How Foreign Startups Get Noticed by Chinese Partners
Chinese companies and investors pay close attention to promising foreign startups, looking for fresh ideas, new technology, and brands that could do well in…
Finance & Funding
Marketing Digital and Novelty Products in China
Digital collectibles and new kinds of online products have caught the imagination of young Chinese consumers, who love novelty, status, and being early to…
Super Effective Promotion of Finance Services in China
China a USD 54 Trillion market for financial firms. Even a small part can be very lucrative for financial firms. China has been opening…
How to Market in China’s Regulated Sectors
Some sectors in China sit under tight rules, and the regulations can change quickly, from finance and health to anything touching sensitive technology or…
China’s Cashless World: Why Payment Is Part of Your Marketing
China is one of the most cashless societies on earth, and for a foreign brand selling there, how people pay matters as much as…
China Is a Long Game: Why Building Early Pays Off
For a lot of foreign brands, the most important growth market of the next decade is China, and the ones that see it are…
Marketing Financial Services in China: Guide for Firms
Rich Chinese and entrepreneurs more than ever look for foreign financial firms. My best strategy to target high net-worth individuals.
China’s Digital Finance Boom: What a Cashless Economy Means for Selling
China is, in many ways, further ahead on digital finance than almost anywhere else. Cash has all but vanished from daily life in the…
Can You Market Crypto and Web3 in China? The Legal Reality
Every so often a blockchain or Web3 company asks us how to market cryptocurrency to Chinese buyers, and the honest answer surprises them. China…
Top Agency for Raise Funding in China
Cost-efficient Solution to raise funds in China. We help Western startups to pitch Chinese VC, PE and Business angels, and private investors in China. …
How Wealth Management Firms Can Reach Chinese Investors
Wealth management is one of the most trust-dependent businesses there is, and China has a large and growing pool of people with money to…
Marketing a Lending or Fintech Business in China
Financial services are one of the hardest categories to market anywhere, and in China the difficulty is multiplied by trust, regulation, and a digital…
The value case
Marketing in China, done for less.
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