UAE/China relations are booming
Beijing, 2nd of May 2017, a meeting was held between the Minister of Foreign Affairs and International Co-operation H.H. Sheikh Abdullah bin Zayed Al Nahyan and the Chinese foreign minister Wang Yi.
During the meeting, a memorandum of Understanding was signed; it was about establishing a joint Cooperation Committee between the United Arab Emirates and the People’s Republic of China. The two countries reviewed their friendly and successful relations and highlighted the developments they’ve witnessed in many business sectors such as trade, investment, renewable energy fields, technology, and tourism.
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China officially confirmed its participation in Dubai EXPO 2020
They were also discussions about means of boosting bilateral relations and developing them effectively for the common interest of the UAE and China.
Jiang Zengwei, the Chairman of China Council for the Promotion of International Trade gave Sheikh Abdullah bin Zayed Al Nahyan an official letter the confirms China’s participation in Dubai EXPO 2020. This official participation is clear proof of the Chinese desire to invest more in the United Arab Emirates.
Finally, Sheikh Abdullah added: “We look forward that we can see more schools in the Emirates where Chinese can be taught as a language for our students and I must say that we look forward to a great China pavilion in Dubai EXPO 2020 so thank you for your commitment today’’
The race between UAE’s companies to attract more Chinese investors/customers
Without the oil sector being counted in, the trade between the two countries had crossed the 50 billion USD and the relationships are going forward.
The Chinese investors represent many opportunities for UAE’s companies especially looking at the UAE as not only the second-largest market in the Middle East but also the center of finance, logistics, and trade of the region.
Since the United Arab Emirates launched the visa-on-arrival process for Chinese visitors, the number of tourists from China has increased by 70%.
The free Trade Agreement (FTA) between China and the Gulf Cooperation Council (GCC) will go forward; A new Silk Road dream is becoming a reality.
So, as a UAE company, how to get more Chinese Clients?
Before we answer that question you should know that the Chinese like to invest abroad because of many governmental restrictions, mainly in real estate and about getting the currency out of the country.
- Chinese tourists spent 104.5 billion usd during 2015 in the UAE.
- Chinese property investors spent 460 million usd in Dubai, for them real-estate is one of the most lucrative sectors.
- Chinese foreign investments are more than 100 billion usd each year, it’s one of the top three investors in the world
How the lead Generation will help UAE’s companies get more Chinese customers
A Lead can be a website visitor or a company asking for a callback or for more information about your company’s services. A lead who approached you will always give his information (name, phone number, address, email, etc), these precious data will give you the opportunity to make a bespoke offer for each type of lead.
1/ Be Online
With more than 660 million netizens in Mainland China Only, which is about half of the population, China is the most connected country in the world, so a Chinese website is the first thing to do to reach this potential investor or customers. Chinese netizens spend 40% of their 24h on the internet
In the process of online presence, having customer service available around the clock for your Chinese visitors is very important.
2/Visibility is the Key:
Google is BLOCKED in China!!
Baidu (the Chinese Google) owns 80% of the search engine market shares because of the 650 million mobile search users, so if a travel agency ranks itself on the first or the second page, it will benefit from enormous traffic.
So how to be ranked high on Baidu? Mainly by using relevant keywords on the website and optimizing it for Baidu. Being ranked high on Baidu, the most used search engine in China is the best solution if a UAE company that wants to be visible in the Chinese market. The western search engines are not allowed by the China Great Firewall’’.
Consider also some backlinks in your website in order to gain Baidu’s trust. Finally, you can also invest in some PPC campaigns on Baidu (just like Google ads).
3/WeChat, the Chinese first Social Media platform:
If you are well known among the digital community on Facebook, Instagram, Twitter, or other western Social Medias, you should know that it’s useless in China.
WeChat is the first social media platform in China, with more than 800 million users, so in order to connect with Chinese customers; you will have to be present on WeChat to reach these people by creating an official and verified account. Publish frequently good quality content when your Chinese audience has got nice and interesting content, it will push them to comment, like, or share. Finally, we have to say that when you’re being smart, some of these users may just be leads of your business.
4/ Like in the Gulf, reputation is important in China:
E-reputation is vital to your business if you want to attract Chinese investors/distributors or customers. So after having access to an important pool of traffic on your website and a strong following base, it’s important that you work on your online reputation
Collaborating with a local marketing agency is the best way to build a strong e-reputation. It will make sure that negative comments are nearly impossible to be found on Baidu. The lead generation agency will take care of creating and maintaining a good e-reputation for business by getting people talking positively about you in forums. There are also the Key Opinion Leaders (KOLs) that write positive things about your company, service, or product. E-Reputation is important because the Chinese always trust others’ opinions before buying or signing a contract.
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Finally, publish weekly or monthly press releases on e-magazines to talk about your selling points and to show the digital community that you’re famous in the Chinese market so investors and distributors trust you and don’t think twice about making deals with you.
So if you need more leads from China, we are a result oriented lead generation agency.
Contact us so we can show you our case studies.
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