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China’s young rich are riding the tech boom, but most of rich kids come from their family. The Chinese young rich kids are the perfect target for brands. They play an important role in China’s booming luxury market, mostly because their parents have money to spare and they are a generation of people who grew…
China’s entertainment industry is booming, and brands that tap into video game fandoms and hit TV series are seeing skyrocketing engagement and sales. Whether through limited-edition merchandise, immersive digital campaigns, or interactive social commerce, smart companies are leveraging these cultural moments to capture loyal, high-spending audiences. Why Video Games & TV Series Are Goldmines for…
Top Douyin marketing strategies in 2024 from experts to grow your business on the Chinese version of TikTok.
In 2015, Lego, the Danish toy manufacturer famous for its plastic brick toys, ventured into China’s vast toy market. Despite encountering various difficulties and obstacles, the company persevered and achieved remarkable success. In this blog post, we will explore Lego’s approach to entering the Chinese market and their strategies for overcoming cultural differences, intellectual property…
25 Challenges that international brands may face when operating in the Chinese market, along with examples of brands Olivier VEROT founder GMA Focus on building trust and credibility – in China, reputation is closely tied to trust and credibility. Trust is based of Guanxi . Brands should focus on building trust with customers, distributors and…
Tofu, Mofu, Bofu in China: What kind of content should my company create? First of all, what on earth is Tofu, Mofu, Bofu? If you are familiar with Chinese cuisine, no it’s not a misspelling of the famous spicy dish Mapo Tofu. Gourmets may have firstly thought of Chinese cuisine’s classics. (We apologize if it…
Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…
Counterfeit luxury goods are a big business in China, and cracking down on copycats can be difficult for brands. Known for being a big, if not the biggest, producer of counterfeit goods worldwide, there is a reason for concern for goods manufacturers to trade in China. This article provides guidance as to how you can…
Chinese citizens, thanks to the outbreak of Covid-19 and the new awareness of the importance of the origin of protein sources, are moving towards vegetable substitutes for meat much faster than before the pandemic. This could also have consequences on a global level, given that China is the largest consumer of meat in the world,…
Starbucks continues to expand its market share in China. By the end of last year, it has already reached 13,5 million active users in 4,600 stores all over the country and had opened many new stores even during the pandemic crisis. How is it possible? Starbucks keeps growing during the pandemic in China The well-known…
McDonald’s China coffee brand McCafé announced that it will invest 2.5 billion yuan in the next three years to accelerate its expansion in the Mainland China coffee market. By 2023, there will be more than 4,000 McCafé shops in China. ”The Chinese coffee market is booming. Consumers understand and love coffee better. Today, we are…
Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…
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