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The plant-based market in China: the Eat Just case study
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The plant-based market in China: the Eat Just case study

Chinese citizens, thanks to the outbreak of Covid-19 and the new awareness of the importance of the origin of protein sources, are moving towards vegetable substitutes for meat much faster than before the pandemic. This could also have consequences on a global level, given that China is the largest consumer of meat in the world,…

How is Starbucks Staying on Track with Competitors in China?
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How is Starbucks Staying on Track with Competitors in China?

Starbucks continues to expand its market share in China. By the end of last year, it has already reached 13,5 million active users in 4,600 stores all over the country and has opened many new stores even during the pandemic crisis. How is it possible? Starbucks keeps growing during the pandemic in China The well-known…

McCafé’s expansion project of US$380 million in Chinese coffee market
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McCafé’s expansion project of US$380 million in Chinese coffee market

McDonald’s China coffee brand McCafé announced that it will invest 2.5 billion yuan in the next three years to accelerate its expansion in the Mainland China coffee market. By 2023, there will be more than 4,000 McCafé shops in China. ”The Chinese coffee market is booming. Consumers understand and love coffee better. Today, we are…

Why do some luxury brands fail in China? A lesson of Shanghai Tang
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Why do some luxury brands fail in China? A lesson of Shanghai Tang

Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao (旗袍)in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…

The Ascent and Fall (and Ascend?) of Shanghai Tang
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The Ascent and Fall (and Ascend?) of Shanghai Tang

Great start for Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao (旗袍)in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a…

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Club Med Beidahu, the second med club ski resort in China

All-inclusive tour operator Club Med has opened its second ski hotel in China, in the resort of Beidahu in Jilin province, northeast of Beijing. Beidahu has a drop of more than 800m – the highest vertical operating in the country – and its 13 runs, which reach up to 1,357m, are best suited to beginners…

Louis Vuitton and its new WeChat mini-program
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Louis Vuitton and its new WeChat mini-program

Luxury brands continue to explore WeChat‘s many functions, from e-commerce to loyalty programs to Chatbot‘s capabilities, to engage with WeChat’s more than one billion users. While many brands create one-off mini-programs for special occasions such as Valentine’s Day or local exhibitions and events; the famous luxury brand Louis Vuitton has put in place a strategic…

Prada collaborates with a Chinese celebrity

Prada collaborates with a Chinese celebrity

Introduction: Recently, Prada (Italian luxury brand) released a one-and-a-half minute video for the campaign that met Kun in star. This video was created by contemporary Chinese artist Cao Fei, who is known for making art commenting on abrupt changes in Chinese society today. In China, collaboration with a maybe celebrity is the key to success…