For Russian Tourism Players: How to Attract Massive Chinese Tourists?

How to Attract Massive Chinese Tourists when you are a Russian tourism Player ? Hotel, Shops, Restaurant, travel Agency, or Transport operator how to drive Chinese Tourists ; 100 000 Chinese Tourists visits Russia every year. they are Rich, and like to spend money


Russia is Best China’s Friend

Russia has been experiencing a boom in the visiting numbers of Chinese tourists. Indeed, the number of Chinese tourists in Russia reached 1.5 million last year and this number is the largest among all countries for Russia.

The Russian tourism market

China has led global outbound travel since 2012, with around 140 million Chinese tourists traveling abroad and spending more than $265 billion every year. In Russia, Chinese tourists are spending over $2.5 billion and every tourist spend, on average, $3,700 including accommodation, meals, entrance fee, tours and shopping. According to Russia’s Federal Tourism Agency’s latest figures indicate a 16-percent increase of Chinese tourists coming to Russia in 2017.

In order to facilitate tourism with Russia, the two countries signed an agreement in June 2015 in Shaoshan where the Chinese President, Xi Jinping, said that they are “friends forever”. This agreement allows traveling in Russia without a visa for groups of at least 5 travelers. It also provides the opening of ten “red tourism” road trips, between China and Russia. Twenty tour operators from both countries have signed cooperation agreements to facilitate these trips. Vladivostok is the second favorite Russian city among Chinese tourists, with Moscow topping the list. Moreover, the introduction of electronic visas made travel easier for Chinese citizens. The two countries are working together to boost tourism. Indeed, Russia also hired Chinese-speaking staff at airports in order to accommodate growing number of visitors from China. With this special visa-free basis, the most popular routes among Chinese tourists were Moscow and the second-largest city St. Petersburg, which attracted 52 percent of the visitors, followed by border regions and some parts of Siberia.

 

Why are Chinese tourists going to Russia?

Russia has made the depreciation of the Ruble a wonderful commercial weapon to attract Chinese tourists and this strategy works very well. For Chinese tourists, shopping in Russia is cheap. The price of flights, hotel reservations, meals and tours also have become affordable for foreign tourists. Moreover, Chinese, especially the young generation, have seen their income increase. They now have an important purchasing power, becoming the most extravagant tourists abroad.

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“The tourist flow has increased by 63%. Group tourism represents more than half of this flow,”, said Svetlana Pyatikhatka, director of the World Without Border Tourism Association. They also developed a program called “China Friendly”, with the main goal to attract Chinese tourists, creating for them a comfortable environment during their trip to Russia. Even if Chinese travelers are ready to spend a lot of money abroad, attracting them requires a strategic approach and you need to know indispensable tips to generate traffic on your website.

 

How can Russian companies attract massive Chinese Tourists?

Chinese tourists have high expectations in international tourism by selecting their travel agency online. In China, 80% of booking reservations are realized online. Therefore, accessing Chinese consumers online is the best way to reach them and generate traffic to your website and have potential customers in contact with your company.

CHINESE WEBSITE MOBILE FRIENDLY

Necessary

Example https://www.russia-online.cn/

Visibility with SEO on Baidu

80% of Chinese tourists start their research on Baidu

SEO on Baidu is the key for the visibility of your travel company in China. Baidu is the most used search engine in China, ranks 5th among the most visited sites in the world and currently has more than 800 million web pages. Baidu now offers a wide range of services, such as web searches, image search, music, forums or a Q&A service. SEO on Baidu requires several steps, which may be different from what needs to be done on Google. The notions of trust and notoriety remain essential for companies wishing to enter the Chinese Market and be visible on Baidu.

 

E-reputation

Because Chinese are paranoid

Having a good reputation online is essential in China. Public Relations is one of the key points on which any digital marketing strategy should be based. More than attract Chinese travellers to your website, it is important to raise your company awareness and to make it more visible for Chinese by using online Public Relations. Chinese internet users spend more than 40% of their spare time on the internet, therefore, you should favor online public relations.

 

Social media

Because Chinese Are WeChat Addict

China is the world largest connected country: more than 90% of Chinese people have an account on at least one Chinese social network. Wechat is the social media the most used in China and, regardless of the size of your company, it is an essential media to develop your marketing strategy in the country. Sharing daily, weekly or monthly authentic content on social media platforms will provide to your tourism company many loyal followers. Without an official presence on Wechat and travel forums, your business will be extremely limited.

Traveller Forums like Tripadvisor

Because Chinese love to search on these websites before their Trip

Example http://www.mafengwo.cn/travel-scenic-spot/mafengwo/10300.html

We are a digital marketing agency based in Shanghai and our team of 50 experts is ready to help you to integrate the Chinese market. Do not hesitate to contact us!

 

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