Making Chinese Travellers Feel Welcome, and Why It Pays
Chinese travellers notice when a destination genuinely wants them, and they notice when it does not. Beyond the inspiration that gets them interested and…
Tourism China
How Lesser-Known Destinations Win Chinese Travellers
When people think about where Chinese tourists go, the same famous destinations come up again and again. That is exactly why a lesser-known destination…
How Independent Chinese Travellers Plan and Book Today
Chinese travellers are going abroad in huge numbers, and how they travel has changed as much as where they go. The old picture of…
Air Links Bring Chinese Travellers Closer: Be Ready When They Arrive
Every time a new flight route opens between China and another country, a door opens with it. More direct air links mean more Chinese…
7 Digital Marketing Strategies to Attract Chinese Tourists
Chinese travel is back, and the numbers are getting serious in 2026. China now runs visa-free entry for 46 countries, extended to 31 December…
How to Market a Travel Business to Chinese Travellers
Chinese travellers are back, they have money, and they plan trips like a research project. For a travel agency, tour operator, hotel, or destination,…
Why Concierge and Membership Services Win Big in China
The rich everywhere want the same thing money eventually buys: time, ease, and to never deal with the annoying parts of life. In China,…
How to Market Your Hotel for Chinese Travelers?
175M Chinese outbound trips expected in 2026 $280B forecast travel spend, high per guest RED where hotels are chosen and booked China is a…
How to Attract Chinese Tourists (Groups and Independent Travelers)
175M Chinese outbound trips expected in 2026 $280B forecast outbound travel spend Solo independent travel now leads groups The Chinese outbound tourism market exhibits…
Working with Chinese Outbound Tour Operators in 2026
By Jon Wang, Travel and Tourism Lead at SEO Agency China (SAC), Shanghai. Last updated June 2026. If you run a destination, a hotel,…
10 advices on how to make your e-tourism website stand out in China
Three years after China reopened its borders, the travel market is back and growing both ways. Inbound, China now runs visa-free entry for 46…
China opens borders to international tourists
China reopened its borders in January 2023, ending three years of COVID isolation. Three years on, in 2026, the country is not just open,…
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