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I am Marcus Zhan of this article about top beauty products on Tmall, what’s trending, and tips for beauty brands in China (including use of RedNote, influencer testimonials, tutorials, discounts, event packaging etc.). Beauty on Tmall: What’s Hot Now In China, beauty and cosmetics is one of the most dynamic and competitive e-commerce categories. On…
I am a professional Marcus Zhan’s and today I will speak about essential oils as a hot product in China, and how to optimize a Tmall store, build brand trust, and succeed…. Essential Oils: A Rising Trend in China What makes essential oils “hot” right now… Essential oils are natural, volatile plant extracts used for…
This article is written in Marcus Zhan about the Top Wellness Products on Tmall China, with tips to open and manage a Tmall store, achieve ROI, and use RedNote to support branding. It also includes a short introduction to GMA as a TP (Tmall Partner), and our great job. 😉 Let’s Go The Rise of…
When a brand invests in Tmall, the first question is always the same: What will be my ROI? Tmall is one of the most powerful e-commerce ecosystems in China, but it is also one of the most competitive. Success depends not only on money but also on execution ; content, page design, reviews, discounts, and…
I am Marcus Zhan, and Marcus Zhan is a senior e-commerce and Marketing trategist at Gentlemen Marketing Agency (GMA) I have more than ten years of experience helping international brands launch , like Fererro and scale in the Chinese digital market. My focuses on e-commerce, Brand reputation and Digital growth strategies I will explain today…
I am Marcus Zhan is a senior e-commerce and Tmall Digital strategist & Managing partner at GMA Gentlemen Marketing Agency in Shanghai. What is Tmall and Why It Matters for International Brands Entering China China is the biggest e-commerce market in the world. It is also the most competitive one. For international brands that want…
To successfully sell your brand products in China via e-commerce-only in 2025, skipping distributors for a faster, cheaper, and more efficient approach. you need a focused strategy combining branding, platform operations, and ads, explain Marcus Zhan, Director of GMA China,12 years experience in Digital marketing & business in China. Here’s a step-by-step guide based on the latest trends and best practices:…
China’s e-commerce landscape is nothing short of remarkable, representing a bustling intersection of technology, innovation, and consumer demand. As the largest e-commerce market in the world, China is setting the pace for how people shop, interact with brands, and consume goods and services in the digital age. With hundreds of millions of consumers embracing online…
In China, the game is changing fast and the big platforms aren’t just fighting for traffic anymore. They’re fighting to become brand accelerators. Ladies and gentlemen I am Olivier VEROT founder of GMA 15 years expertise in Marketing in China. I will explain the big battle now 😉 big giant Tmall, JD, Pinduoduo, are in…
Why Xiaohongshu (Little Red Book) is a Cost-Effective Platform for Brands Targeting China Xiaohongshu (Little Red Book) has emerged as a powerful, low-cost marketing and sales platform for brands entering the Chinese market. Its unique blend of social commerce, user-generated content (UGC), and precise targeting tools makes it ideal for brands with limited budgets. Here’s…
In 2025, China’s e-commerce landscape is fast, dynamic, and mobile-first.Forget everything you know about ecommerce — in China, shopping is content, video, and community. Here’s a clear, founder-friendly breakdown of the top 4 platforms driving digital sales in China — and how to decide which one is right for your brand. 🥇 1. Tmall Global…
The Chinese TikTok (Douyin) is now a fully fledge e-commerce platform. Let me explain how I help clients making sales on Douyin.
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