digital Marketing China

China helps the European cars manufacturer to survive

This year, China helped the European car sector by importing a huge amount of luxury and electrical vehicles. In fact, while China has become the worlds’ largest automotive market according to Statista, Europe’s automotive sector is suffering a decrease in 2020 due to the lowering of internal demand. Demand in China focuses on the electric …

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WeChat Mini-Program: THE New E-Commerce Solution in China

In 2019, WeChat mini-programs are really a Hot topic in the e-Commerce ecosystem in China. WeChat reaches 1 million mini-programs, (half the size of the Apple Store). With more than 1.3 billion users in China in 2020, WeChat is still the main social media to consider when doing e-commerce. What is a WeChat mini-program?  WeChat …

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Wei Ya and Li Jiaqi: Most Famous KOLs Driving Chinese Live E-commerce Viral

In recent years, live-streaming e-commerce is extremely popular in China. During this year’s global shopping festival, at 3 o’clock in the morning on November 11, Wei Ya’s live -stream has attracted more than 43.1 million viewers, while Li Jiaqi, who finished the live-stream one hour earlier, had 36.8 million viewers. With the momentum on Chinese …

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