YSL China: Brand Ambassadors, Best Sellers and Lessons for 2026
YSL China is really two businesses that share one logo. YSL Beauty (makeup and fragrance) belongs to L’Oréal, and Saint Laurent (fashion and leather…
Luxury
In China, Luxury Brands bet on Food and Coffee Shops
Experience luxury sells moments, not just products Cafes brand cafes draw young Chinese in RED these spaces are built to be posted In China…
WeChat Mini-Programs: The Private Boutique for Luxury Brands
Luxury has a problem with the open marketplace: it is crowded, noisy, and full of discounts, everything that makes a high-end brand feel less…
How to Sell Luxury on JD in China
For years luxury brands treated JD as the wrong neighbourhood, great for electronics and appliances, too mass-market for a 30,000 yuan handbag. That thinking…
Luxury Furniture Trends in China
As China’s middle and upper class settle into bigger, better homes, they are spending serious money on what goes inside them. Luxury furniture and…
How to Reach China’s Truly Affluent Buyers
There is a difference between “rich” and “wealthy” in China, and brands that blur it waste a fortune. Above the everyday luxury buyer sits…
How to Target Chinese Luxury Buyers
Knowing why Chinese buyers love luxury is one thing. Actually reaching them is another, and it is where most brands fumble. The Chinese luxury…
Why Chinese Consumers Really Buy Luxury
China buys more luxury than anywhere else on earth, and yet most foreign brands still cannot explain why Chinese consumers actually buy it. Get…
How Millennials Are Reshaping China’s Luxury Watch Market
The old picture of a luxury watch buyer was a grey-haired executive in a boutique. In China, throw it out. The fastest-growing watch buyers…
What Chinese Luxury Watch Buyers Actually Want
China is the most important luxury watch market in the world, and also one of the most misread. Foreign watch brands arrive expecting old-money…
How to Sell Luxury Online in China Without Cheapening It
Luxury has a special problem online in China. The thing that makes luxury work, scarcity, exclusivity, the feeling of being chosen, is exactly what…
List of The Most Popular Luxury MultiStores In China
~30% of luxury in China is now bought online Young Gen Z and millennials lead luxury growth Multi multibrand stores shape discovery As the…
The value case
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