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In China , most Italian luxury Brands create marketing operation with Food and Coffee. Very popular these year that Top luxury Brands associate with food brand or open their Coffee shop, restaurant… Branding is everything in China, once you have it … EVERYTHING IS POSSIBLE SeoAgencyChina Overview Valentino’s Sweet Strategy in China Valentino is putting…
As the world’s largest consumer market, China has emerged as a hub for luxury fashion brands. With over 1,000 multi-brand stores across the country, these high-end retail destinations have become key distribution channels for designer labels and upscale department stores. Chinese consumers are known for their sophisticated tastes and preference for personalized shopping experiences. In…
China’s luxury market is a force to be reckoned with. With Chinese consumers predicted to spend $7188 billion on luxury goods in 2025, China has become the world’s second-largest personal luxury goods market and the most prominent in APAC. As such, entering this market can mean significant growth opportunities for luxury brands. In this blog…
As the Chinese luxury consumer evolves, so must the brands that cater to them. Increasingly, luxury players are recognizing the importance of selling online in China, and those that don’t could be left behind. Here’s why e-commerce is crucial for luxury players in China – and how they can capitalize on it. Overview of the…
China’s young rich are riding the tech boom, but most of rich kids come from their family. The Chinese young rich kids are the perfect target for brands. They play an important role in China’s booming luxury market, mostly because their parents have money to spare and they are a generation of people who grew…
Vivienne Westwood unveils plans for two new flagship stores in China Vivienne Westwood’s fall/winter 2022 collection features tiger motifs, panther cutting techniques and more at London Fashion Week. Not surprisingly, the British designer chose China as a symbol of strength to anchor the concept. The forward-thinking label will open two new flagship stores in the…
There are numerous e-commerce platforms in China, but which one is the best for selling luxury.In this blog post, we’ll walk through five top e-commerce platforms that sell luxury items in China (Secoo, VIP, RED, Tmall Luxury Pavilion, and JD luxury platform). We’ll also let you know why the own unique benefits and disadvantages of…
Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…
Great start for Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a…
If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…
The Yves Saint-Laurent brand has never had such good days on the Chinese market. A few months ago, the brand was marketed on JD’s Toplife platform. Com. This e-commerce strategy has allowed the brand to reach more consumers. Also, the new YSL beauty store in Guangzhou is a great example of how high-end beauty technology…
A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…
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