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eCommerce has become one of the biggest industries in China today. Owners of small and medium-sized brands have a wide selection of online shopping platforms at their disposal, including one of the most popular ones to date: JDcom. Also known JingDong (京东), JD Marketplace is the second largest eCommerce website in China, having accumulated a…
JD.com, aka Jing Dong, is China’s second-largest online market (after Alibaba) and JD Worldwide is the Crossborder Website for JD. You need an agency to integrate this e-Commerce platform About JD Worldwide JD.com is the second-largest B2C e-commerce platform in China, with 700million active buyers. They have more of a hybrid model today, which I…
China’s e-commerce landscape is nothing short of remarkable, representing a bustling intersection of technology, innovation, and consumer demand. As the largest e-commerce market in the world, China is setting the pace for how people shop, interact with brands, and consume goods and services in the digital age. With hundreds of millions of consumers embracing online…
How to sell on Tmall, create a Store, Logistics, Ads, What s ROI … I will try to explain all these question fromso many Western Managers. I am Philip Chen here at GMA, your Mandarin-fluent guide for China. I have worked with so many foreign supps Brands in China So … if you want enter…
I am Marcus Zhan of this article about top beauty products on Tmall, what’s trending, and tips for beauty brands in China (including use of RedNote, influencer testimonials, tutorials, discounts, event packaging etc.). Beauty on Tmall: What’s Hot Now In China, beauty and cosmetics is one of the most dynamic and competitive e-commerce categories. On…
I am a professional Marcus Zhan’s and today I will speak about essential oils as a hot product in China, and how to optimize a Tmall store, build brand trust, and succeed…. Essential Oils: A Rising Trend in China What makes essential oils “hot” right now… Essential oils are natural, volatile plant extracts used for…
This article is written in Marcus Zhan about the Top Wellness Products on Tmall China, with tips to open and manage a Tmall store, achieve ROI, and use RedNote to support branding. It also includes a short introduction to GMA as a TP (Tmall Partner), and our great job. 😉 Let’s Go The Rise of…
When a brand invests in Tmall, the first question is always the same: What will be my ROI? Tmall is one of the most powerful e-commerce ecosystems in China, but it is also one of the most competitive. Success depends not only on money but also on execution ; content, page design, reviews, discounts, and…
I am Marcus Zhan, and Marcus Zhan is a senior e-commerce and Marketing trategist at Gentlemen Marketing Agency (GMA) I have more than ten years of experience helping international brands launch , like Fererro and scale in the Chinese digital market. My focuses on e-commerce, Brand reputation and Digital growth strategies I will explain today…
I am Marcus Zhan is a senior e-commerce and Tmall Digital strategist & Managing partner at GMA Gentlemen Marketing Agency in Shanghai. What is Tmall and Why It Matters for International Brands Entering China China is the biggest e-commerce market in the world. It is also the most competitive one. For international brands that want…
To successfully sell your brand products in China via e-commerce-only in 2025, skipping distributors for a faster, cheaper, and more efficient approach. you need a focused strategy combining branding, platform operations, and ads, explain Marcus Zhan, Director of GMA China,12 years experience in Digital marketing & business in China. Here’s a step-by-step guide based on the latest trends and best practices:…
In China, the game is changing fast and the big platforms aren’t just fighting for traffic anymore. They’re fighting to become brand accelerators. Ladies and gentlemen I am Olivier VEROT founder of GMA 15 years expertise in Marketing in China. I will explain the big battle now 😉 big giant Tmall, JD, Pinduoduo, are in…
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