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China’s young rich are riding the tech boom, but most of rich kids come from their family. The Chinese young rich kids are the perfect target for brands. They play an important role in China’s booming luxury market, mostly because their parents have money to spare and they are a generation of people who grew…
Vivienne Westwood unveils plans for two new flagship stores in China Vivienne Westwood’s fall/winter 2022 collection features tiger motifs, panther cutting techniques and more at London Fashion Week. Not surprisingly, the British designer chose China as a symbol of strength to anchor the concept. The forward-thinking label will open two new flagship stores in the…
There are numerous e-commerce platforms in China, but which one is the best for selling luxury.In this blog post, we’ll walk through five top e-commerce platforms that sell luxury items in China (Secoo, VIP, RED, Tmall Luxury Pavilion, and JD luxury platform). We’ll also let you know why the own unique benefits and disadvantages of…
Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…
Great start for Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a…
If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…
The Yves Saint-Laurent brand has never had such good days on the Chinese market. A few months ago, the brand was marketed on JD’s Toplife platform. Com. This e-commerce strategy has allowed the brand to reach more consumers. Also, the new YSL beauty store in Guangzhou is a great example of how high-end beauty technology…
A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…
Introduction: Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still widely disseminated. Most of the time, young Chinese buyers are portrayed as “label-obsessed” buyers who are addicted to luxury shopping, but the reality is much more complex. I) The history of luxury in China According…
Luxury brands continue to explore WeChat‘s many functions, from e-commerce to loyalty programs to Chatbot‘s capabilities, to engage with WeChat’s more than one billion users. While many brands create one-off mini-programs for special occasions such as Valentine’s Day or local exhibitions and events; the famous luxury brand Louis Vuitton has put in place a strategic…
Chinese millennials have been defined as a key consumer group in the world’s second-largest economy. In 2017, Chinese millennials are likely to develop spending habits, while not compromising on image or quality. Young Chinese consumers demonstrate themselves to be confident, select spenders willing to spend top-dollar for entertaining and personalized retail experiences. According to…
The digital behavior of Chinese consumers is of interest to all brands, especially luxury brands. Digitization has broken codes, consumers interact differently, the rhythms are jostled (See now, buy now). A report by Tencent and BCG on consumers’ digital behaviors in the luxury goods market in China sheds light on the subject and its particularities….
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