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Loewe, a Spanish fashion house, is pioneering innovative advertising strategies by utilizing diverse mediums to create impactful campaigns in China. Here are ten points highlighting Loewe’s approach in China, particularly with its “Howl’s Moving Castle” campaign: Read more
Navigating the world of Douyin (TikTok) advertising can often feel like trying to master an entirely new language. Believe me, I’ve been there – facing the challenge of reaching an audience in a market as vast as China’s 700 million active Douyin users. In this blog post, we’re going to dive deep into one particularly…
Weibo is one of the largest social media platforms in China, with millions of active users. It offers a great opportunity for businesses to reach a wide audience and promote their products or services. Whether you’re looking to increase brand awareness, drive website traffic, or engage with potential customers, advertising on Weibo can be an…
Boomerang kids, or young adults who move back in with their parents, are a growing trend in China due to economic and cultural factors. Over one-third of recent graduates continue to live with their parents, leading to changes in family dynamics and consumption patterns. For marketing managers seeking success in China, understanding this trend is…
Baidu is China’s top search engine with around 70% market share, making it a prime platform for businesses looking to reach a massive audience in the region. With Baidu advertising, brands can utilize paid search advertising, in-feed ads, and brand zones to increase their online visibility and promote products or services more effectively. In this…
If you are a Brands and search for idea, trends in digital Marketing in China, you have to check this Article. Whether through social media, e-commerce, or innovative technologies, Marketing campaigns have helped brands establish a strong presence in the Chinese market and connect with Chinese consumers in meaningful ways. 10 tips for your digital…
Sina Weibo (or simply Weibo) is a social media platform with almost 600 million monthly active users, making it one of the most popular platforms in China. Advertising on Weibo has become increasingly important for businesses looking to tap into the Chinese market. In this complete guide to Sina Weibo advertising, we will explore the…
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