MARKETING TO CHINA AGENCY

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China Public Relations and Press Release – Let Third Parties do your Promotion

China Public Relations and Press Release – Let Third Parties do your Promotion

Everyone wants to be on China’s super apps or platforms but the truth is, press releases and public relations are as important (if not more) as Chinese social media or online marketplaces are. They are the backbones of your credibility in the China market. And remember, credibility is everything when doing business in China. Not…

Increase your ROI in China with Good Online Reputation Management in China

Increase your ROI in China with Good Online Reputation Management in China

Chinese people rely a lot on word-of-mouth marketing and brand image in search results in the Chinese market. As China is the biggest e-commerce market in the world, many companies fighting online for potential customers. This is why, Chinese customers prefer to base their purchasing decisions on reviews from people they know or real customers,…

Why do you need good branding in China to succeed?

Why do you need good branding in China to succeed?

Chinese consumers love well-known brands. Although we can see a swift in consumer behavior in the West, with more people buying second-hand clothes or products from small, local brands, in China most consumers will always go for domestic or global brands that already have strong branding in China. In the eyes of consumers, these brands…

Introduction Native Advertising in China: Best platforms

Introduction Native Advertising in China: Best platforms

This article will provide a full introduction to native advertising in China update 2022 which is the most popular paid advertising method in China. Native ads are content that blends with other content on a website and provides relevant information to users. This article will discuss how this type of advertisement works, who should use…

Public Relations in China: Choosing a Top Agency

Public Relations in China: Choosing a Top Agency

If you’re doing business in China, or with Chinese companies, then you need to know about public relations in China. The PR landscape is different here, and if you want to be successful you need to understand the cultural context and how things work. This article will give you a brief introduction to public relations…

Mc fitness , an innovation for McDonald’s in China

Mc fitness , an innovation for McDonald’s in China

McDonald’s may be convenient, but it’s not good for your waistline. A McDonald’s restaurant in China tried to solve this problem by giving customers the opportunity to work out while enjoying their meal. We’re not talking about meat sweats. Douyin has made a viral video showing a woman eating at McDonald’s, which also offers tables…

Top 7 Digital Marketing ways to Reach Chinese Customers

Top 7 Digital Marketing ways to Reach Chinese Customers

With approximately 989 million internet users within the country of China at the end of 2020, digital marketing has become more powerful than ever to reach Chinese consumers. Chinese eCommerce platforms are becoming increasingly more effective and are giving foreign brands and companies the opportunity to sell directly to Chinese consumers.  This is an incredibly…

Disastrous Chinese New Year campaign and what you can learn from it

Disastrous Chinese New Year campaign and what you can learn from it

Chinese New Year is the most famous celebration in China which opens up many advertising opportunities. It is said that during Chinese New Year Chinese people spent at least US$ 149 billion on shopping and food. As we said before, the Chinese New Year is a massive advertising opportunity, whether if you are a local…