700K+Chinese students studying abroad in 2024 (UNESCO) $8.5BEstimated outbound education spend by Chinese families, 2025 60%of Chinese study-abroad families use Xiaohongshu to research destinations…
¥560BChina children’s market size 2025 (RMB) 8.5%Annual growth rate, kids’ consumer goods 2024-2025 72%Parents buying children’s products via e-commerce State of the market in…
Cracking the Code: How Education Firms Can Win Over Chinese Parents Using Douyin and Xiaohongshu Full article, written by human to human;-) feel free…
Getting a Chinese parent to notice your school is one thing. Getting them all the way from “interesting” to a signed enrolment is another,…
Wealthy affluent families seek global education Mobile families compare options across countries WeChat where they research and decide Quick hello. I am Claire, and…
China’s overseas education market keeps growing. More Chinese families have the income to send their children abroad, and academic achievement remains a top priority…
Chinese students are still going abroad in big numbers, but the market has matured. About 570,600 Chinese students studied abroad in 2025, below the…
Chinese parents will spend almost anything on their child’s education, and international schools are one of the biggest beneficiaries. But filling seats is getting…
570k Chinese students went abroad in 2025 -30% US enrolments since 2020, map is shifting Outcomes safety and careers drive the choice The trend…
+$70B English training growth 2022-2026 ~20% forecast annual growth for ELT Adult and enrichment lead after the 2021 rules China has become a hub…
+$70B China English training growth 2022-2026 -80% offline tutoring institutions after 2021 rules WeChat where parents now find tutors Quick hello. I am Jon…
Chinese families spend enormous sums on education, and a large share of that money looks abroad: foreign universities, language programmes, online courses, training, study-abroad…
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