The real goal of Mark Zuckerberg: break through the virtual reality market
Mark Zuckerberg is the chairman, chief executive officer, and co-founder of the social networking website Facebook.
Together with his college roommates in Harvard University, he launched Facebook from its dormitory room. The group then introduced Facebook to other campuses and Facebook expanded rapidly. The social media had 1.65 billion monthly active users for the first quarter of 2016.
Mark Zuckerberg also owns multiple product lines including WhatsApp, Instagram, and Oculus VR.
Facebook in China
Facebook have been blocked in China since 2009 because it was used by Xinjiang independence activists to communicate. Because of the censorship, Chinese citizens cannot access to the social media’s platform. Chinese officials have also banned most of Facebook’s product lines.
That is why Chinese have built their own social networks with their own online community. WeChat is the main social media used.
WeChat, the Chinese Facebook or WhatsApp
WeChat is, by far, a better social networks than Facebook. Thanks to its payment system and its numerous partners all over China, it offers many services. It is possible to book a taxi, purchase things online, order a meal or book a ticket to go to the cinema among others. Then users can easily interact with official accounts and thus are well informed about the brands’ products, novelties and can benefit from personal sales and promotions directly through the app.
Mark Zuckerberg’s intentions in China
We all think that Zuckerberg’s goal, is to bring Facebook, which has been blocked by Beijing since 2009 to China.
Actually, if Facebook captures half of China’s 668 million internet users, it would increase its revenues by 20%.
But as we saw before Chinese are already used to their own social medias such as WeChat which are more convenient and adapted to their uses. So even if Mark Zuckerberg unblock Facebook in China, it would have little or no impact.
That is why, Zuckerberg is trying to differentiate his product lines in order to enter China.
Zuckerberg and his team has to come up with strategies, they have to decide were their profits will come from over the next 10-20 years and all data points to virtual reality.
Virtual reality in China
The virtual artificially create sensory experience, which can include sight, touch, hearing, and smell. It replicates an environment, real or imagined and simulates a user’s physical presence to allow an interaction. The largest virtual reality market will be China.
The Chinese gaming market which is part of the virtual reality saw $22 billion in revenue in 2015, and China has the world’s largest Internet user population representing a big potential for Mark Zuckerberg.
Oculus Rift headset
In 2017-18 Facebook will release their Oculus Rift headset into China with a local partner.
Whether you’re stepping into your favourite game, watching an immersive VR movie, jumping to a destination on the other side of the world, or just spending time with friends in VR, with Marc Zuckerberg’s product you’ll feel like you’re really there.
In order for Facebook to bring the Oculus VR product line into China, Zuckerberg has to publicly appear to support Chinese officials and give them “face.” That is why we have seen him running around China and shaking hands with important people. It is not to unblock Facebook but to break through virtual reality.