WeChat Mini-Program: THE New E-Commerce Solution in China

In 2019, WeChat mini-programs are really a Hot topic in the e-Commerce ecosystem in China. WeChat reaches 1 million mini-programs, (half the size of the Apple Store). With more than 1.3 billion users in China in 2020, WeChat is still the main social media to consider when doing e-commerce. What is a WeChat mini-program?  WeChat …

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Chinese Influencers Are so Rich in China (1.5 Billion Dollars in One Day)

Chinese influencers: what’s a KOL? Key Opinion Leaders (KOL) are popular social media users who use to create a buzz or any viral content while generating a large following on social media platforms. Most of them operate in a field in which they have certain expertise. They’ll, therefore, create a personal connection with fans while …

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Pinduoduo, the most innovative Chinese eCommerce group of 2021?

The unicorn Pinduoduo (PDD) is the biggest e-commerce company in China after Alibaba and also the fastest-growing e-commerce group at present. Pinduoduo arrived in China only in 2015, becoming popular in a few years. How is it possible? In this article we’ll explain: how PDD has become the current fastest-growing e-commerce platform; why it is …

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