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List of Best Chinese Social Media Apps To Promote Your Business in China

List of Best Chinese Social Media Apps To Promote Your Business in China

Techy, social media-aware, and 1.4 billion strong as of 2020, Chinese consumers are on their phones for much of the day. Nearly all are active on a Chinese social media platform of some kind. Market your business in some of these, and you’ll be getting more eyes on your business.  Before we talk about the…

Douyin (Tik Tok): Best Tips Brand Need to Know About

Douyin (Tik Tok): Best Tips Brand Need to Know About

What is China’s most popular app? You’re probably thinking about WeChat and while this is still true, WeChat now has a serious competitor whose meteoric rise has taken WeChat owner Tencent by surprise. This competitor is Douyin (Tiktok), one of the most popular short video applications in China and the world with its western version:…

Chinese Influencers Are so Rich in China (1.5 Billion Dollars in One Day)

Chinese Influencers Are so Rich in China (1.5 Billion Dollars in One Day)

Chinese influencers: what’s a KOL? Key Opinion Leaders (KOL) are popular social media users who use to create a buzz or any viral content while generating a large following on social media platforms. Most of them operate in a field in which they have certain expertise. They’ll, therefore, create a personal connection with fans while…

China’s Top 5 Most Popular Social Media for Marketing

China’s Top 5 Most Popular Social Media for Marketing

On social media in 2022-2023, every brands has its own online marketing strategy. When looking at China, every business has its own preferences when using social media platforms. In addition, if you want to reach the increasingly important Chinese market, you need to know which social media platform they use. You need to understand that…

Wei Ya and Li Jiaqi: Most Famous KOLs Driving Chinese Live E-commerce Viral

Wei Ya and Li Jiaqi: Most Famous KOLs Driving Chinese Live E-commerce Viral

In recent years, live-streaming e-commerce is extremely popular in China. During this year’s global shopping festival, at 3 o’clock in the morning on November 11, Wei Ya’s live -stream has attracted more than 43.1 million viewers, while Li Jiaqi, who finished the live stream one hour earlier, had 36.8 million viewers. With the momentum on…

Sina Weibo: Official Weibo Account Creation, Management and Advertising

Sina Weibo: Official Weibo Account Creation, Management and Advertising

Weibo is the largest open social media in China. Along with other social media and e-commerce platforms, Weibo has reshaped Chinese modern lives. Besides social networks, Weibo has also developed into a powerful and essential marketing tool. However, marketing on this platform is not easy for foreign brands, as the social ecosystem, as well as…

Tips for a Successful Influencer Campaign in China — Update 2020

Tips for a Successful Influencer Campaign in China — Update 2020

As of the first quarter of 2020, about 904 million people had access to the internet in China. Since Chinese adults spend more than 6 hours and 23 minutes on various media every day, 55.5% of their time is spent on digital media, so KOL marketing is very important to influence the consumption habits of…

Full Guide for E-commerce live streaming in China
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Full Guide for E-commerce live streaming in China

You need to understand that live eCommerce, aka E-Commerce live streaming, is an opportunity for ALL brands from all industries in China. How to do it? Where to start? Why e-Commerce live streaming in China is so special? E-commerce live streaming is on the rise in China. Everything ranging from make-up, clothing, automobiles, homes, to…

Bytedance’s Douyin TikTok reach 2 Billion downlaod

Bytedance’s Douyin TikTok reach 2 Billion downlaod

Bytedance’s Douyin arrives at 600 million daily users in January 2020 and has now reached a 2billion downloads in the world. Bytedance’s Chinese short video application Douyin has outperformed 400 million everyday dynamic clients (DAU), as per its 2019 yearly report. The numbers were 250 million by the beginning of 2019, so that is a…