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There are numerous e-commerce platforms in China, but which one is the best for selling luxury.In this blog post, we’ll walk through five top e-commerce platforms that sell luxury items in China (Secoo, VIP, RED, Tmall Luxury Pavilion, and JD luxury platform). We’ll also let you know why the own unique benefits and disadvantages of…
Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a significant part of…
Great start for Shanghai Tang Established in 1994 by Sir David Tang, Shanghai Tang got well known after Maggie Cheung wore the brand’s mark qipao （旗袍）in the Wong Kar-Wai magnum opus, “In the State of mind for Affection.” Like the film, which was a craftsmanship film sensation in the West and Hong Kong itself, a…
If a company chooses a wait-and-see approach instead of leading the charge in new technologies, then they have already lost. Many brands still don’t understand this… Nowadays, many companies and brands believe that some luxury products cannot be bought online. As a result, they choose not to be present on the Internet. However, the fact…
The Yves Saint-Laurent brand has never had such good days on the Chinese market. A few months ago, the brand was marketed on JD’s Toplife platform. Com. This e-commerce strategy has allowed the brand to reach more consumers. Also, the new YSL beauty store in Guangzhou is a great example of how high-end beauty technology…
A change in the way Millennials (people born in the 2000s) and Gen-X consumers (people born between 1966 and 1976) live is fuelling the evolution of high-end design in China. In 2018, China’s decoration and furniture market was estimated at $740 billion (5 trillion RMB), according to a Yicai study. Also, this market continues to…
Introduction: Although China’s appetite for luxury brands is well documented, misconceptions and stereotypes involving the Chinese consumer are still widely disseminated. Most of the time, young Chinese buyers are portrayed as “label-obsessed” buyers who are addicted to luxury shopping, but the reality is much more complex. I) The history of luxury in China According…
Luxury brands continue to explore WeChat‘s many functions, from e-commerce to loyalty programs to Chatbot‘s capabilities, to engage with WeChat’s more than one billion users. While many brands create one-off mini-programs for special occasions such as Valentine’s Day or local exhibitions and events; the famous luxury brand Louis Vuitton has put in place a strategic…
Chinese millennials have been defined as a key consumer group in the world’s second-largest economy. In 2017, Chinese millennials are likely to develop spending habits, while not compromising on image or quality. Young Chinese consumers demonstrate themselves to be confident, select spenders willing to spend top-dollar for entertaining and personalized retail experiences. According to…
The digital behavior of Chinese consumers is of interest to all brands, especially luxury brands. Digitization has broken codes, consumers interact differently, the rhythms are jostled (See now, buy now). A report by Tencent and BCG on consumers’ digital behaviors in the luxury goods market in China sheds light on the subject and its particularities….
According to a report published by the Federation of the Swiss Watch Industry, last year the strongest growth in more than five years appeared for Luxury watch exports. Mainland China and Hong Kong are the top two markets for Luxury watches, with sales in mainland China reaching 11 percent of the market. Luxury Watches are…
Art is the ultimate luxury item and it has been a way with sponsorship and collaborations in order to reach richer customers. The art and luxury market have recently witnessed an important shift to turn into online sales. Indeed, theses markets have been continually growing because they are using digital activations and technological advancements, such…
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