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In 2023, more than 1 billion people in China use the internet and all of them are present on different social media websites, therefore, social media marketing is very important for the success of any brand. Social media provides an effective and economical platform for a product but social media works differently in China therefore…
Little Red Book (Xiaohongshu) has surged in popularity over the past few years, becoming one of the leading social media platforms and e-commerce sites in China. With its ability to target shoppers interested specifically in beauty and fashion content, Little Red Book is now seen as an essential part of any company’s strategy if they…
WeChat updated its policies in 2018. It is now possible for foreign companies to create and operate a WeChat Official Account overseas. Since July 2018, the overseas official accounts are visible to users in Mainland China. This gave international companies the ability to market their campaigns and manage business affairs. Directly from overseas but within…
Tofu, Mofu, Bofu in China: What kind of content should my company create? First of all, what on earth is Tofu, Mofu, Bofu? If you are familiar with Chinese cuisine, no it’s not a misspelling of the famous spicy dish Mapo Tofu. Gourmets may have firstly thought of Chinese cuisine’s classics. (We apologize if it…
Kuaishou is a short-video platform similar to Douyin. Unlike its more upscale competitor which targets big brands as well as urban youth, Kuaishou is primarily aimed at lower-tier cities, rural populations, and migrant workers who use the app for comedy videos or live-streaming of mundane tasks like daily trips. Since February 2021, Kuaishou has gone…
As a marketer operating in China, you must know about WeChat, Weibo, and Douyin – they are currently the most popular apps and social networks in China. But do you know about Zhihu (知 乎)? The website is not a brand-new platform on the market but has definitely been booming in recent years. How does…
A Chinese historical TV series has captivated more than 1.6 million viewers Meng Hualu, or A Dream of Splendor, a Chinese historical TV series has captivated over 1.6 million viewers in just two weeks. This has helped light up other sectors such as tourism and desserts. The story, set during the Song Dynasty, centers on…
If you have not been living under a rock for the last 5 years, you’ve heard of Douyin (Tiktok) – the wildly popular Chinese social media app. But did you know that it’s also a major player in e-commerce? In fact, Douyin’s sales are growing at an explosive rate, and brands that want to reach…
China’s market regulator bureau has fined a Chinese actress with a 7.22million Yuan (RM4.73million) for false advertising. Chinese state administration is very strict now Jing Tian, Guangzhou-registered Infinite Free’s ambassador, claimed that the company’s vegetable-pressed candy could prevent sugar, oil, and fat absorption without verifying its functions. Global Times reported. China’s advertising laws state that…
Are you looking for ways to boost sales in China? If so, working with Chinese Key Opinion Leaders (KOLs) may be the solution you’re looking for. In this blog post, we’ll discuss what KOLs are, how they can help you boost sales, and some tips on how to work with them. Let’s get started! In…
Bilibili is a video-sharing platform popular in China. Here, users can watch, share, and create videos. While it may not be as well-known outside of China, Bilibili is a powerful social media tool for marketing products and services to Chinese consumers. In this article, we’ll take a look at some of the ways that businesses…
![[Beginner Guide] Douyin Marketing for Brands & Marketers](https://seoagencychina.com/wp-content/uploads/2018/05/douyinaaa.jpg)
Douyin, known as TikTok outside of mainland China, is a social media app that is quickly gaining popularity all over the world. In this guide, we will introduce you to the basics of Douyin marketing and give you some tips on how to make the most of this powerful platform. Whether you are a brand…
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