Marketing Musical Instruments to Chinese Buyers
More Chinese families want their children to learn an instrument, and more adults are picking up music as a hobby, which has built a…
Entertainment
Tinder in China: 20 Questions and answers to really “enjoy”
Local Tantan and Momo lead Chinese dating Rules foreign apps face heavy restrictions Young a huge, digital-first dating audience If you want to enjoy…
How to Connect Genuinely With Chinese Audiences
There is a difference between talking at Chinese audiences and genuinely connecting with them, and Chinese consumers feel it instantly. The brands and institutions…
Marketing to Young China Through Music and Entertainment
Music is everywhere in young Chinese life, and that makes it a powerful and underused way for foreign brands to connect. Hundreds of millions…
Opportunities in the Toys Market in China
The toy market in China has experienced rapid growth in recent years and is now a vast and dynamic industry. Generating approximately 56.28 billion…
Mobile Application Market in China
No Play Google Play does not work in China 5+ local app stores to cover ICP licences and registration required Ever considered venturing into…
China’s Pet Economy: Where the Real Opportunities Are
Pet food is just the doorway. The bigger story in China is the pet economy, everything around the animal once it is part of…
How to Market Your App in China
Launching an app in China is not like launching one anywhere else, and the brands that forget this lose money fast. There is no…
Top 5 websites to sell your book in China
You heard the Chinese book market is growing and now you want to sell your book in China. Here is the first thing to…
Selling Art and Decoration to China’s Taste-Driven Buyers
As Chinese homes get bigger, richer, and more design-conscious, a quiet market has grown up around them: art, decoration, and beautiful objects. A generation…
Audio Marketing in China: The Overlooked Way to Reach Buyers
Brands obsess over video and images in China and almost completely ignore sound. That is a mistake. Hundreds of millions of Chinese people stream…
Toys and Board Games in China: Distribution and Demand
The Chinese toy and board game market is enormous, and not just because of the number of children. A growing middle class spends seriously…
The value case
Marketing in China, done for less.
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