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Wei Ya and Li Jiaqi: Most Famous KOLs Driving Chinese Live E-commerce Viral

Wei Ya and Li Jiaqi: Most Famous KOLs Driving Chinese Live E-commerce Viral

In recent years, live-streaming e-commerce is extremely popular in China. During this year’s global shopping festival, at 3 o’clock in the morning on November 11, Wei Ya’s live -stream has attracted more than 43.1 million viewers, while Li Jiaqi, who finished the live stream one hour earlier, had 36.8 million viewers. With the momentum on…

Sina Weibo: Official Weibo Account Creation, Management and Advertising

Sina Weibo: Official Weibo Account Creation, Management and Advertising

Weibo is the largest open social media in China. Along with other social media and e-commerce platforms, Weibo has reshaped Chinese modern lives. Besides social networks, Weibo has also developed into a powerful and essential marketing tool. However, marketing on this platform is not easy for foreign brands, as the social ecosystem, as well as…

The Live Streaming Market in China 2020

The Live Streaming Market in China 2020

In recent China, the live-streaming market is gaining great popularity among both the youth and the aged. According to data from China Internet Network Information Center, as of March 2020, the number of live-stream users in the country has reached 560 million, an increase of 163 million from the end of 2018, accounting for 62.0% of the total…

Tips for a Successful Influencer Campaign in China — Update 2020

Tips for a Successful Influencer Campaign in China — Update 2020

As of the first quarter of 2020, about 904 million people had access to the internet in China. Since Chinese adults spend more than 6 hours and 23 minutes on various media every day, 55.5% of their time is spent on digital media, so KOL marketing is very important to influence the consumption habits of…

Full Guide for E-commerce live streaming in China
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Full Guide for E-commerce live streaming in China

You need to understand that live eCommerce, aka E-Commerce live streaming, is an opportunity for ALL brands from all industries in China. How to do it? Where to start? Why e-Commerce live streaming in China is so special? E-commerce live streaming is on the rise in China. Everything ranging from make-up, clothing, automobiles, homes, to…

Bytedance’s Douyin TikTok reach 2 Billion downlaod

Bytedance’s Douyin TikTok reach 2 Billion downlaod

Bytedance’s Douyin arrives at 600 million daily users in January 2020 and has now reached a 2billion downloads in the world. Bytedance’s Chinese short video application Douyin has outperformed 400 million everyday dynamic clients (DAU), as per its 2019 yearly report. The numbers were 250 million by the beginning of 2019, so that is a…

How much cost a small KOL aka KOC in China?

How much cost a small KOL aka KOC in China?

What is KOC? small KOL in China… It is useful? Behind China’s Latest Influencer Trend Key Opinion Leaders — also called KOLs — have, for some time, been utilized by extravagant marks in China to advance items and impact deals. In any case, in an ever-changing customer atmosphere, specialists are presently asserting that another type…

Xiaohongshu launches live streaming e-commerce

Xiaohongshu launches live streaming e-commerce

(New) little Red Book, the most popular App in China, just releases a new function live streaming linked to e-Commerce  About Xiaohongshu (RED) Xiaohongshu, also called RED is a social network and e-commerce platform. On Xiaohongshu, users can share their experiences in different fields such as travel, makeup, gastronomy, lifestyle, etc. In the publication, users…

TOP mobile APP used by wealthy Chinese
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TOP mobile APP used by wealthy Chinese

This article will introduce the top 3 APP used by rich Chinese People.  In the digital age, accelerated Chinese HNWi (HNWI: These are High net worth individuals: millionaires with a fortune of more than a million dollars) need more comfort and silence. more information on this report Today, in modern society, very few people live…

List of 500 influencers and opinion leaders in China

List of 500 influencers and opinion leaders in China

Chinese society is increasingly influenced by KOLs (Key Opinion Leaders), a question arises: Are these influencers and opinion leaders effective in promoting brands or just promoting their image?   I) Top Influenceurs ranked in this Survey a) Organization of the study This issue is at the heart of the report by Bomoda, a New York-based…