China Advertising Market 2026: Advertisers Expect 10% Higher Marketing Spend
The China advertising market enters 2026 with more confidence than it has shown in three years. Advertisers surveyed by Miaozhen Marketing Science Academy (秒针营销科学院)…
Advertising in China
App Store Optimization (ASO) in China: 7 Hacks for Android and iOS (2026)
App store optimization in China is not the same as anywhere else. There is no Google Play. Android downloads are split across the phone…
Why AI Ads Have Become a Crash Zone for Major Brands in China
In the first half of 2026, more than ten well-known Chinese brands found themselves in the middle of public opinion storms because of AI-generated…
Loewe, and the painted murals advertsing strategy in China
Craft handmade story sells luxury in China Local art and culture roots win attention RED where the campaign gets shared Loewe, a Spanish fashion…
How Much Does It Cost To Advertise On Weibo?
~580M monthly Weibo users to reach Flexible costs scale from small tests to big buys ROI targeting matters more than budget Weibo is one…
Douyin Advertising: Top Douyin Ads Strategies for 2024
My top Douyin advertising strategies for 2024. Optimize your Douyin ads to engage more users and maximize ROI.
Boomerang Kids In China
Full-time “full-time children” is a real 2026 trend Value young buyers are frugal and choosy RED where this generation researches everything Boomerang kids, or…
Baidu Advertising for Beginners
~64% Baidu share of all China search ~78% of mobile search runs on Baidu AI box changes where your ads and content show Baidu…
10 Super Tips for a Successful Chinese Digital Marketing Campaign
Focus one channel done well beats five done badly Local native content beats translated campaigns Data test, measure and cut what fails fast Bottom…
What is the Best digital Agency in China?
Choosing the right digital agency in China is crucial for effectively reaching and engaging with your target audience. Here are five key criteria to…
A Complete Guide to Sina Weibo Advertising
~580M monthly Weibo users in China Trending China’s public square for buzz and PR Hot topics ads and KOLs ride the trends Sina Weibo…
The value case
Marketing in China, done for less.
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