Juice from American-grown fruit shows marketing potential in China
In accordance with new analysis from Welch’s World-wide Elements Team, American-Grown fruit provides attract fruit juice when marketing and advertising in the direction of Chinese millennials.
Chinese Consumers love good quality Juice !
Inside a study of three hundred Chinese fruit juice drinkers aged 18-35, commissioned by America-based Harmony grape juice producer, respondents were being questioned to pick indicators of a good quality juice. In excess of 50 percent (60%) chose the assert: “Made with fruit developed during the USA”. This in comparison favorably with results for “Made with fruit grown in Europe” (46%) and “Made with fruit grown in Asia” (24%).
The analysis, conducted independently by Surveygoo, explored in depth the attitudes and behaviors of Chinese Millennials, also referred to as Article 90s, who consume fruit juice. It discovered the provenance of the fruit juice is of paramount relevance to these buyers, with 84% of respondents stating that they imagine it is important to learn the origin from the fruit utilized for making their juice.
Wayne Lutomski, Vice president International & Welch’s World wide Substances Group, said: “This study confirms what we are hearing anecdotally on the ground in China: Millennial fruit juice drinkers are looking for products that are made in the USA. They equate American goods with good quality, and brands that highlight this on-pack and in other promoting activities could gain an edge in China’s competitive juice market.”
Fruit juices made from elements grown while in the USA are highly appealing to many Chinese Millennial fruit juice drinkers, according to new consumer investigation.
America Good Country
In a very survey of 300 Chinese fruit juice drinkers aged 18-35, commissioned by America-based Concord grape juice producer Welch’s World Substances Group, respondents ended up requested to decide on indicators of the high-quality juice. Around 50 % (sixty per cent) chose the claim: “Made with fruit grown from the USA”. This when compared favorably with effects for “Made with fruit grown in Europe” (46 per cent) and “Made with fruit developed in Asia” (24 per cent).
The analysis, done independently by Survey goo, explored in depth the attitudes and behaviors of Chinese Millennials, also referred to as Article 90s, who drink fruit juice. It identified which the provenance of a fruit juice is of paramount great importance to these consumers, with 84 per cent of respondents stating that they believe it is important to understand the origin in the fruit applied to create their juice Brand.
Wayne Lutomski, Vice chairman Worldwide & Welch’s World Ingredients Group, said: “This survey confirms what we are hearing anecdotally on the ground in China: Millennial fruit juice drinkers are looking for products that are made while in the USA. They equate American goods with superior quality, and brands that highlight this on-pack and in other advertising activities could gain an edge in China’s competitive juice market.”
Health is also a top priority
Chinese Millennials !
The study also uncovered that health is a leading priority for Chinese Millennials who drink fruit juice. In fact, the three most crucial things these buyers are looking for from their juices are nutrition and health (chosen by 78 per cent of respondents), good taste (71 per cent) and specific health benefits (63 per cent).
Furthermore, Chinese Millennial juice drinkers ranked milk and 100 per cent fruit juice as the two healthiest choices in a very list of popular beverages. This positive attitude in direction of 100 per cent juice reflects the wider trend inside the Chinese fruit juice and drinks market. In line with Euromonitor, sales of 100 per cent juice in China have enjoyed a compound annual growth rate of 14.6 per cent more than the past five years – second only to coconut water.
Heart health (66 per cent), digestive health (65 per cent) and mind health (63 per cent) are the three-health benefits Chinese Millennial fruit juice drinkers say they are most interested in getting from their fruit juice. In addition, 61 per cent of respondents said they are more likely to buy a fruit juice if it delivers polyphenols. Meanwhile, 77 per cent said they consume superfruit juices because in the health benefits they provide.