How to attract Chinese students to your university?
🎓 Be honest: your university’s “China strategy” is probably one agent, a dusty brochure, and a prayer. Meanwhile a billion-yuan competition is happening on…
Market China
Sell Tequila in China: Jon Wang Tips for Export Managers
🚀 Why Tequila is Gaining more and More Popularity in China Traditionally, you know China’s spirits market has been dominated by Baijiu and whisky,…
Food Safety in China: The Fear That Becomes Your Opportunity
There is a fear that sits under almost every food purchase in China, and most foreign food brands never address it directly. It is…
9 Secrets to Selling Clothes in the China Fashion Market
👗 Let’s get one thing straight: China does not need your clothes. It already has Li-Ning, ANTA, Shein and a thousand homegrown labels that…
The 3 Trends Shaping Sports Marketing in China
Sport is a fast-growing part of life in China, and that opens real doors for brands in sportswear, fitness, equipment, nutrition, and anything connected…
China’s Appetite for Imported Food: A Huge Market to Win
China has to feed a vast population, and it does not produce everything it wants to eat, which is the simple fact behind one…
The Children’s Market in China: Willing Buyers, Careful Choices
There is an old saying in Chinese business that the easiest money to earn is children’s money, and while it is a bit blunt,…
Full Analysis: Diet Food Market in China (as of early 2026)
Diet market focuses on actionable insights for foreign and local brands entering or scaling in China’s diet food sector ….covering “diet foods” (减肥食品 /…
How to Actually Launch a Nut Brand in China
Let me tell you about a problem most Western nut brands don’t even know they have. Nut Brands, Our Secrets (From Unknow to Irresistible)…
High-End Ice Cream Is Popular in China: Time to Launch Your Brand
By 2021, China has had a +20% increase year-to-year making the Chinese ice cream market the number one of its kind in the world.
Full Digitalization of Beauty Business in China in 2026
If you sell beauty and you are not serious about China, you are ignoring the second largest cosmetics market on earth. Many foreign brands…
China’s Attractive Wine Market: Why Appetite Alone Won’t Sell Your Wine
China is one of the most appealing wine markets in the world, and it is easy to see why a foreign wine brand looks…
The value case
Marketing in China, done for less.
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