Real estate Business opportunities : how to target Rich Chinese People?


Cost-Effective Agency
KPI and Results focused. We are the most visible Marketing Agency for China. Not because of huge spending but because of our SMART Strategies. Let us help you with: E-Commerce, Search Engine Optimization, Advertising, Weibo, WeChat, WeChat Store & PR.
Some key points to have a better understanding of the real estate market in China:
- China’s real market is experiencing a downturn, but 50% of the richest in China have made their fortune based on investments in real estate.
- Chinese people globally think that buying a property is a sign of wealth. Investing its money safely is at first acquiring an apartment.
- Due to Chinese laws, one family can only get 3 properties, but above this figure, the buyer has to pay taxes.
- Real estate in China is seen as unstable by experts, some talk about a real estate bubble that could explode.
- Chinese families want to safely invest their money, being a landlord is also making sure that your savings are secured.
A market with tremendous potential on the internet
The number of real estate in China on the internet is increasing. GDP per habitant is increasing as well since 2000 to go up to $8280 a year in 2015. Having more purchasing power, the Chinese dream big and want to get a better living standard. They are becoming pickier and pickier on where they are going to spend their lives and where. This represents a golden opportunity for real estate companies, but knowing this high potential on this market, what are the tools and how to achieve your goal?
Read our Real Estate Guide in China
Being found on the Chinese search engine
The Pay Per Click on Baidu: An SEM strategy
To create more leads for your website, there is also the PPC option. A PPC campaign on Baidu for a real estate professional can be profitable very quickly, by having a return on investment is quite important. Paying a search engine by sponsoring your website, they will make sure that your website will come out first its search page result, logically resulting in more leads and more people visiting your website. We think that the PPC can be a good technique at your disposal, our expert team is available if you have any requests!
A quality content
Offering quality content on your website will of course increase your potential client opportunity but will increase your credibility as well. In a country like China where branding is everything and image is so important for the future of your company, attracting the consumer is a must. Meticulous articles and information, an adequate writing style with no misspelling is a must, what you want to reach is something clear and concise, aiming the target! Being rigorous is one of the keys to attracting consumers.
Video is the new trend
Why not offer a video of your company? Trendy and professional.
People who wish to buy a property in China have a growing list of real estate agencies at their services. If you want to stand out, you better propose something more than those which are currently on the market, add value to your company! In the industry of digital marketing, videos are one of the new weapons that you can use. With a little pinch of creativity, you could achieve a professional-level video with not much investment. Bring it on, press play, and let it work for you! No more articles or information to read, the visitor can get a better idea of your product and what they can get with you.
Lead marketing campaign: increase your opportunities
Your reputation on the web and especially in China is important, a good visibility is a sign of professionalism and commitment toward your clients. Below let’s break down some key figures of a marketing campaign to boost up your share market: With a budget of $200 000:
- 400 000 visitors on your website and as much opportunities for locking contracts…
- 100 media coverage about your company
- 1 Million views and likes on social networks
- 8 000 leads a year
Wechat: stay in touch!
Attract them to you
The AB testing method is well known among our marketing industry, once again it will optimize your internet traffic. We use this technique to define how our actions like e-mails, website pages, channels, have impacted your result. After analyzing those, we could adjust our action plan in order to get you more leads. To transform these leads it is important that by setting up a strategy, we hope it could work, bringing results is also our job. Please be sure that a person can contact you easily on your website and add up some icons where people can reach you. All of those explanations are a glimpse of what options you can set up to increase your potential client percentage. We are an expert team at your disposal who can help you with your marketing strategy. In some key points we are:
- A digital marketing agency
- We set up an action plan to achieve your target
- We are a result-driven agency that emphasizes return on investment
Should you have any request, do not hesitate to contact us!
Greeting from West Realtors Corp
We are a real estate company, located in Thailand. Our company is targeting in the Chinese market and we are interested in your advertising service on WeChat. We would be grateful if you would send us some information
contact us by email, we will send you our Real Estate Guide 😉
Hi team,
Warm greetings myself a start up in realestate in India…we are looking connect regarding we chat