In China , most Italian luxury Brands create marketing operation with Food and Coffee. Very popular these year that Top luxury Brands associate with food brand or open their Coffee shop, restaurant… Quick…

  • How to Connect Genuinely With Chinese Audiences

    There is a difference between talking at Chinese audiences and genuinely connecting with them, and Chinese consumers feel it instantly. The brands and institutions that build a real relationship with Chinese communities, at home and abroad, do not treat them as a marketing target to broadcast at. They show genuine interest, they speak in the…

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