MARKETING TO CHINA AGENCY
We are the top and most visible Web & Marketing Agency for China you will find on the web. Our Services: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Chinese consumers trust good brands, specially what KOL, media, consumers say about them Chinese consumers love well-known brands. Although we can see a swift in consumer behavior in the West, with more people buying second-hand clothes or products from small, local brands, in China most consumers will always go for domestic or global brands that…
200+ lower-tier cities, the real growth engine Less crowded cheaper to reach, hungrier buyers PDD+Douyin the channels that win these cities We get it! Navigating the labyrinth of lower-tier cities in China definitely poses some unique challenges. Witnessing these areas prosper with booming income levels, who wouldn’t want to tap into this expansive consumer hive?…
Year after year, the marketing leaders who already sell in China plan to spend more there, not less. That tells you something worth paying attention to. The people closest to the numbers, the ones who can see exactly what their China marketing returns, keep raising their bets on it. They are not doing that out…
~64% Baidu share of all China search ~78% of mobile search runs on Baidu +20 pts Baidu’s 2025 jump after AI Overview Navigating the search market in China can feel like a daunting task, especially with its unique dynamics and key players. As a marketing manager who’s grappled with this very issue, I know firsthand…
Localise translated campaigns fail in China Guochao cultural pride shapes what sells Respect small cultural mistakes cost real money Are you struggling to effectively market your brand in China? Well, understanding how to navigate the complexities of cross-cultural marketing can be a daunting task. Quick hello. I am Claire Verot, and I help foreign brands…
When you buy digital advertising in China, you are mostly paying two companies: Tencent and Alibaba, with ByteDance now crashing the party. Understand who controls the pipes and you understand why your ad budget behaves the way it does. Most foreign brands spend without knowing whose world they are renting space in. Here is the…
Western marketers plan in campaigns. Chinese marketers plan in platforms. That one difference explains why so many foreign brands run a beautiful campaign in China and watch it vanish without a trace. In China you do not buy a burst of attention and leave. You move into a platform and you live there. Get that,…
The brands that win in China are not the ones with the best product. They are the ones willing to change. Plenty of great Western companies have walked in, refused to adapt a thing, and walked out confused two years later. The ones that succeed treat China as a different market with different rules, not…
No Play Google Play does not work in China 5+ major local app stores to cover ICP licence and registration are required The Chinese app market is the largest and most lucrative in the world, with over a billion mobile users online, and it’s crucial to understand its size, key players, distribution channels, localization requirements,…
~90% of mobile payments via Alipay and WeChat Pay 900M+ mobile payment users in China e-CNY the digital yuan keeps expanding While cash used to be king in China not long ago, that has quickly changed thanks to the proliferation of mobile payment solutions like Alipay and WeChat Pay. With a combined market share of…
If you are interested in the Chinese market in 2026, here is the one thing to understand: almost everything happens online. China had 1.125 billion internet users at the end of 2025, an 80.1% penetration rate, and 1.116 billion of them, 99.4%, are on mobile. Whether you want to enter China, grow sales, get distributors…
In 2026, digital is not one channel in China. It is the whole game. China had 1.125 billion internet users at the end of 2025, an 80.1% penetration rate, and 1.116 billion of them, 99.4%, go online on mobile. On top of that, generative-AI users hit 602 million by December 2025, up 141.7% in a…
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