How to Sell Tequila in China: Best Tips for Export Managers
🚀 Why Tequila is Gaining Popularity in China Traditionally, China’s spirits market has been dominated by Baijiu and whisky, but tequila is emerging as a new premium category. The demand for high-quality, authentic, and craft spirits is growing, especially among younger consumers. đź“Š Key Market Trends:âś… Premiumization: Consumers prefer higher-end, aged tequilas (Añejo, Reposado) over…