Luckin Coffee: the Ultimate Comeback Story
Everything is Possible in China…. By Olivier Verot, Founder of GMA – Gentlemen Marketing Agency Let me tell you about the most spectacular brand resurrection I’ve witnessed in 15 years working in China. In 2020, Luckin Coffee (https://www.luckincoffee.com) was delisted from NASDAQ after a massive accounting fraud scandal. $300 million in fabricated sales. The CEO…
