How Brands Can Use Video Games & TV Series to Boost Engagement & E-Commerce in China
China’s entertainment industry is booming, and brands that tap into video game fandoms and hit TV series are seeing skyrocketing engagement and sales. Whether through limited-edition merchandise, immersive digital campaigns, or interactive social commerce, smart companies are leveraging these cultural moments to capture loyal, high-spending audiences. Why Video Games & TV Series Are Goldmines for…