Some key points to have a better understanding of the real estate market in China:
The China’s real market is experiencing a down turn, but 50% of the richest in China have made their fortune based on investments on real estate.
Chinese people globally think that buying a property is a sign of wealth. Investing its money safely is at first acquiring an apartment.
Due to Chinese laws, one family can only get 3 properties, but above this figure the buyer has to pay taxes.
Real estate in China is seen as unstable by experts, some talk about a real estate bubble that could explode.
Chinese families wants to safely invest their money, being a landlord is also a making sure that your savings are secured.
Marketing to China it's also an Agency
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A market with a tremendous potential on the internet
The real estate in China on the internet is increasing. GDP per habitant is increasing as well since 2000 to go up to $8280 a year in 2015. Having more purchasing power, the Chinese dream big and want to get a better living standard. They are becoming more and more picky on where they are going to spend their lives and where.
This represents a golden opportunity for real estate’s companies, but knowing this high potential on this market, what are the tools and how to achieve your goal?
Being found on the Chinese search engine
In order to attract potential clients and creating leads towards your website, it is crucial to appear in the first position when a search engine user is looking for information. There are several search engines in China like Qihoo 360 or Sogou, but the local “Google” is Baidu. It is quite sure that if you are not among the first positions on the first page from the search engine, you could lose up to 60% leads which will not be redirected to your website.
The Search Engine Optimization is a solution that could help you in this process of attracting more views. It is a strategy based on keywords that you use for your website and when a request has been sent to a search engine after a research from a user, it will give you more chances to make appear your website on a good position.
The Pay Per Click on Baidu: An SEM strategy
To create more leads toward your website, there is also the PPC option. A PPC campaign on Baidu for a real estate professional can be profitable very quickly, by having a return on investment quite important. Paying a search engine by sponsoring your website, they will make sure that your website will come out first its search page result, logically resulting in more leads and more people visiting your website. We think that the PPC can be a good technique at your disposal, our expert team are available if you have any request!
A quality content
Offering a quality content on your website will of course increase your potential client opportunity but will increase your credibility as well. In a country like China where branding is everything and image is so important for the future of your company, attracting the consumer is a must. Meticulous articles and information, an adequate writing style with no misspelling is a must, what you want to reach is something clear and concise, aiming the target! Being rigorous is one of the key to attract consumers.
Video is the new trend
Why not offer a video of your company? Trendy and professional.
People who wish to buy a property in China have a growing list of real estate agencies at their services. If you want to stand out, you better propose something more than those which are currently on the market, add a value to your company!
In the industry of digital marketing, videos is one of the new weapon that you can use. With a little pinch of creativity, you could achieve a professional level video with not much investment. Bring it on, press play and let it work for you! No more articles or information to read, the visitor can get a better idea of your product and what they can get with you.
Lead marketing campaign: increase your opportunities
Your reputation on the web and especially in China is important, a good visibility is a sign of professionalism and commitment toward your clients.
Below let’s break down some key figures of a marketing campaign to boost up your share market:
With a budget of $200 000:
- 400 000 visitors on your website and as much opportunities for locking contracts…
- 100 media coverage about your company
- 1 Million views and likes on social networks
- 8 000 leads a year
Wechat: stay in touch!
Having a leads does not mean that they will contact you, yet. It is simple to create your company’s page on wechat where you will be able to interact with people. Like a micro-blogging system, you can send your quality content on your page, share your news and products and even organize some contest to attract and get potential clients loyal to your brand. A follower who subscribed will automatically receive your information and data, so consider Wechat as a good option if you want to be more present on the market. We highly advise you to put up your QR Code online on your website. Remember that loyal subscribers can become loyal client, the gap can be very narrow, so keep up the good work.
Attract them to you
The AB testing method is well known among our marketing industry, once again it will optimize your internet traffic. We use this technique to define on how our actions like e-mails, website page, channels, have impact your result. After analyzing those, we could adjust our action plan in order to get you more leads.
To transform these leads it is important that by setting up a strategy, we hope it could work, bringing result is also our job. Please be sure that a person can contact you easily on your website and add up some icons where people can reach to you.
All of those explanations are a glimpse on what options you can set up to increase your potential client percentage.
We are an expert team at your disposal who can help you in your marketing strategy.
In some key points we are:
- A digital marketing agency
- We set up action plan to achieve your target
- We are a result driven agency who emphasize on return on investment
Should you have any request, do not hesitate to contact us!