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Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…
China’s fragrance & Perfume market is booming and catching the attention of international companies. A reporter from China Daily reported in Shanghai that there are over 100 new brands entering this industry every year, with many specialized products targeting Chinese consumers. In fact, China is now one of the most promising and lucrative markets in…
What are essential oils? Essential oils are typical natural products extracted from different plant species. There are plenty of plant species from which essential oils are extracted. For instance, leaves, flowers, fruits, and stems. Today we are going to talk about the essential oil market in China, but first, we must introduce the trend of…
China is a country in constant economic growth. With a very large and trendy middle class! The Chinese have more and more interest in being beautiful…and putting a price tag on it! According to an IMED article published in 2019, China is the second-largest cosmetics market in the world. With a considerable growth that is…
What are the e-Commerce cosmetics and beauty Trends in China in 2019? A full analysis of this industry and benchmark of brands best practices. China is set to become the world’s largest market for beauty products. As customers become more sophisticated and develop more unique tastes the rise of China’s consumer class has presented something even…
By the end of 2018, beauty industry professionals were watching China after an announcement from the China Food and Drug Administration (CFDA), which then positioned itself in favor of finding alternatives to animal testing. short-term. Today, China is getting closer to banning animal testing for cosmetics. The Gansu Province National Medical Products Association has announced…
The success of the beauty industry plays a crucial role in the survival of the luxury market. Thus, through beauty acquisitions, high-end brands can subtly influence customer loyalty. According to Zion Market Research, the global beauty market is expected to reach about $863 billion by 2024, and China is expected to become the world’s largest…
In China, digitization trends have been growing exponentially for many years. Thus more and more industries do not hesitate to change and modernize their product and their service as well as their methods of communication with their users and potential customers. Moreover, Chinese people are more and more in search of exclusive services, meeting their…
Do you want to distribute your Brand of Cosmetics in China? And need an agent that will have access to 100 Chinese Beauty and skincare distributors? Our Chinese and Western staff has strong knowledge and experience in distribution in China for Cosmetics and skincare Brands. International Cosmetics Brands to China We are specialized in International…
Increased competition between Japanese-beauty and Korean-beauty brands Nowadays Chinese beauty market is experiencing a great competition between Korean and Japanese beauty products. According to L2 New York research group, it was found that I comparison with K-beauty brands, J-beauty brands experienced rapid increase of sales and digital visibility in 2017. Moreover, in term of Korean…
Chinese society describes the ideal woman as Bái fù mei (white, rich, and beautiful): celebrities on the advertisement do have the so-wanted white skin and the European milky complexion remains THE model to follow. Synonym of social success, white skin is deeply linked with the personal investment in cosmetics, in extension with wealth but also…
Fan Fan is a 25-year-old HR manager living in Beijing with a 4,000 RMB monthly salary and when she was 22 years old she spent half of it on her first anti-aging purchase, a 75ml bottle of Advanced Night Repair serum from Estée Lauder. “Anti-aging only works when you start early. I know it’s a…
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