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Top 5 E-Commerce Platforms to Sell Luxury in China

Top 5 E-Commerce Platforms to Sell Luxury in China

There are numerous e-commerce platforms in China, but which one is the best for selling luxury.In this blog post, we’ll walk through five top e-commerce platforms that sell luxury items in China (Secoo, VIP, RED, Tmall Luxury Pavilion, and JD luxury platform). We’ll also let you know why the own unique benefits and disadvantages of…

Why do some luxury brands fail in China? A lesson of Shanghai Tang
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Why do some luxury brands fail in China? A lesson of Shanghai Tang

Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao (旗袍)in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…

The Ascent and Fall (and Ascend?) of Shanghai Tang
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The Ascent and Fall (and Ascend?) of Shanghai Tang

Great start for Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao (旗袍)in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a…

E-commerce, the solution for luxury brands in China
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E-commerce, the solution for luxury brands in China

If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…

The 3 Trends in Luxury Furniture in China
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The 3 Trends in Luxury Furniture in China

A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…

The Chinese’s love of luxury goods

The Chinese’s love of luxury goods

Introduction: Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still widely disseminated. Most of the time, young Chinese buyers are portrayed as “label-obsessed” buyers who are addicted to luxury shopping, but the reality is much more complex.   I) The history of luxury in China According…

Louis Vuitton and its new WeChat mini-program
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Louis Vuitton and its new WeChat mini-program

Luxury brands continue to explore WeChat‘s many functions, from e-commerce to loyalty programs to Chatbot‘s capabilities, to engage with WeChat’s more than one billion users. While many brands create one-off mini-programs for special occasions such as Valentine’s Day or local exhibitions and events; the famous luxury brand Louis Vuitton has put in place a strategic…

Chinese Millennials Are Diving Growth Across the Luxury Watch Market

Chinese Millennials Are Diving Growth Across the Luxury Watch Market

  Chinese millennials have been defined as a key consumer group in the world’s second-largest economy.   In 2017, Chinese millennials are likely to develop spending habits, while not compromising on image or quality. Young Chinese consumers demonstrate themselves to be confident, select spenders willing to spend top-dollar for entertaining and personalized retail experiences. According to…

The line between art and luxury is blurring in China

The line between art and luxury is blurring in China

Art is the ultimate luxury item and it has been a way with sponsorship and collaborations in order to reach richer customers. The art and luxury market have recently witnessed an important shift to turn into online sales. Indeed, theses markets have been continually growing because they are using digital activations and technological advancements, such…