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China is getting into the funding business in a big way. A super enormous way. The nation’s government upheld wander stores raised around 1.5 trillion yuan ($231 billion) in 2015, tripling the sum under administration in a single year to 2.2 trillion yuan ($338bn) as indicated by information gathered by the consultancy Zero2IPO Group. That…
China Bike Sharing Startup It has been proved by a Bloomberg survey on bikes that the two leading bike-share startups of China namely oFo and Mobike have moved up to the profit of $100 million for the development of their investors. It has been observed that both the companies have risen in the market due…
The Chinese food market is booming, and there are plenty of opportunities for businesses looking to get a piece of the action. But breaking into this highly competitive market can be challenging. Here are some tips to help you get started. How do brands effectively cut through the competition and succeed in China’s Food &…
The real goal of Mark Zuckerberg: break through the virtual reality market Mark Zuckerberg Mark Zuckerberg is the chairman, chief executive officer, and co-founder of the social networking website Facebook. Together with his college roommates in Harvard University, he launched Facebook from its dormitory room. The group then introduced Facebook to other campuses…
An introduction to the top 3 Chinese search engines that marketers should know. Online landscape As of July 2016, China has over 688 million internet users and the number is rapidly growing. These figures make the Chinese market appealing for Western companies. Despite the incredible potential, the Chinese market has some unique features that every…
Digital reign supreme in China, that is no question. Traditional media such as Television in the west had decades of uncontested supremacy where they developed entertainments that kept us watching, therefore ensuring advertising revenues. In China however they started too late and are controlled by the government. It was then no surprise when they were…
Since 1996, China has evolved dramatically in every sector by retaining her famous cultural dimensions. The former China Twenty years ago, the Chinese marketing area was different than today. First of all media prices were cheap. The communications industry was not over-regulated and censored by the Chinese government. At that time, it was almost impossible…
WeChat , the origin of this new fashion At first, a bot is a conversational program. China is a model for the evangelists of the bot, with the extraordinary success of systems like WeChat. The ChatBot has always been considered the fundamental test of AI capabilities (artificial intelligence). Most bot’s responses are analyzed and corrected…
Adaptation of video games on the big screen had resulted in so many bad films, that it made us wonder whether there is some kind of malediction above the concept itself. So when after a waiting of 10 years the adaptation of the very famous World of Warcraft came about, it was under particular scrutiny….
e-Advertising in China According to Emarketer’s forecasting report, total advertising spending in China will reach 78 billion USD for 2016. This includes all kinds of media such as Digital, TV, out-of-home, print and radio. By 2020, they expect this number to reach 122 billion USD. With the increase of TV advertising prices, the number…
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