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The success of the beauty industry plays a crucial role in the survival of the luxury market. Thus, through beauty acquisitions, high-end brands can subtly influence customer loyalty. According to Zion Market Research, the global beauty market is expected to reach about $863 billion by 2024, and China is expected to become the world’s largest…
Increased competition between Japanese-beauty and Korean-beauty brands Nowadays Chinese beauty market is experiencing a great competition between Korean and Japanese beauty products. According to L2 New York research group, it was found that I comparison with K-beauty brands, J-beauty brands experienced rapid increase of sales and digital visibility in 2017. Moreover, in term of Korean…
Chinese society describes the ideal woman as Bái fù mei (white, rich, and beautiful): celebrities on the advertisement do have the so-wanted white skin and the European milky complexion remains THE model to follow. Synonym of social success, white skin is deeply linked with the personal investment in cosmetics, in extension with wealth but also…
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