Marketing in China: 10 secrets Revealed
**1. “Content is King, but Context is Emperor” Secret: Tailor content to China’s cultural moments (e.g., festivals, viral memes) rather than global trends.Campaign Example: **2. “KOLs Are Dead; KOC & FOMOs Rule” Secret: Micro-influencers (KOCs) with 10k-100k followers drive higher trust than celebrities. Use FOMO (Fear of Missing Out) tactics like flash sales.Campaign Example: **3. “Data is the New Oil,…