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Roblox’s Metaversal goldmine tapped by beauty house Givenchy
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Roblox’s Metaversal goldmine tapped by beauty house Givenchy

Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…

Public Relations in China: Choosing a Top Agency

Public Relations in China: Choosing a Top Agency

If you’re doing business in China, or with Chinese companies, then you need to know about public relations in China. The PR landscape is different here, and if you want to be successful you need to understand the cultural context and how things work. This article will give you a brief introduction to public relations…

Mc fitness , an innovation for McDonald’s in China

Mc fitness , an innovation for McDonald’s in China

McDonald’s may be convenient, but it’s not good for your waistline. A McDonald’s restaurant in China tried to solve this problem by giving customers the opportunity to work out while enjoying their meal. We’re not talking about meat sweats. Douyin has made a viral video showing a woman eating at McDonald’s, which also offers tables…

Introduction Native Advertising in China: Best platforms

Introduction Native Advertising in China: Best platforms

This blog post will provide a brief introduction to native advertising in China, which is the most popular paid advertising method in China. Native ads are content that blends with other content on a website and provides relevant information to users. This article will discuss how this type of advertisement works, who should use it,…

Increase your ROI in China with an ORM strategy: Positive Reviews are “Magic”

Increase your ROI in China with an ORM strategy: Positive Reviews are “Magic”

It is hard to know what products are good and which ones will cause you trouble with things like false advertising. However, if the reviews of a product from different users say that it works well for them while being affordable then you should probably buy one; or at least that is the thought process…

China PR (Press release) – Let Third Parties do your Promotion

China PR (Press release) – Let Third Parties do your Promotion

Everyone wants to be on China’s super apps or platforms but the truth is, Press Releases are as important (if not more) as these apps are. They are the backbones of your Credibility. And remember, Credibility is everything when doing business in China. Not only a China PR strategy is a long-lasting solution that will…

Top 7 Digital Marketing ways to Reach Chinese Customers

Top 7 Digital Marketing ways to Reach Chinese Customers

With approximately 989 million internet users within the country of China at the end of 2020, digital marketing has become more powerful than ever to reach Chinese consumers. Chinese eCommerce platforms are becoming increasingly more effective and are giving foreign brands and companies the opportunity to sell directly to Chinese consumers. This is an incredibly lucrative…

Disastrous Chinese New Year campaign and what you can learn from it

Disastrous Chinese New Year campaign and what you can learn from it

Chinese New Year is the most famous celebration in China which opens up many advertising opportunities. It is said that during Chinese New Year Chinese people spent at least US$ 149 billion on shopping and food. As we said before, Chinese New Year is a massive advertising opportunity, whether if you are a local brand…

Why Branding is the Key factor of Sucess in China?

Why Branding is the Key factor of Sucess in China?

China consumers love well-known brands. In the eyes of consumers, these brands are symbols of reliability, quality, and social prestige.  For these brands, it means more sales and more success. Fortunately, there are practices that can help you with branding in China. It won’t be easy but it is an achievable goal. Why should you…