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Young generations are driving the growth of the microfinance market nowadays. While more and more companies are investing in the financial market, fighting to own at least a piece of such a lucrative market, the government, on one hand, is stimulating its development and, on the other hand, is trying to limit liabilities of Banks…
Chinese citizens, thanks to the outbreak of Covid-19 and the new awareness of the importance of the origin of protein sources, are moving towards vegetable substitutes for meat much faster than before the pandemic. This could also have consequences on a global level, given that China is the largest consumer of meat in the world,…
Yes, exactly “An Influencer (KOL) in China can make $1,000 per Post”, but even much more money. Do you think Western KOLs are extremely powerful? Then, you need to know what is going on in China to understand how far KOLs can be influent. What are KOLs? KOLs are popular social media users who have…
This year, China helped the European car sector by importing a huge amount of luxury and electrical vehicles. In fact, while China has become the worlds’ largest automotive market according to Statista, Europe’s automotive sector is suffering a decrease in 2020 due to the lowering of internal demand. Demand in China focuses on the electric…
You may have seen some of these WeChat Html5 (H5) campaigns on your WeChat; find below some successful examples of integrating H5 brochures in your WeChat marketing campaign in China. WeChat H5 successful campaigns examples 1. Avengers Movie Avengers’ calls to promote the movie’s movie service. Break 2,000,000 pages of browsing history in…
Chinese influencers: what’s a KOL? Key Opinion Leaders (KOL) are popular social media users who use to create a buzz or any viral content while generating a large following on social media platforms. Most of them operate in a field in which they have certain expertise. They’ll, therefore, create a personal connection with fans while…
Starbucks continues to expand its market share in China. By the end of last year, it has already reached 13,5 million active users in 4,600 stores all over the country and had opened many new stores even during the pandemic crisis. How is it possible? Starbucks keeps growing during the pandemic in China The well-known…
The unicorn Pinduoduo (PDD) is the biggest e-commerce company in China after Alibaba and also the fastest-growing e-commerce group at present. Pinduoduo arrived in China only in 2015, becoming popular in a few years. How is it possible? In this article we’ll explain: how PDD has become the current fastest-growing e-commerce platform; why it is…
China is the world’s second-largest economy and the service industry is becoming a major employer, contributing more than 60 percent to increased tax revenue and leading the country’s GDP growth. Last year, China’s tertiary sector companies, saw stronger profit growth in the first three-quarters thanks to rising demand for services and steady rising prices (…
Nowadays IVF services are booming in China. According to some industry estimates sites by NIKKEI ASIAN REVIEW, Chinese couples spend around $8 billion each year on IVF. Of that, in accordance with figures cited in China’s state-linked media, over $1 billion is spent outside of China. In addition to this, the future of the IVF…
In recent years, live-streaming e-commerce is extremely popular in China. During this year’s global shopping festival, at 3 o’clock in the morning on November 11, Wei Ya’s live -stream has attracted more than 43.1 million viewers, while Li Jiaqi, who finished the live stream one hour earlier, had 36.8 million viewers. With the momentum on…
McDonald’s China coffee brand McCafé announced that it will invest 2.5 billion yuan in the next three years to accelerate its expansion in the Mainland China coffee market. By 2023, there will be more than 4,000 McCafé shops in China. ”The Chinese coffee market is booming. Consumers understand and love coffee better. Today, we are…
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