MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Getting a Chinese parent to notice your school is one thing. Getting them all the way from “interesting” to a signed enrolment is another, and it is where most international schools leak families. You can run beautiful open days and still lose parents in the gap between interest and decision. The fix is treating recruitment…
Wealthy affluent families seek global education Mobile families compare options across countries WeChat where they research and decide Quick hello. I am Claire Verot, and I help education brands reach affluent Chinese families. The story of wealthy families choosing international schools abroad tells you something important: this audience is global, mobile and demanding. They compare…
China’s overseas education market keeps growing. More Chinese families have the income to send their children abroad, and academic achievement remains a top priority in Chinese culture. As competition for these students increases, educational institutions need to act smarter, not just louder. Tendances 2026 : ce que les marques doivent savoir Eight Key Trends in…
Chinese students are still going abroad in big numbers, but the market has matured. About 570,600 Chinese students studied abroad in 2025, below the 2019 peak of 703,500, so demand is solid but no longer growing fast. The bigger change is where they go and why. Cost and safety now drive the choice, and average…
Chinese parents will spend almost anything on their child’s education, and international schools are one of the biggest beneficiaries. But filling seats is getting harder and more competitive, and most schools market themselves to Chinese families in ways that quietly miss the mark. If you run or market an international school, here is what actually…
570k Chinese students went abroad in 2025 -30% US enrolments since 2020, map is shifting Outcomes safety and careers drive the choice The trend of Chinese students seeking education abroad has been on the rise in recent years. What are the driving forces behind this phenomenon? Quick hello. I am Jon Wang, and I help…
+$70B English training growth 2022-2026 ~20% forecast annual growth for ELT Adult and enrichment lead after the 2021 rules China has become a hub for the education industry, with the country’s large population and focus on academic achievement fueling a growing demand for tutoring services. Quick hello. I am Jon Wang, and I help foreign…
+$70B China English training growth 2022-2026 -80% offline tutoring institutions after 2021 rules WeChat where parents now find tutors Quick hello. I am Jon Wang, and I help foreign education brands grow in China without wasting money. The 2021 double reduction rules wiped out most academic tutoring, but demand did not vanish, it moved. Non-academic…
Chinese families spend enormous sums on education, and a large share of that money looks abroad: foreign universities, language programmes, online courses, training, study-abroad services, and skills that promise a better future. For a foreign education business, that demand is one of the most valuable opportunities in China. But the way Chinese parents and students…
🎓 Be honest: your university’s “China strategy” is probably one agent, a dusty brochure, and a prayer. Meanwhile a billion-yuan competition is happening on WeChat and Xiaohongshu for the exact students you want, and you are not in the room. Chinese families are pickier than ever and the easy years are over. That is not…
Xiaohongshu (Little Red Book, also called RED) did something most platforms never bother with. It opened its own school to teach brands and marketers how to sell on it. The official site is here: https://xue.xiaohongshu.com/. If you sell to Chinese consumers, this matters more than it sounds, and I will explain why from the operator…
Over the past few years, China’s education market has emerged as one of the biggest and most profitable in the world. With more than 423 million users in 2020 alone, it’s no wonder that the edtech industry in China has been flourishing. This market presents enormous opportunities for your business to expand and thrive. 📚…
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