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China Top Challenge : Feeding a 1.4 Billion People

China Top Challenge : Feeding a 1.4 Billion People

China is facing a big challenge, feed a 1.4 Billion population and limit inflation on food. China must stabilize the food production, increasing food importations and develop their agriculture to ensure that “Chinese bowls” are mainly filled by food. Uncertain Time China is the world’s most populous country, but global uncertainty, the COVID-19 pandemic and…

NFT in China: Super Popular but Restricted 

NFT in China: Super Popular but Restricted 

What is China’s view on NFTs and what is the market outlook? Non-fungible tokens, or NFTs, are a new digital asset that is rapidly gaining popularity. They are also dominating online media conversations around the world. Although NFTs are not a controversial concept in China, the Chinese authorities do not seem to be as enthusiastic…

Roblox’s Metaversal goldmine tapped by beauty house Givenchy
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Roblox’s Metaversal goldmine tapped by beauty house Givenchy

Brands looking to develop their virtual roadmaps or interact with untapped communities have turned to game platforms as their first port of call. This immersive opportunity is now being offered to fragrances. Givenchy Parfums launched its own world on the global gaming platform Roblox on June 13. The Givenchy Beauty House, in partnership with Swedish…

China’s property investor exodus

China’s property investor exodus

China eases investment restrictions amid an unprecedented investor exodus Published on 25 March 2022: An earlier version of this article did not address Heng Wang’s concern about the lack of transparency and impartial dispute resolution mechanisms in China. This is a problem for investors. Having reduced its “negative list” for market access, China will now…

Can foreign companies make it into China’s Biopharmaceutical Market?
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Can foreign companies make it into China’s Biopharmaceutical Market?

China has always been a hotbed for business opportunities, and the biopharmaceutical industry is no exception. With a population of over 1.3 billion and a rapidly growing middle class, there are plenty of potential customers for pharmaceutical products. However, foreign companies have often found it difficult to break into the China market. In this blog…

What are the 3 trends in sports marketing in China?
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What are the 3 trends in sports marketing in China?

Sport in Chinese culture Exercise and sport have always been an important part of Chinese life. What are the latest trends in sports marketing in China? Historically, the sport has been a secondary concern for many young people. However, the Chinese mentality of being active and continuing to exercise into old age is very different…

China’s attractive wine market

China’s attractive wine market

South Australian wine brand Penfolds to launch ‘made in China’ vintage to avoid Chinese tariffs Penfolds’ parent company, Treasury Wine Estates, will soon release its first “made in China” vintage to the domestic market later this year. According to the company, it has found promising characteristics in grapes from Ningxia, in north-central China, and Shangri-la,…

McDonald’s adapts to its Chinese customers

McDonald’s adapts to its Chinese customers

McDonald’s launches “night mode” to tap into China’s “night economy”. McDonald’s has activated its platform in China. It is a new feature called “Maimai Night Market”. This is an attempt to capture part of China’s “night economy”. The “night mode” has been made available via the McDonald’s app, and the brand’s WeChat program. The special…

How Can Sportswear Brands Win in China?
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How Can Sportswear Brands Win in China?

Olympic games, health concern, Stress, governement incentive China’s market for sports continues to expand in 2022. As the Chinese economy has continued to grow, so too has the demand for sportswear brands. While many western companies have been able to make inroads in China, there are still some major opportunities that remain untapped. In this…