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We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
As a Brand Director, Here’s My Take on China’s Digital Marketing Landscape in 2025 The wild era of traffic arbitrage is over. In 2025, the battlefield for consumer brands in China has shifted from traffic harvesting to mindshare competition. I am Johnny Mikeal, brand director in China of FMCG brand. Johnny Mikeal, “Consumers are smarter….
Let’s cut the fluff: In China, if you’re not digital, you’re invisible. Billboards? TV ads? Flyers? That’s 2010 stuff. In 2025, brands are spending 95% of their budget on digital — because that’s where Chinese consumers live, decide, and buy. As Olivier Verot says: “In China, your phone is your life.” 😉 Why Digital Dominates…
Company giveaway can turn to be a miserable event In general, smaller organizations battle to discover the cash for prominent Marketing efforts, for example, a string of TV plugs, radio jingles or bulletin publicizing. What any business can do to raise their profile, but is put a small sum in special endowments that can be…
![Guide to launch a Brand in China [2025]](https://seoagencychina.com/wp-content/uploads/2017/03/iStock_000021450947_Small-768x511.jpg)
Step-by-Step Guide to Launch a Brand in China (2025 Edition) 1. Define Your Localized Brand Identity “You’re not entering a new market — you’re entering a new culture.” ✅ What to do: 🧠 Pro tip: Partner with a local brand agency — they know what clicks. 2. Set Up Your Legal & Operational Infrastructure “No…
2025 China marketing is a monster playground for fast movers and culture hackers. You want in? You play to win with data, content, community, and speed. Here’s the top 10 marketing trends in China right now — short, sharp, by Olivier VEROT 1. Douyin = Conversion Machine Douyin (China’s TikTok) is no longer just entertainment…
Digital Marketing in China: 4 Major Trends for Small Brands and our Seoagencychina Strategies to CompeteFor small brands entering China’s competitive digital landscape, success hinges on agility, authenticity, and leveraging cost-effective trends. Below are the four most impactful trends for 2025, strategies to reduce KOL fees, and actionable tips to maximize ROI by Philip Chen…
**1. “Content is King, but Context is Emperor” Secret: Tailor content to China’s cultural moments (e.g., festivals, viral memes) rather than global trends.Campaign Example: **2. “KOLs Are Dead; KOC & FOMOs Rule” Secret: Micro-influencers (KOCs) with 10k-100k followers drive higher trust than celebrities. Use FOMO (Fear of Missing Out) tactics like flash sales.Campaign Example: **3. “Data is the New Oil,…
![Top 15 Digital Marketing Strategies in China (Done by Experts) [2025]](https://seoagencychina.com/wp-content/uploads/2019/02/Marketing-Strategies-China-768x412.jpg)
In 2025, why is having a good digital marketing strategy in China is essential? China is the largest market in the world, and it has one of the biggest web communities. In order to leverage all the opportunities it has to offer, companies must adapt their digital strategy to the Chinese Market characteristics. Indeed, most…
Chinese consumers trust good brands, specially what KOL, media, consumers say about them Chinese consumers love well-known brands. Although we can see a swift in consumer behavior in the West, with more people buying second-hand clothes or products from small, local brands, in China most consumers will always go for domestic or global brands that…
Choosing the right digital agency in China is crucial for effectively reaching and engaging with your target audience. Here are five key criteria to consider when selecting a digital agency: By carefully evaluating these criteria, you can select a digital agency in China that will help drive your brand’s success in this dynamic market. Top…
Tiktok global store accepts following counties: US, UK, Thailand, Malaysia, Vietnam, Philippines, Singapore TikTok Shop is an integrated e-commerce feature within the TikTok app, designed to enable seamless shopping experiences directly on the platform. It allows users to browse and purchase products without leaving the app, creating a convenient and immersive shopping environment. Sellers, ranging…
Chinese people rely a lot on word-of-mouth marketing and brand image in search results in the Chinese market. As China is the biggest e-commerce market in the world, many companies fighting online for potential customers. This is why, Chinese customers prefer to base their purchasing decisions on reviews from people they know or real customers,…
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