digital Marketing China

Everyone wants to be on China’s super apps or platforms but the truth is, press releases and public relations are as important (if not more) as Chinese social media or online marketplaces are. They are the backbones of your credibility in the China market. And remember, credibility is everything when doing business in China. Not…

Chinese people rely a lot on word-of-mouth marketing and brand image in search results in the Chinese market. As China is the biggest e-commerce market in the world, many companies fighting online for potential customers. This is why, Chinese customers prefer to base their purchasing decisions on reviews from people they know or real customers,…

Chinese consumers love well-known brands. Although we can see a swift in consumer behavior in the West, with more people buying second-hand clothes or products from small, local brands, in China most consumers will always go for domestic or global brands that already have strong branding in China. In the eyes of consumers, these brands…

Marketing to China can be daunting for foreign brands. There are a few key things you need to know in order to make your campaign successful. In this post, we will outline some of the most important factors to consider when marketing to China. Keep these in mind, and you’ll be well on your way…

If you’re doing business in China, or with Chinese companies, then you need to know about public relations in China. The PR landscape is different here, and if you want to be successful you need to understand the cultural context and how things work. This article will give you a brief introduction to public relations…

No in 2021 SMS Marketing do not work in China because Chinese do not read their Short Messages on Phone. Chinese are spammed by SMS Most of them are cheater or advertising. Nobody read short messages in China If you need an effective Marketing Campaign = WeChat Marketing Because Chinese people read wechat EVERYDAYs Read…

McDonald’s may be convenient, but it’s not good for your waistline. A McDonald’s restaurant in China tried to solve this problem by giving customers the opportunity to work out while enjoying their meal. We’re not talking about meat sweats. Douyin has made a viral video showing a woman eating at McDonald’s, which also offers tables…

With approximately 989 million internet users within the country of China at the end of 2020, digital marketing has become more powerful than ever to reach Chinese consumers. Chinese eCommerce platforms are becoming increasingly more effective and are giving foreign brands and companies the opportunity to sell directly to Chinese consumers.  This is an incredibly…