MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Call WeChat a social network and you have already misunderstood it. Social is maybe a tenth of what it does. WeChat is where a billion people pay, book, travel, work, shop, and prove who they are. For a brand, that distinction is not academic. It decides whether you treat WeChat as a place to post,…
If WeChat is the operating system of Chinese life, mini-programs are the apps that run on it. And here is the part most foreign brands have not grasped: for a lot of small businesses, a WeChat mini-program is a better China storefront than a website. No download, no app store, no friction. Your customer is…
WeChat Moments is the closest thing China has to the Facebook feed: the stream of posts your friends share. And yes, you can put ads there. They look like a normal post from a friend, slipped between your contacts’ photos. Used well, it is one of the most premium ad slots in China. Used badly,…
One of the first questions every small brand asks us is the one most agencies dodge: what does WeChat actually cost to run? You deserve a straight answer. So here is roughly what goes into a WeChat presence, where the money really goes, and where you can stop spending. The pieces you might pay for…
People keep asking me to explain WeChat in one line, and I keep failing, because there is no Western thing to compare it to. It is not WhatsApp. It is not Facebook. It is not Apple Pay. It is all of those at once, plus your wallet, your ID, your taxi, your doctor’s appointment, and…
Most foreign companies open a WeChat account, post a few things, get no response, and conclude WeChat does not work for them. It works fine. They just used it like Facebook, and WeChat is nothing like Facebook. Here is what a small brand should actually set up, and in what order, so the account earns…
By Jon Wang, WeChat & Social Commerce Lead at SEO Agency China (SAC), Shanghai. Last updated June 2026. Almost every brand we meet says the same thing about WeChat: “We have an account, but it does nothing for us.” That is not WeChat’s fault. WeChat is not a place you post and wait. It is…
~90% of mobile payments via Alipay and WeChat Pay 900M+ mobile payment users in China e-CNY the digital yuan keeps expanding While cash used to be king in China not long ago, that has quickly changed thanks to the proliferation of mobile payment solutions like Alipay and WeChat Pay. With a combined market share of…
WeChat is not a social network in the Western sense, it is the place a billion-plus Chinese people live a large part of their daily life: messaging, paying, reading, booking, shopping, all inside one app. For a foreign brand, that makes WeChat both unavoidable and confusing, because the way you market inside it has almost…
1.3B+ monthly WeChat users in 2026 Your home the Official Account is your brand base Own it an audience you keep, not rent If your business is looking to expand into China, then you need to be on WeChat. With over 1.26 billion active monthly users, WeChat has become the most popular social media platform…
In 2021, WeChat mini-programs are still a really a hot topic in the e-Commerce ecosystem in China. WeChat reaches over 1 million mini-programs, (half the size of the Apple Store)
In 2026, one of the important elements, in creating an effective marketing strategy on a large scale, is listening. With globalization, Chinese social media now play a major role in the development of new industries. As a result, many companies are tempted to adopt more and more social media to extend their brand. In China,…
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