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Every business in China, whether foreign or domestic, should have an official presence on WeChat. Indeed, what was at the time only an instant messaging application has now become one of the most popular platforms for building brand awareness and generating leads. However, there are a few things to consider when using WeChat as part…
What is China’s view on NFTs and what is the market outlook? Non-fungible tokens, or NFTs, are a new digital asset that is rapidly gaining popularity. They are also dominating online media conversations around the world. Although NFTs are not a controversial concept in China, the Chinese authorities do not seem to be as enthusiastic…
Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…
China’s property market has been in a state of flux for some time now, with investors beginning to abandon the market in droves. This has led to concerns over the future stability of the property sector and wider economy. So what’s driving this investor exodus, and what could it mean for China’s Real Estate market?…
If you have not been living under a rock for the last 5 years, you’ve heard of Douyin (Tiktok) – the wildly popular Chinese social media app. But did you know that it’s also a major player in e-commerce? In fact, Douyin’s sales are growing at an explosive rate, and brands that want to reach…
China has always been a hotbed for business opportunities, and the biopharmaceutical industry is no exception. With a population of over 1.3 billion and a rapidly growing middle class, there are plenty of potential customers for pharmaceutical products. However, foreign companies have often found it difficult to break into the China market. In this blog…
By 2021, China has had a +20% increase year-to-year making the Chinese ice cream market the number one of its kind in the world.
Sport in Chinese culture Exercise and sport have always been an important part of Chinese life. What are the latest trends in sports marketing in China? Historically, the sport has been a secondary concern for many young people. However, the Chinese mentality of being active and continuing to exercise into old age is very different…
China continues to be the recipient of the largest share of New Zealand exports. China received 32% of New Zealand’s total trade in June 2021. Stats NZ reported that China received 44% of New Zealand’s milk, 90% of logs, and 41% of meat. The value of all New Zealand merchandise exports increased by 17% in…
China’s market regulator bureau has fined a Chinese actress with a 7.22million Yuan (RM4.73million) for false advertising. Chinese state administration is very strict now Jing Tian, Guangzhou-registered Infinite Free’s ambassador, claimed that the company’s vegetable-pressed candy could prevent sugar, oil, and fat absorption without verifying its functions. Global Times reported. China’s advertising laws state that…
It’s hard to believe that Baidu SEO is still important in 2022, but the reality is that it is still a vital part of doing business in China. Even though other search engines and social media platforms are becoming more popular, Baidu is likely to remain the dominant player in China for the foreseeable future….
Looking to break into the Chinese wine market? You’re in luck! China is currently experiencing a wine boom, and the market is full of opportunity. Here’s what you need to know about doing business in China’s wine industry. South Australian wine brand Penfolds to launch ‘made in China’ vintage to avoid Chinese tariffs Penfolds’ parent…
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