Brand China

Pinduoduo, the most innovative Chinese eCommerce group of 2021?

The unicorn Pinduoduo (PDD) is the biggest e-commerce company in China after Alibaba and also the fastest-growing e-commerce group at present. Pinduoduo arrived in China only in 2015, becoming popular in a few years. How is it possible? In this article we’ll explain: how PDD has become the current fastest-growing e-commerce platform; why it is …

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Tips for a Successful Influencer Campaign in China — Update 2020

As of the first quarter of 2020, about 904 million people had access to internet in China. Since Chinese adults spend more than 6 hours and 23 minutes on various media every day, 55.5% of their time is spent on digital media, so KOL marketing is very important to influence the consumption habits of Chinese …

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