MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Huge China is a top global toy market Local Lego won by adapting to China Omni stores, Tmall, Douyin and RED together In 2025, Lego’s journey in China exemplifies resilience and adaptation in a booming toy market valued at over USD 9 billion, with projections soaring to USD 14.5 billion by 2033 drive Quick hello….
The Yves Saint Laurent name has rarely had a better run in China. The brand reaches more shoppers than ever through JD, Tmall and Douyin, and its beauty flagship in Guangzhou shows how store technology can pull buyers in rather than push product at them. This post breaks down the data, the trends, and what…
Crowded local rivals and Guochao raise the bar Costly paid traffic keeps getting pricier Beatable focus and content still win share Bottom line: B2C in China is harder than it was, crowded, pricey and proudly local. But the challenges are beatable with focus, native content and an owned audience. The brands that complain are usually…
Few things worry a foreign brand about China more than counterfeiting, and the fear is not irrational. If your product does well, someone may copy it, and fakes of your brand can appear before you have even properly entered the market. But the panic that keeps brands out of China entirely is usually misplaced, because…
Plant-based food looked, for a while, like one of the surest bets in China. The country has a long cultural history with tofu and meat alternatives, a huge and health-curious urban population, real concern about food safety, and a government keen on sustainable protein. Western plant-based brands arrived expecting an open door. Some found real…
Starbucks walking into a nation of tea drinkers and turning coffee shops into one of its biggest markets is one of the most studied brand stories in China, and for good reason. It did not win by selling the best coffee, plenty of people argue the coffee is beside the point, it won by selling…
For most of modern history China was a tea country, and the idea that it would become one of the most exciting coffee markets in the world would have sounded absurd. It is no longer absurd, it is happening. Coffee consumption in China has grown fast, a whole generation of younger urban Chinese now treats…
For every luxury brand that conquers China, there is one that quietly fails, and the failures are far more instructive. Shanghai Tang is the classic case: a beautiful idea, a strong start, and then a long slide into irrelevance. Studying why luxury brands fail in China is more useful than studying the winners, because the…
Shanghai Tang is one of the most instructive stories in modern Chinese branding, and almost nobody outside the industry knows it. It launched in the 1990s with a bold idea: a luxury fashion house that was proudly Chinese, selling Chinese design and craft back to the world and to China itself. For a while it…
There is a fear that sits under almost every food purchase in China, and most foreign food brands never address it directly. It is the fear of unsafe food. Years of scandals, from tainted milk to fake meat to expired ingredients relabelled and resold, left a whole population deeply suspicious of what they eat. That…
“In China, social media isn’t part of the strategy : it is the strategy.” explain Olivier VEROT founder of GMA , 15 years experience in Marketing in China. Whether you’re launching supplements, fashion, tech, or lifestyle products, social media is your first battlefield. Here’s what foreign brands must understand to make noise — and convert…
China’s young rich are riding the tech boom, but most of rich kids come from their family. The Chinese young rich kids are the perfect target for brands. They play an important role in China’s booming luxury market, mostly because their parents have money to spare and they are a generation of people who grew…
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