Marketing China: Key News and Social Media Strategies for Brands
As of February 2026, China’s digital ecosystem remains the world’s most dynamic and sophisticated, with over 1.1 billion internet users and e-commerce transactions exceeding $3.5 trillion annually. Unlike global markets dominated by a few universal platforms, China operates as a closed “digital operating system” centered on super apps like WeChat, short-video giants like Douyin (the…
